Chief Executive Officer
CurrentStrategic Planning: Developed a plan for altering how the business normally targeted prospective clients and came up with new ways to reach them. Created an additional educational component to our onboarding process to ensure that current and prospective clients felt at ease continuing to exercise during the pandemic which resulted in keeping our doors open during the worst market in decades for the local and national gym brands.Sales / Marketing: Launched several new marketing streams to reach the hidden market and altered the messaging to get prospects to see the program. Created new referral program to engage current clientele on bringing friends and family in to see the program. Used client testimonials and scientific proofs to market to the 85% of the general population where conventional fitness has failed them. This strategy resulted in going from $0 to profitable in the first year during the pandemic.