João Mamede, Mba

João Mamede, Mba Email and Phone Number

Senior Data Analyst at Bell Mobility @
João Mamede, Mba's Location
Montreal, Quebec, Canada, Canada
João Mamede, Mba's Contact Details

João Mamede, Mba work email

João Mamede, Mba personal email

João Mamede, Mba phone numbers

About João Mamede, Mba

In over 15 years of work experience in Canada, and 6 in Brazil, I've developed a passion for understanding how customers navigate through websites and mobile apps, and providing the best experience that will boost profits, loyalty, and satisfaction. My ideal job will allow me to make the best use of my background in business, marketing, data analytics, and graphic design.I have worked in some of the most competitive segments such as Telecommunications, E-commerce, Affiliate Programs, Gaming Software, Marketing Services, and Fashion.I have an MBA from one of the top programs in Canada (Schulich School of Business @ York University), and I'm specialized in Marketing and Strategy. I speak 4 languages (English, Portuguese, Spanish, and French) and have worked with over 200 business partners, and consumers located across the world, mostly in Canada, US, Latin America, and Europe.I've exceeded in multiple aspects of Data Analytics, Marketing, and E-Commerce (B2C and B2B), such as:- Digital Strategy- Quantitative and Qualitative analysis- Design Direction and Content generation- Marketing Management- Forecasting - Digital Marketing- Marketing Research and Customer Insights- Branding and Segmentation- Scorecard Framework Building- Advertising, Promotions, and Localization- Search Engine Marketing strategy - Affiliate Management and Business DevelopmentPlease see more details regarding my experience in the job titles or feel free to contact me for any inquiries.Specialties: Internet consulting, digital media, search engine marketing (SEM), a/b testing, marketing research, graphic design, marketing analysis, Google Analytics, e-commerce, online marketing, social media, affiliate programs, online gaming, performance analysis, sales forecasting, account management, business development, advertising, public relations, copy-writing, media buying.

