Julia Davidson Email & Phone Number

Atlanta, Georgia, US

Honolulu, HI, US

• Created comprehensive financial literacy program including content, curriculum, microsite development, go-to market strategy, customer journey mapping based on personas and segmentation, KPIs, and benchmark.
• Developed content marketing strategy and content engine supporting multiple business units
• Managed recruitment, hiring, onboarding, and supervising of content writers
• Wrote and edited content optimizing for search engines and lead generation throughout customer nurture path
• Managed content workflow and editorial calendar
• Leveraged data to drive content themes, topics, and effectiveness

Honolulu, Hawaii, US

• Managed the brand repositioning, customer acquisition, and omni-channel marketing strategies for Outrigger Hospitality Group and select hotels within portfolio Notable Achievements:
• Recipient - Hotel Management Magazine's 20 Most Influential Women in Hospitality
• Led the global brand, loyalty, and e-commerce teams with focus on engaging creative and SEM-driven content, optimized channel functionality, and utilization of 1st and 3rd party data to deliver ROI generating owned and.
• Developed multi-channel content strategies with emphasis on rebrand, owned, and affiliate channel partnerships
• Delivered original hotel programming, events, and hotel marketing plans
• Managed team of 15 and $4.5M budget

Windsor, Berkshire, GB

• Developed marketing strategies, annual marketing plans, and 3-5 year strategic plans to strengthen the product positioning and portfolio's commercial objectives. Managed a team of marketing professionals focused on the.
• Optimized marketing budget and vendor contracts to implement conversion-focused interactive campaigns
• Developed season-specific programmatic campaigns – most recent targeting new customers and delivering over 200% ROI
• Optimized SEM campaigns resulting in 104% increase in revenue YoY
• Created paid social marketing strategy – latest campaign drove 120% ROI
• Researched and purchased advertising placements on military-specific websites and apps - generating an ROI of 417%

Windsor, Berkshire, GB

• Executed omni-channel marketing strategies, developed new brand, created hotel marketing plans, collaborated with Revenue Management teams to develop hotel and season specific marketing campaignsNotable Achievements:
• Recipient – 2015 ROC Star Award, recognizing outstanding overall performance within IHG
• Researched and purchased advertising placements - generating an ROI of 417%
• Developed prospecting campaigns and promotional rates - increasing revenue by 28%
• Managed the mobile and web reservation sites including the redesign of microsite and creation of the mobile optimized website resulting in an 86% increase in revenue from web reservations and 10% decrease in calls to.
• Lead SEO project in YoY growth of 30% visits, 43% bookings, and 38% revenue

Windsor, Berkshire, GB

• Managed $2.3M annual budget and campaign execution for multi-branded global loyalty promotions, generating $1.1B annual gross revenue Notable Achievements:
• Managed performance tracking, reporting, and ROI for all channel communications
• Created and executed communications plans and ensured campaigns were integrated in all global owned and earned distribution channels, including internal communications, PR, email, mobile, web, print, social, and global.
• Optimized email channels by improving segmentation and targeting, increasing revenue, promotion registration, email conversion rate, revenue per email, and decreasing disengagement
• Managed calendar, content, and placement planning, for e-communications and direct mail communications
• Created and analyzed engagement surveys for frequent, loyal guests, to gage promotional creative, interest, clarity and competitiveness

Windsor, Berkshire, GB

• Created proposals and negotiated contracts between Hotel, clients, and 3rd party vendorsNotable Achievements:
• Maintained highest client approval rating on the sales team
• Recipient-IHG’s highest shop call score of any InterContinental Sales Manager worldwide
• Recipient-IHG’s 2009 Winners Circle Award for most leads referred by a sales manager to IHG hotels
• Organized logistics for booked programs
• Analyzed and created action and marketing plans for key and target accounts

Toronto, Ontario, CA

• Provided sales support, customer prospecting initiatives, and event managementNotable Achievements:
• Developed presentations for new and existing Four Seasons global properties
• Generated and analyzed reports to understand market trends, top-producing accounts, and developed strategies for continued market penetration
• Budgeted, sited locations, and implemented all logistics for quarterly trade shows and client appreciation events
• Maintained client databases including data integrity, correct coding, monthly reconciliations, and attrition