Director Category Leadership
Current
Mar 2018 - Present
AeroLeads people directory · profile
Jp Lascalere Email & Phone Number
Director of Category Leadership at Campbell Snacks
at
Campbell Soup Company
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Director of Category Leadership at Campbell Snacks
Location
Bentonville, Arkansas, United States
Who is Jp Lascalere? Overview
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Jp Lascalere is listed as Director of Category Leadership at Campbell Snacks at Campbell Soup Company, based in Bentonville, Arkansas, United States. AeroLeads shows a matched LinkedIn profile for Jp Lascalere.
Jp Lascalere previously worked as Director Category Leadership at Campbell Soup Company and Director of Category Validation at Snyder'S-Lance, Inc.. Jp Lascalere holds Mba, Strategic Management from Smu Cox School Of Business.
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Campbell Soup Company
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Profile bio
About Jp Lascalere
CSD-Category Manager• Pepsi Walmart Team• Developed sales reporting tools, allowing users to view the complex business in an easy to understand format. The tools became extremely vital to both the internal Pepsi team and the bottling community in determining the state of the business and identifying opportunities. • Combined Retail Link data, IRI data, and IRI Panel data to track determine impact of CSD initiatives at Walmart.Data Mining Manager • PepsiCo Wal-Mart Team• Managed and improved the collection, processing, and distribution of PepsiCo-wide POS data from Wal-Mart via Retail Link. The improvements made allowed for faster and more efficient analysis and reporting for the sales/category teams.• Collaborated with divisional and insights teams to develop industry leading tools and capabilities for each division as well as tools that could be used across the Wal-Mart PCT.IT Consultant PMO Cingular Rollover• Key member in managing the Rollover Redesign project, which convert over 22 million Cingular customers to a new billing format. • Worked with both Amdocs and the Cingular business contacts to establish requirements, milestones, and track the progress of the project. Reported the progress results to the upper management of Amdocs and Cingular on a daily basis.IT Consultant for Amdocs.·Siebel Consultant - Joined the outside consulting team, Inforte, as a key team member in defining and implementing the CRM project. Worked with Genesys, an independent subsidiary, on the development of a global CRM strategy and helped implement this strategy. ·Nebula Product Configurator Developer - Created, maintained, and implemented custom configuration tools for the US and Canadian sales organization.Specialties: 4 Years CPG experience working with Walmart and Sam's Club using Retail Link,syndicated data (IRI), and panel data.6 years Telecom experience dealing directly with the business units as well as with CRM roles. Over 2 years Siebel experience.PMO experience on a multi-national projectBusiness Process solution development experience.
Current workplace
Jp Lascalere's current company
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9 roles
Jp Lascalere work experience
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Director Of Category Validation
Current
Jan 2015 - Present
Sr. Category Manager - Growth Ventures
- Provided category reporting/insights for the Frito-Lay Growth Ventures team.
- Worked directly with marketing and sales to develop and present customer sell stories for retailer meetings, new product launches, and annual planning purposes.
- Presented category & shopper information directly with customer and internal teams.
- Collaborated with Marketing, Sales, and Product Supply teams to align innovation expectations
Apr 2013 - Jan 2015
Customer Insights Sr. Manager
- Worked with global sectors to deliver key Demand Analytics Enablers oPanda (Saudi Arabia) – Worked with Panda to define assortment and layout of new “convenience” store type. Leveraged custom trip mission analysis to.
- SpearTip: Worked to develop MicroStrategy dashboard s designed to greatly reduce Category Management routine reporting. Managed data portion (acquisition, validation, and beta testing).
- Managed vendor relationship with Kantar (RichMix) and Nielsen (Ad Insights).
Feb 2012 - Apr 2013
Walmart Category Advisor- Carbonated Soft Drinks
- Worked directly with the CSD Buyer in developing and implementing CSD category strategy at Walmart.
- Leveraged Retail Link information combined with panel data to identify regionally relevant brand and package opportunities resulting in store specific displays focused on consumer’s preferences.
- Allocated CSD relay space (store specific) for all vendors based on growth strategy developed with the CSD buyer.
Apr 2011 - Mar 2012
Csd Category Manager
- Developed sales reporting tools, allowing users to view the complex business in an easy to understand format. The tools became extremely vital to both the internal Pepsi team and the bottling community in determining.
- Combined Retail Link data, IRI data, and IRI Panel data to track determine impact of CSD initiatives at Walmart.
- Increased Space-Sales index of shelf space and increased average linear footage per store year-over-year.
Mar 2008 - Apr 2011
Data Mining Manager
Data Mining manager in charge of all the data around PepsiCo products sold at Sam's and Wal-Mart's in the US. Work directly with Retail Link to obtain the data and use SQL server to dissect the data to turn information into opportunity.Lead team in finding insights to support PepsiCo Sales Initiatives through a thorough understanding of internal and.
Jul 2006 - Mar 2008
Consultant
Jun 2005 - Jul 2006
Systems Analyst
Systems Analyst involved with configuring Siebel for the sales force and call center.
Jun 2000 - Apr 2005
2 education records
Jp Lascalere education
Mba, Strategic Management
Smu Cox School Of Business
Bba, Mis
Texas Tech University - Rawls College Of Business
FAQ
Frequently asked questions about Jp Lascalere
Quick answers generated from the profile data available on this page.
What company does Jp Lascalere work for?
Jp Lascalere works for Campbell Soup Company.
What is Jp Lascalere's role at Campbell Soup Company?
Jp Lascalere is listed as Director of Category Leadership at Campbell Snacks at Campbell Soup Company.
Where is Jp Lascalere based?
Jp Lascalere is based in Bentonville, Arkansas, United States while working with Campbell Soup Company.
What companies has Jp Lascalere worked for?
Jp Lascalere has worked for Campbell Soup Company, Snyder'S-Lance, Inc., Frito Lay, Amdocs, and Alcatel.
How can I contact Jp Lascalere?
You can use AeroLeads to view verified contact signals for Jp Lascalere at Campbell Soup Company, including work email, phone, and LinkedIn data when available.
What schools did Jp Lascalere attend?
Jp Lascalere holds Mba, Strategic Management from Smu Cox School Of Business.
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