João Mamede, Mba's Current Company Details
Bell Mobility

Bell Mobility

Senior Data Analyst at Bell Mobility
João Mamede, Mba Work Experience Details
  • Bell Mobility
    Senior Data Analyst
    Bell Mobility Mar 2022 - Present
    Montreal, Quebec, Canada
  • Bell Canada
    Project Manager
    Bell Canada Mar 2013 - Mar 2022
    Montreal, Quebec, Canada
    - In charge of data insights for the personalized offers, billing, and service tiles available on the Self-service websites and apps (MyBell/ MBM app/ Virgin MyAccount/ MVM) - Note: Awarded with the EEA award.- Responsible for building the business case logic and ROI tracking for multi-million dollar projects in Self-service channels- Designed customer journey and Voice of the Customer research studies, which analyzed customer feedback and and behaviour to identify opportunities… Show more - In charge of data insights for the personalized offers, billing, and service tiles available on the Self-service websites and apps (MyBell/ MBM app/ Virgin MyAccount/ MVM) - Note: Awarded with the EEA award.- Responsible for building the business case logic and ROI tracking for multi-million dollar projects in Self-service channels- Designed customer journey and Voice of the Customer research studies, which analyzed customer feedback and and behaviour to identify opportunities for key flows and landing pages. - Data gathering and execution of ad hoc reports to investigate opportunities that can improve conversion rate and Self-serve adoption, reduce billing overall fees, lower flows abandon rate.- Responsible for forecasting and targeting the performance of core transactions in mobile application, Self-serve website, and call centre for Bell Mobility, Bell Residential Services, and Virgin Mobility. Show less
  • Selectshops Canada
    E-Commerce Marketing Manager
    Selectshops Canada Sep 2011 - Nov 2012
    - Responsible for strategic decisions and implementation of main ecommerce initiatives, including brand positioning, web design and analytics, affiliate programs, online chat, search engine marketing initiatives, email marketing, social media.- Responsible for the launch and management of the company’s first 4 affiliate programs, which generated 12% of the company’s overall revenues in their first year.- Designed new landing pages and performed A/B testing using Google Analytics… Show more - Responsible for strategic decisions and implementation of main ecommerce initiatives, including brand positioning, web design and analytics, affiliate programs, online chat, search engine marketing initiatives, email marketing, social media.- Responsible for the launch and management of the company’s first 4 affiliate programs, which generated 12% of the company’s overall revenues in their first year.- Designed new landing pages and performed A/B testing using Google Analytics that generated overall improvements on key performance indicators.- Reformulated the marketing positioning on promotional materials to enhance brand awareness and quality perception among potential and existing customers.- Studied customer’s behaviours in chat support and developed new strategies that have doubled the demand for online chatting, and maximized up-selling, conversion, and retention. - Developed new strategies for lead generation on Google Adwords’ Re-marketing program. - Engaged into new projects on social media, loyalty program, and cross-marketing. Show less
  • Webexecs (Former Wolf Processing)
    Affiliate Marketing Manager
    Webexecs (Former Wolf Processing) Aug 2008 - Jul 2011
    - Responsible for managing over 200 accounts of top webmasters who promote in the US market and Europe, and generated up to 35% of all company’s acquisitions.- Created custom made promotions, contests, tournaments and strategies for affiliates who promote through PPC, SEO, Social media, and Mailers. - Negotiated media buy agreements in several types of formats such as pay-per-click, cost per action, profit sharing, monthly fee, hybrid deals, direct marketing, etc, and analyzed… Show more - Responsible for managing over 200 accounts of top webmasters who promote in the US market and Europe, and generated up to 35% of all company’s acquisitions.- Created custom made promotions, contests, tournaments and strategies for affiliates who promote through PPC, SEO, Social media, and Mailers. - Negotiated media buy agreements in several types of formats such as pay-per-click, cost per action, profit sharing, monthly fee, hybrid deals, direct marketing, etc, and analyzed return on investment.- In charge of conducting online surveys with top affiliates and propose improvements to the affiliate program.- Executed comparative market research on competitors’ affiliate programs.- Represented the company in industry events worldwide to acquire new affiliates and strengthen the relationship with existing ones.- Copywriter for the monthly newsletters directed to our clients. Show less
  • Cgtv Games (Formerly Known As Azur Media/ Gfed Games)
    Marketing Analysis Manager
    Cgtv Games (Formerly Known As Azur Media/ Gfed Games) Oct 2006 - Jul 2008
    - Managed the Montreal branch composed of over 20 employees distributed in departments such as: content creation, affiliate program, affiliate payments, customer support, and translations- Analyzed customer feedback on a regular basis and developed strategies to improve customer acquisition, activation, and retention- Responsible for analyzing key performance indicators and developing new strategies for growth worldwide- Performed competitive analysis and analyzed… Show more - Managed the Montreal branch composed of over 20 employees distributed in departments such as: content creation, affiliate program, affiliate payments, customer support, and translations- Analyzed customer feedback on a regular basis and developed strategies to improve customer acquisition, activation, and retention- Responsible for analyzing key performance indicators and developing new strategies for growth worldwide- Performed competitive analysis and analyzed business opportunities in the gaming industry, in segments such as Online Casino, Skill Games, Online Poker, and Online Bingo- In charge of relationship management with key partners in North America, Europe and Latin America- Executed SEM campaigns on Google Adwords, Yahoo, and other search engines- Coordinated the translation, execution and delivery of weekly newsletters in 15 languages Show less
  • Azur Media Inc.
    Affiliate Manager
    Azur Media Inc. Dec 2003 - Oct 2006
    - Affiliate Manager for Brazil and Portugal markets- Executed marketing plan for the Skill Games segment- Copywriter for the weekly newsletters in Portuguese
  • Bright Ideas Group (York University)
    Executive Leader (Volunteer Work)
    Bright Ideas Group (York University) 2002 - 2003
    - Led the team of data analysts in creating complete strategic plans for external clients- Served as liaison with the research team and helped strengthen the quality of research analysed- Executed in-depth interviews with potential customers that assisted in the analysis of customer needs
  • Amor Perfeito Ltd.
    Marketing Manager
    Amor Perfeito Ltd. Oct 1998 - Mar 2001
    Rio De Janeiro, Brazil
    - Reformulated the marketing mix strategy of the main product lines, leading to a 37% increase in revenue from 1998 to 2000- Developed market research projects that generated significant insights for company’s brand revamp - Planned and implemented low-cost communication strategies in partnership with franchisees that helped to revitalize brand image as well as to attract and retain customers
  • Mistura Fina Jazz Club
    Marketing Consultant
    Mistura Fina Jazz Club Jan 1996 - Aug 1998
    - Created business development programs leading to sponsorship agreements with FIAT and Heineken- Developed new graphic design concept in all promotional materials to support brand re-launch- Elaborated targeted cross promotions with major retailers designed to increase customer loyalty

João Mamede, Mba Skills

Fluent English Portuguese Native Fluent Spanish Conversational French Online Marketing E Commerce Google Analytics Google Adwords Exacttarget Online Advertising Marketing Strategy Social Media Marketing Marketing Digital Marketing Marketing Management Sem Marketing Analytics Online Marketing Analysis Spanish Copywriting Forecasting Advertising Affiliate Networks Digital Media Seo Marketing Research Email Marketing Market Analysis French Business Development User Experience Affiliate Management Product Management Affiliate Marketing Media Buying Social Networking English Ppc Marketing Communications Graphic Design Social Media Public Relations Mobile Marketing Account Management Customer Acquisition Online Gaming Gambling A/b Testing Web Analytics Portuguese

João Mamede, Mba Education Details

Frequently Asked Questions about João Mamede, Mba

What company does João Mamede, Mba work for?

João Mamede, Mba works for Bell Mobility

What is João Mamede, Mba's role at the current company?

João Mamede, Mba's current role is Senior Data Analyst at Bell Mobility.

What is João Mamede, Mba's email address?

João Mamede, Mba's email address is jm****@****ail.com

What is João Mamede, Mba's direct phone number?

João Mamede, Mba's direct phone number is +151422*****

What schools did João Mamede, Mba attend?

João Mamede, Mba attended Schulich School Of Business - York University, Universidade Estácio De Sá - Brazil, Universidade Federal Fluminense - Brazil.

What skills is João Mamede, Mba known for?

João Mamede, Mba has skills like Fluent English, Portuguese Native, Fluent Spanish, Conversational French, Online Marketing, E Commerce, Google Analytics, Google Adwords, Exacttarget, Online Advertising, Marketing Strategy, Social Media Marketing.

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