Jozef Barniak Email & Phone Number

Bratislava, Sk

Bratislava, Sk

In "Explore Discomfort," we champion the belief that true development begins at the edge of your comfort zone, where discomfort catalyzes unparalleled growth.We ⛔ do NOT offer a 1-day training session ⛔ as we believe it is a waste of resources for the company. Instead, we ✅ offer On-site Development Programs ✅ in fields where we have strong business competence: Negotiation & Performance Leadership.The combination of Senior business expertise with a Unique form of discomforting learning defines our service portfolio:🤝 Long-term Partnership: A tailor-made development program for the company with integration principles to apply knowledge into practice.🤝 Management Consultancy: Expert consulting services in the fields of Negotiation and Performance Leadership.🤝 Individual Coaching: Guiding individuals to become better version of themselves in Negotiation & Leadership

Bratislava Region

Key achievements:1. As a respond to Covid-19 hitting the world in early 2020, Together with my Team we created Omnichannel Strategy transforming B&M marketing activation to holistic digital activation covering all touchpoints. This strategy impacted all internal & external stakeholders on how to achieve Brand & Commercial targets and shifted the mindset to digital KPIs. As a result we increased the market share in relevant categories.2. Bringing innovative and disruptive consumer executions to extend brand message and achieve desired retail & digital KPIs. As a result we improved traffic to digital & physical touchpoints and increased conversion.3. Responsible for opening Warsaw Halo store #1.200 NET sqm brand store from marketing perspective. As a result adidas has the TOP brand consumer experience in Poland to engage with Target Audience.4. Executed internal Leadership training programs for Senior Leaders in adidasLeadership responsibility:- Member of the Brand Maketing Leadership Team / Board of Directors in East Europe- Leading and developing diverse multinational team of 20+ people in 7 countries- Leading Team responsible for areas of digital activation, B&M activation, product & technology coaching, Visual MerchandisingBusiness responsibility:- Responsible for Regional Omnichannel Activation strategy creation and implementation- Responsible for activation of all commercial sales channels: Wholesale, #73 Retail and Franchise doors- Responsible for sizeable marketing working budget management

Bratislava Region

Key achievements:1. Optimized Store portfolio according to the strategic focus and business relevance. As a result we grew adidas bottom-line and increased partners Net sales2. 54% profit margin improvement based on set of actions as a result of P&L and Partner analysis3. Avg. of 68% Net Sales increase in selected franchise stores by implementing "The Model stores" principles. Key principles were to pick the most important locations which do not perform on desired level, overtake the full responsibility for given period of time and give it back to the partner with improved KPIs.Leadership responsibility:- Member of Senior Leadership Team / Board of Directors in East Europe- Strategic Lead for Franchise Sales channel in East Europe- Lead of diverse team of 10+ direct members in 7 countriesBusiness Responsibility:- Creation of East Europe Franchise channel Go-To strategy with focus on Key Locations, Key Partners and Brand presentation through excellent consumer experience at the Point-of-Sale- P&L channel responsibility to drive sustainable profit pool share between adidas & franchisee- Driving cross-functional synergies, mostly with Omni-channel Team to align priorities among Consumer - Brand - P&L

Bratislava, Bratislava Region, Slovak Republic

Key Achievements:- In 2014, awarded by MD award for the Best Performing Team in East Europe as a result of successfully creating Model store program (Project lead for 30+ members)- Leadership role extension to DACH (Germany, Austria, Switzerland) countries in 2018Leadership responsibility:- Strategic Lead for Franchise Sales channel in East Europe- Lead of diverse team of 10+ direct members in 7 countries + 21 indirect membersBusiness Responsibility:- Leading strategic channel initiatives on Regional level: Store and Partner portfolio strategy, Trade Terms set-up, Forecasting and Budgeting, Automatic sell-out reporting set- up, Product Range Strategy, Store Operations excellence and Training for the store staff- P&L channel responsibility to drive sustainable profit pool share between adidas & franchisee- Driving cross-functional synergies, mostly with Omni-channel Team to align priorities among Consumer - Brand - P&L

Slovak Republic

Key achievements:- Create several business model solutions unique on adidas Europe level and some solutions were taken by adidas for Global roll-out e.g. People training programs, Customer data exchange solution & Store operations- Leading 3 international project teams (30 members) in the area of store operations for which our team was awarded as the best performing team by Managing Director CEE- Part of several Western Europe project teams with the goal of business model improvement on Western Europe levelBusiness Responsibility:- Responsible for franchise channel development in CEE market (PL, CZ, SK, HU, EE, LV, LT) in the areas of people selection & development, product & merchandising, trade terms, store portfolio management, store opening guidelines and store operations.- Driving qualitative growth in franchise channel by leading internal business model & process changes- Challenging existing people mind set-up & understanding of partnership with franchisee.

Bratislava

Key Results:- Created holistic business process from system perspective to launch the new product season on Cluster level- Invented several sell-in tools leveling up the wholesale meetings with customers- Invented the solution & process of data exchange of the Retail KPIs from franchise channelLeadership Responsibility:- Project lead for the work-stream Sales, Customer and Service and Marketing for Baltic Integration to Cluster East Europe from business system perspectiveBusiness Responsibility:- Responsible for Go-to market strategy implementation to EE countries from business system perspective for both brands adidas & Reebok- Acting as Key user on cluster level for the Sales & Marketing systems- Key user on Cluster level for BI reporting system including leadership role in effective knowledge transfer among the users

Offering business consulting services to small/medium companies.Key achievements: 1. Significant Gross Margin increase resulting into debt free status first time after 12 years of operation2. Negotiated lower Trade Terms conditions with key suppliers improving bottom line3. Redesign of the shop according to the target audience and value proposition which led to traffic & conversion increase directly impacting Net Sales4. Consultancy for LEGO group company to set-up Global Retail Structure5. Delivered Leadership skills training for companies within the Automotive & Telecommunication industries. Audiencie: Senior Managers up to Vice Presidents level

Master'S Degree, Business Administration And Management, General

Bachelor'S Degree, Retail Management