Joy Yu Email & Phone Number

Beijing City, China

Develop and implement communications strategies and activities in terms of annual communications plan, leading team to: - Manage content on official website and social media accounts of the company, and maintain media relationship;- Plan and execute events, such as news release conferences, high-end forums of fashion and travel industry;- Cooperate with internal/external creative team in different projects;- Coordinate with internal departments, to promote different tech-product… Show more Develop and implement communications strategies and activities in terms of annual communications plan, leading team to: - Manage content on official website and social media accounts of the company, and maintain media relationship;- Plan and execute events, such as news release conferences, high-end forums of fashion and travel industry;- Cooperate with internal/external creative team in different projects;- Coordinate with internal departments, to promote different tech-product and new business, thus get to know business model of intelligent marketing products;- Attend industrial forums, take lead in cases composing to win awards, know well of good marketing campaigns and outstanding creative idea;- Make branding plan and standard, to lead PR work of offices in the US, UK, France, Germany, Japan and Korea, also collaborate when needed. Show less

Beijing City, China

In charge of making annual PR strategy, plan and budget according to company strategy, managing and promoting company brand, including:- Establish connection with industrial media and manage the relationship, compose and release news, case sharing, insights and contact for interviews;- Plan and execute events, including news release conference, client training, etc.;- Make plan for attending industrial competitions both home and abroad, take lead in collecting, composing and… Show more In charge of making annual PR strategy, plan and budget according to company strategy, managing and promoting company brand, including:- Establish connection with industrial media and manage the relationship, compose and release news, case sharing, insights and contact for interviews;- Plan and execute events, including news release conference, client training, etc.;- Make plan for attending industrial competitions both home and abroad, take lead in collecting, composing and submitting works;- Re-construct company website and update contents;- Register and operate company account on SNS platforms;- Cooperate with PR department of HQ in Korea on projects when needed. Show less

Beijing City, China

Executive Assistant to CEO - Business and PR Supervisor - Business and PR ManagerIn charge of making annual branding plan for the company (group) and leading PR team to execute the plan: - Be responsible for media management and communication, including company/group news releasing, content publicizing and propaganda on both traditional and digital media;- Establishing and leading an internal team to organize events and industrial annual conference (SEM Conference), take lead in… Show more Executive Assistant to CEO - Business and PR Supervisor - Business and PR ManagerIn charge of making annual branding plan for the company (group) and leading PR team to execute the plan: - Be responsible for media management and communication, including company/group news releasing, content publicizing and propaganda on both traditional and digital media;- Establishing and leading an internal team to organize events and industrial annual conference (SEM Conference), take lead in agenda designing, VIP speakers’ invitation, site constructing, media communication, etc. - Coordinating internal resources to participate in forums in forms of key-note speech and panel, collecting and modifying cases to compete in advertising competitions;- Establishing and leading internal teams to redesign company (group) websites and credentials every year, compiling monthly industrial newsletter which is sent to important clients as value-added service of the company. Show less

Beijing City, China

Marketing Trainee - Executive Assistant to GM- Assist Marketing Dept. in holding exhibitions, organizing Press Release Conference and implementation of VI design.- Attended weekly managers’ meetings and directors’ meetings, was responsible for interpretation, writing meeting minutes and following up of progress of tasks between departments, internal auditing data from Sales, Customer Care, Terminal and Finance Dept., and preparing monthly tts (trouble ticket system) statistics for… Show more Marketing Trainee - Executive Assistant to GM- Assist Marketing Dept. in holding exhibitions, organizing Press Release Conference and implementation of VI design.- Attended weekly managers’ meetings and directors’ meetings, was responsible for interpretation, writing meeting minutes and following up of progress of tasks between departments, internal auditing data from Sales, Customer Care, Terminal and Finance Dept., and preparing monthly tts (trouble ticket system) statistics for KPI calculation.- In charge of translation of company website, Board of Directors meeting documents and contracts;- Being a member of Staff Club, organized annual party (2006), sports activities and birthday parties (every other month). Show less

Master Of Business Administration (M.B.A.), Marketing

Guanghua School of Management

Master, Mba

Activities and Societies: MBA exchange program between Peking University and ESADE

Bachelor, Business News And Reports In English

Activities and Societies: G-20 Finance Ministers and Central Bank Governors Meeting UIBE Fans of Table Tennis Organization (FTTO).