With extensive experience in e-commerce, account management, sales operations, and more in the consumer electronics industry, I bring a wealth of knowledge and a proven track record to the table. My decade plus experience with Amazon 1P and 3P has equipped me with deep insights into online retail strategies and the intricacies of the e-commerce landscape that is evolving at an exponential rate. As an E-commerce Strategy Consultant, I have partnered with clients across diverse industries; delivering customized strategies that drive sales growth, market share gains, and optimized performance. Committed to excellence, I am dedicated to helping clients achieve their e-commerce goals and thrive in a very competitive marketplace.

Strategic Account Manager of Amazon North America at Arlo TechnologiesDirect report to the former DMM of TV’s at Amazon: The Legend

• Direct report to the Vice President of Worldwide Amazon at NETGEAR, Arlo, Orbi• Managing Sales Operations function of the Amazon US account (FC Supply, Demand Planning, Logistics, New Product Introduction, PO Mgmt & VTTS, Shipments - IXD, MR/UMR, Efficient Receive, Reporting & Analytics)• Account Manager of Amazon CA (Front-end: Sales Growth, Planning & Execution, Relationship Mgmt, Negotiation; Back-end: In Stocks & the above; NAFN/NASP)• Expertise: Sales Strategies, Competitive Analysis & Share Take, Inventory Management, Forecasting, Peak Planning, Dynamic Pricing, Quarter Closing• Cross-Functional: Product Line Mgmt, Operations (Customer Orders and DC Ops), Procurement, Finance, Marketing, Legal, IT• Constantly working to improve Profitability (PPM), Lost Buy Box (LBB), Rep Out of Stock (Rep OOS), and Vendor Lead Time (VLT)• Helped achieve record breaking comps and input metrics year after year; transforming NETGEAR as a Best in Class vendor per Amazon

• Managed 300+ products on Amazon.com in areas of inventory, sales, marketing, pricing, cost, compliance, forecasting including New, Consumer, and Business Commercial products• Dynamic Pricing - Prevented online price matching among retail partners; saving NETGEAR in TrueUP• Additional account support for Canadian retail accounts including Amazon.ca, BBY/FS, Staples, and Walmart• Responsible for rebate generation & inquiry, MAP management, and channel support

• Developed tools measuring product performance, review mentions, and competitive monitoring used by marketing, sales, and engineering teams and reported weekly to senior management• Formulated search ranking and SEO tests to increase product visibility within the Amazon marketplace• Managed and designed content pages for syndication to the channel for NPI launches• Procured and distributed marketing collateral for global sales team and accounts

• Developed a cell tracking project using SOX17GFP tagged embryos and morpholinos to visualize gene expression during zebrafish development in hopes to link human deformities • Analyzed experimental data using computer models for future publications • Uphold lab manager responsibilities: PO mgmt, vendor relationships, task coordination, and troubleshooting

• Completed detail-oriented experiments for postdoctoral researchers and graduate students• Experiments included: Polymerase Chain Reactions (PCRs), Southern Blots, and GFP tagging