Qualifications• E-commerce Executive with solid 24 year-experience in B2B and B2C players, working in world leaders of their segments – including manufacturers, retailers, SaaS platforms, consulting firms and digital media vehicle.• Expert in build and deploy Digital Go To Market plans• Solid experience in build Business Development and Customer Success teams and strategy• Success in development and execution of end-to-end business transformation plans.• Experience in team formation, alignment of goals and organizational values through clear and transparent communication at all levels.• High skills at dealing with internal audiences, working directly with Board of directors and with customers, and partners. Professional Achievements • Creation of the E-Commerce & Digital Channel Go to Market Solutions for EY Consulting, being responsible for create the offerings packages, plan and execute it’s go to market plan,• Responsible for planning and deploy a new segmentation for Facebook Grocery and Apparel verticals• Creation of Go To Market plan for Shopper Marketing initiative to connect Facebook CPG and Retail clients to work together and capture opportunities into digital trade marketing• Planning and execution of Staples business turnaround process in 2017, responsible for manage improvements at all P&L lines(top-line and bottom-line growth) ,achieving the best result of the operation in 12 years of Staples Brasil, in addition to the positive impact on the organizational climate, reaching 93% of engagement.• As E-Commerce Director, lead the sales model digitalization focused on the customer through the creation of new commercial relationship models combining internal efficiency and frictionless experience for the customers – increasing the % on online sales, from 20% in 2012 to 80% in 2018• Accomplished the Staples INC strategic plan to divest international businesses consolidating the sale of the Brazilian operation in Feb 18.• Clear communication and alignment of KPIs among commercial team, logistics and customer service that have yielded consecutive prizes of excellence in customer service in 2016 and 2017.• Development of innovative business strategy for B2B of all sizes, supporting double digit sales growth for Staples in 2016, 2017 and 2018.• Evolution of the business to digital platforms and culture, in 2013 through the creation of subscription programs for SMBs, being Staples pioneer in the segment, with digital strategy complementary to off-line needs.• Definition of new brand positioning for Staples in 2014