Tokenizacja | Komunikacja | Strategia Marketingowa |

Asset Services | Office | Retail | Logistics | Performance | Fitwel Certification

PRLAB serves news, creative work and useful guides from and for of the world, Since 2015 I have been focusing on cooperation during the implementation of projects, marketing and PR in the beauty industry.

Trainings and workshops on brand building, crisis management in social media, creating marketing strategies and brand management on the web.

Taking responsibility for all areas of brand management, from general business management to communication planning. Providing results according to adopted indicatorsDevelopment of an annual action plan and brand budget. Strengthen the annual calendar of activities by improving and implementing key initiatives.Implementation and development of communication, ensuring and building personal brands of employees. Brand communication contributes to the implementation of the business strategy.

Company management:Business management,Lead a new product launchesConduct market research to find answers about consumer requirements, habits and trendsEnsuring the efficient operation of the logisticsSupervision of transport and warehouseOverall responsible for the business and suppliers performanceMarketing (B2B/B2C):(color / noncolor cosmetics products)Prepare the Channel strategy with focus on promo, distributionStrategic Meetings with Key Customers; prepare needed analysis and presentationsCreate trade perspective and goalsLaunching and promoting products on the national marketCreate and publish engaging contentManage and optimize marketing budgets, E-commerce:(color / noncolor cosmetics products)Coordinate and execute landing pagesCoordinate and execute newsletter marketingManage, analyze and draw conclusions on specific ecommerce KPIs (traffic, conversion rate, bounce rate, average basket etc.)Provide SEO/SEM and Digital Marketing through innovation and process improvementsLaunch new digital distribution channels

Supervision over the creation of ATL / BTL marketing communication materials,Creating creative concepts in the field of marketing and sales,Managing selected product categories and determining their direction of development,Development of marketing plans within the entrusted budget,Monitoring the effectiveness of advertising and promotional activities,Market and consumer analysis to identify development opportunities,Creating and taking care / responsibility of the company's image,

Planning marketing activities for the portfolio of hairdressing brands:- Pura Cosmetics- Professional by Fama- HS Professional- Nashi ArganDesigning internal and external communication,Organization of fairy and Events,Co-creating new communication channels,Improvement of logistics processes,Running social media channels,Email MarketingDesigning a Key Visual, a marketing plan and a loyalty system for the newly established chain of stationary stores "Włoska Robota"

Company brand management,Conducting and organizing social activities,Creating marketing strategies for new products and services,Organization of fairs,Contact with key business partner

Prepare B2B promotional materials targeting different stakeholder groups through multiple channels,Evaluate the results of campaigns, indicate the possibilities of optimizing the applied solutions, analyze the activities of similar companiesPreparation, implementation and settlement of marketing budgetDeveloping & launching new campaigns across different social channe

Supervision over the operation of the project in Poland,Organization of own and subordinates' working time,Direction and implementation of marketing activities,Quality control of project tasks performance,Project cost management,Risk assessment of the project,Implementation and development of scenarios in case of unforeseen situations

Branch office management in the SilesianConducting job interviews,Managing subordinate staff (13 people),Acquiring new sales channels,Acquiring new business partners,Contact with the media, Preparing offers and promotion,