-Forming effective paid search strategies-Analysing trends and making data-driven decisions-Launching and optimising various PPC campaigns-Oversee accounts on search platforms-Being involved in keyword selection and audience targeting-Monitoring budget and adjusting bids to gain better ROI-Tracking KPIs to assess performance and pinpoint issues-Producing reports for clients and management -Writting attractive copy for adverts-Suggesting and developing new campaigns across multiple channels-Maintaining partnerships with PPC ad platforms

- Create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.- Implement successful bidding strategies and effective keyword management- Continually monitor, revise, and optimize ad text as necessary- Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy- Communicate regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis

- Responsible for all client communications- Consulting clients about campaign requirements and objectives- Agreeing timescales and budgets- Monitoring and chasing work progress- Delivering ideas and final products to clients for review- Reports to the Director, providing regular input on all account activity, including status and call reports on a weekly basis

- Digital media planning- Managing online marketing campaigns- Measuring results by preparing statistics, reports and evaluations.- Maintaining good relationship with webpartners- Maintaining contact with advertising agencies, media planing and buying agencies- Responsible for online marketing tool innovations (banner technology, etc)

Responsible for Affiliate marketing: (Communication with affiliate partners, planning and execution of the affiliate marketing strategy) - Planned and designed advertising and promotional materials; cooperated with advertising agencies; - Planned marketing strategy for 5 markets (CZ, SK, HU, PL, AT)- Participated in brand and product development- Responsible for the frontend design of the website- Coordinated direct marketing channels (email marketing and social network communication)

-Managed a coordinated marketing strategy for Digital Signage.-Responsible for innovations and new ideas. -Built up and maintain relationship with customers.-Measured results by preparing statistics and evaluations.-Managed the advertising system (uploading and broadcasting the ads).-Created price lists, advertising and promotional materials.

- Assisted in planning and execution of marketing activities.- Responsible for the marketing agenda.- Managed the motivation and incentive system.- Created and kept all the advertising, promotional and staff training materials up to date.- Managed company`s internal and external communication.- Updated company`s website.- Organised meetings and training sessions.- Co-ordinated incentive activities for bancinsurance representatives

-Assisted in the launch of a new world-wide marketing and sales campaign. -Assisted management in e-marketing (including website maintenance, social networks updates, database management and internal brand communication, (SEO) Search engine optimisation in different languages .-Market research (Polling clients for customer satisfaction; feeding back information through report and tracking systems).-Development of basic marketing collateral; increase brand awareness-Acquired new clients and partners-Taking of inbound calls and queries from customers.-Weekly team meetings and brain storming sessions.-Assisted management in organising, implementing and collaborating on marketing events.- Planned and designed advertising and promotional materials; cooperated with advertising agencies; selected advertising media-Monitored promotional activity.-Created a strategic plan for targeting our customers (devising marketing strategies that target specific clients by using different means of communication to target these clients).

-Built up and maintain relationship with customers.-Set goals for the work group, developed organisational capability, and created a friendly working environment.-Tested the knowledge and sale skills of other Sales Advisors of the team.-Developed strategic and operational plans for the branch store, managing execution, and measuring results by preparing statistics and evaluations.