Director Of Partnership Marketing
Us
Developed, closed, and activated high-profile corporate, media, and trade sponsorships for multiple clients. Top producer in the agency, notable clients: Secured over $1M in sponsorship revenue for Travis Pastrana’s Nitro Circus Live - 2014 US Tour. Secured and activated over $1M in sponsorship and media revenue for Maker Faire (Maker Media).Aided in the strategic development of event properties for TWG clients. Notable client: Developed a proprietary event property for NBC Bay Area. Comprehensive plan was designed to meet business objectives, the plan included: personalized audience-driven event programming for the target market, detailed event execution plans, opportunities to engage C-level executives and VIPs, and compelling partnership opportunities that showed the ROI.Provided brand strategy, positioning, product launches, digital, social campaigns + ROI metrics for TWG clients. Notable Client: San Jose Stealth, Professional Indoor Lacrosse Team; responsible for media acquisition and management; web, public relations, communications; partnerships and sponsorship acquisition; television, media buying; television commercial and show creation, production, and placement; and day-to-day business operations. Assisted in creating, managing, and executing over $2 million in media, sponsors, and promotions within the year (as of 2013, the team become the Vancouver Stealth).Special Project: Led internal CRM SaaS project, reviewed and realigned Salesforce data to meet the new needs of the company. Built database to over 5,500 qualified contacts.