As a Coordenador de Marketing Regional at Ambev, I lead the marketing strategy and execution for the Northeast region of Brazil, overseeing a portfolio of premium and mainstream brands. I have a diverse background in gastronomy, social media, technology and engineering, which gives me a unique perspective on consumer behavior and preferences. I have been working in the marketing field for over four years, starting as an marketing ambassador for Stella Artois, where I was responsible for promoting Ambev's premium brands and building relationships with key influencers and stakeholders. Now, as Marketing Coordinator, I’ve been developing brand power and managing brands budgets for Midia, campaigns and cultural initiatives, bringing awareness and salience for the future. Before joining Ambev, I was a Product Analyst at Sanar, a company that produces relevant and practical content for students and professionals in the health sector. There, I managed the relationship with authors and ensured the quality and relevance of the books. I have strong skills in attention to detail, agency management, and content creation, and I am passionate about delivering value and innovation to the customers and the company. I speak German, English, and Spanish, and I enjoy learning new languages and cultures. My goal is to contribute to Ambev's mission of bringing people together for a better world.