Joy is the Founder of Reset MSM and with the Reset team is working on the launch of this luxury platform that will provide customised solutions to address Modern Stress Management.Joy has used a blend of marketing and brand management skills to allow her to develop and execute successful growth-focused strategies for Corporate America and International clients.Based between Milan, London, New York, Paris & Tel Aviv, involved in all aspects of the Fashion Business.• Creating and maintaining brand awareness through key worldwide clients and media• Developing promotional materials• Working with key clients/press on Special Events, product training, joint promotional activities• Input: re: development of collections• Identifying emerging young designers• Training and recruitment• Developing sales strategies• Identification of manufacturing and productionInternational clients including Aurora Ozma, Cashmirino, Ware of the Dog, Raoul, Schumacher, Blueprint Singapore, Milena & Sonia Trapasso, Johanna Ho, Subversive Jewelry, ‘Sykes’, Yeojin Bae, Anila, Angelo Figus, Biba, Michael Teperson, LD Tuttle, Maloles, Sophia Kokosalaki as well as international retail groups worldwide including Value Retail, Matches, Milletre, Al Ostoura and Tearose.TALENT SCOUTINGCritique of Final Year Students Evaluation at Shenkar Fashion School, Israel.Heading the ajudicating Blueprint Style Panel – to make the final selection of Labels and Brands to appear at Blueprint.Blueprint – brought to the Asian market emerging young designers including Jackie Js Lee, Wes Gordon, Timo Weiland, Ruby Kobo, Jatalika, Johanna Ho & Joanna Skykes.