Founder of Gauss Growth, a performance consulting firm for e-commerce businesses. With extensive experience in managing and optimizing e-commerce operations, I serve as CMO for two brands and consult for several others, alongside my own clients. My journey in this field began in 2021 when I managed a niche pet products dropshipping store in the UK, generating approximately £2,000 in sales. Since then, my passion for e-commerce has only grown.My professional experience includes leading roles as Head of E-commerce and Growth Marketing at two agencies, working with brands like Army BR, Remo Fenut, Hugart, Deive Leonardo Store, By Samia, Elsys, among over 30 e-commerce projects. My enthusiasm for e-commerce and growth marketing drives my daily work, always striving for optimized results and innovative solutions for my clients and projects.
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FundadorGaussbrandsSão Paulo, Sp, Br -
Head Of Growth | BrazilFox Racing May 2024 - PresentSão Paulo, Brasil -
Founder & CeoGauss Growth May 2023 - PresentSão Paulo, São Paulo, Brasil
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Cro | Conversion Rate OptimizationArmybr Nov 2023 - May 2024São Paulo, BrazilResponsible for the strategic aspect of CRO. Conduct mathematical and statistical analyses to improve the entire e-commerce sales process. -
Head Of PerformanceArmybr Sep 2023 - Nov 2023São Paulo, Brasil -
Head Of E-Commerce | Media BuyerV4 Company Feb 2023 - May 2023São Paulo, Sp, Brazil- Daily monitoring of essential strategic planning metrics with the team;- Coordination of the paid media team;- CRO for major brands, such as Army BR and Elsys. -
Head Of EcommerceRg Mark Digital Strategy May 2022 - Nov 2022Santa Catarina, BrasilSetting visit/conversion rate goals for social media (mainly Instagram) and coordinating with the creative team.Data analysis: advanced knowledge in Google Analytics, data spreadsheet management, and automating spreadsheets for daily metric tracking (cost per visit, ROAS, cost per purchase, daily investment). -
Media Buyer | E-CommerceRg Mark Digital Strategy Feb 2022 - May 2022 -
Media Buyer Specialist In E-CommerceAutónomo Sep 2020 - Feb 2022Teresina, Piauí, Brasil
Joao Marcos Lira Education Details
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G4 Scale - Comunidade De Líderes -
Turma Ita Sjc -
Colégio Objetivo TeresinaTurma Ita
Frequently Asked Questions about Joao Marcos Lira
What company does Joao Marcos Lira work for?
Joao Marcos Lira works for Gaussbrands
What is Joao Marcos Lira's role at the current company?
Joao Marcos Lira's current role is Fundador.
What schools did Joao Marcos Lira attend?
Joao Marcos Lira attended G4 Educação, Poliedro Educação, Colégio Objetivo Teresina.
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