Leader of the commercial operation in Mexico, including direct channels, distribution channels, digital channels, retail channels, customer service, field operations, experience, loyalty, collections, and consolidated commercial area planning. Direct report to the CEO.Total Business: USD 1.1 Billion, 7MM subscribers.- Designed and implemented commission and incentive model reducing acquisition cost by 23%, increasing sales quality by 17%.- Developed digital transformation process increasing digital sales share from 4% to 30%.- Led the implementation of Oracle Field Service improving operational productivity KPIs by 3x, response time from 3 days to 1 day, and satisfaction by 25%.

Leader of the strategy and commercial operation for the consumer market, including direct channels, franchised channels, wholesale channels, retail channels, remote channels, digital channels, and consolidated commercial planning. Reporting to the Commercial VP.Total Business: USD 1050 Million, 8MM subscribers.- Increased subscriber base from 4MM to 8MM in 3 years.- Led market NPS with over 30pp above the nearest competitor.- Created company's digital channels launching mobile wallet and self-service app.

Responsible for Entel's P&L for the SME market in Peru, leading strategy and management to ensure income, margin, and profitability goals for the business unit.Total Business: USD 120 Million.- Increased revenue by 31% from 2015-2016 and achieved positive segment EBITDA.- Led SME customer satisfaction in the industry, GFK 2016 report.

Established new commercial structure after NEXTEL takeover, laying groundwork for Entel Peru brand launch.- Expanded sales channel with opening of 200 own stores within 12 months.- Increased sales by 500% from 2014-2016.