During his five years as a creative professional, JP Bender has approached every project with a desire to create work that is innovative, unique, and compelling, but also ultimately authentic, enduring, and most importantly: clear. The ability to communicate even the most complex of messages in both an engaging and understandable way is a challenge all designers face, but a refined process and defined values helps ensure any project is successful in achieving these goals. Design has the power to make a meaningful impact on its audience, and JP strives to ensure that his work is created with well-informed intentions and a sense of empathy. Now a Senior Designer at AAJdesign, JP has collaborated with organizations ranging from multi-national corporations down to local non-profits and small businesses on brand identity, strategy, and application, investor presentations, annual reports, web design and development, editorial design, motion graphics, and event collateral. When JP isn’t creating, you’ll usually find him catching up on a large backlog of albums and movies he’s been tackling for some time, or sitting comfortably in the second deck of a baseball stadium.