Lead the business to a 6X growth and positive contribution margin in 12 months first as GM for Miami and then for the Southeast Region of USA•Lead all South East operations for Uber Eats - Operations, strategy, marketing, press, business development, expansion, and people development•Oversee the Uber Eats P&L - Revenue growth, user acquisition, driver acquisition, restaurant acquisition, and profitability•Enable growth opportunities for a team of +50 top performing individuals •Develop an in-depth understanding of Uber's technology and operations, and innovate the way we deploy that technology to create unique experiences for our partners and end-users•Leverage on digital and offline marketing channels to tell a story that captures the hearts and minds of our delivery partners, restaurant partners, merchant partners, and end-users•Work closely with our product and engineering teams to drive product development•Develop strategic partnerships, particularly with top-flight players in the food industry•Rapid experimentation - Innovate and iterate quickly, share learnings and best practices with your counterparts in other Uber Eats cities around the world.

Lead Uber Panama business to a 25X growth and positive contribution margin in 18 months:•Lead a continuous growing team of 20 people by setting priorities and empowering the team to achieve results. Highest GM NPS Score in the region (88) •Launched creative local marketing strategies, partnerships, and BD deals to increase active rider base and to extend Uber to the masses in a cost-efficient way. •Manage deployment and quality of supply chain by increasing driver partner acquisition, onboarding & retention. •Steer the strategic communication and public policy team to manage regulatory concerns, media interactions, and stakeholder engagement. •Set the city to scalable processes that guarantee sustainable growth and best practice sharing and adoption with other operations. •Communicate product/process needs to HQ, work with product/engineering to deliver on them. Lead the South Central America Access Strike team with the objective of giving access to 100% of the population, including setting up the cities for cash payments.

Develop and manage category product ranges & strategies, executing seasonal plans that deliver sustainable revenue growth and profitability, improve sell through in market and build consumer loyalty to the brand by:•Being the consumer and category expert for the Running, Walking and Outdoor (Footwear & Apparel) categories in Latin America, identifying growth opportunities. •Grounding the category positioning in the Latin American through impactful product sroties and marketing campaigns. •Steering the creation of an impactful category seasonal plan (including product range selection based on market needs)•Developing and implementing of strategic seasonal Go To Market plans.•Managing the local category manager’s team in order to deliver a consistent message across countries, securing regional strategy and goals.•Leading the cross functional (Sales & Marketing) team to ensure strategies and initiatives are developed and executed to achieve over-arching goals of the category portfolio.•Attending at Global product meetings and Go to Market touch points, ensuring that market needs are taken into account by global development.•Coordinating with local merchandisers the execution of internal and customer pre-lines and Go to Market processes

•Analyzed the Uefa Eurocup 2012 and presented to senior management recommendations on brand marketing, sports marketing, product marketing and go to market, which will be considered for the FIFA WC Brazil 2014 planning process. •Chelsea Licensed goods pricing structure project: analyzed and presented to senior management the global pricing landscape for licensed jerseys and recommended pricing and portfolio definition for the British market place.•Prepared the initial FIFA WC 2014 global activation plan presentation for the global brand marketing meeting.

Lead the team responsible for kid’s brands, Kellogg brand and snacks, developing the strategy and plans in the Colombian Marketplace, reporting to the marketing director, launching multi media communication campaigns, promotions and innovations, accounting for 90% of company sales in Colombia.•Lead the team responsible for kid’s brands and snacks portfolio, developing the strategy and plans for the Colombian marketplace, representing 90% of company sales.•Launched a consumer promotion for Frosted Flakes, leveraged on F.C. Barcelona sponsorship and Nike partnership, increasing sales 10% against previous year, which resulted in 2% incremental market share. •Launched a 2 EFFIE award winning corporate promotion in association with Guitar Hero license, deploying a digital platform that helped the company reach record market share of 66.7%.•Developed strategies targeted to Low Income Consumer in Colombia, leading and coordinating promotional concepts for Latin America, increasing household penetration and consumption frequency by 2% and 10% respectively in Colombia.

Lead the team responsible for kid’s brands, developing the strategy and plans for the Colombian marketplace, representing 50% of company sales. Also in charge of the marketing services team, responsible for bringing support to brand teams in consumer insights and market research.•Execute consumer promotions leveraged on Barbie/Hot Wheels brands in the Colombian Marketplace. •Created and launched a Frosted Flakes promotion leveraged on football star Falcao Garcia, Club Atletico River Plate and adidas partnership, increasing 2.5% market share. •Re-launched Choco Pops under new positioning. 40% sales increase and 3% market share increase.

Responsible for Kids brands marketing plan execution, reporting to kids marketing manager, accounting for 30% of total Business.

B2B Sales Representative

Marketing Assistant