Sixth grade choir teacher says, “Class – tomorrow you are singing for your parents. I want everyone to wear blue and white.” Without fail, every kid in class turns up in a white shirt and blue pants. Me? I arrive in a blue shirt and white pants. On that stage I pulled focus in the most genuine and honest of ways. Not on purpose (I didn’t wear black & pink). I was just ‘different enough’ to get noticed.Start-ups, mature brands, e-commerce brands, luxury marques, prestige brands, technology companies – every one could use brand therapy to help answer those existential questions:❓ Who am I?👩 Who is my customer?❤ What do I mean to them?🎯 Where do I find them?📣How do I reach them? I work with brands, companies at every stage to answer those questions. Whether a pivot, a new variant or halo brand or a wholesale re-branding effort, together we clarify the vision, articulate the mission and establish your values so your desired customer keeps buying from you.This is what I do for brands & companies – I help you stand out. Set you apart. Pull your OWN focus. Find your audience, the message that resonates with them. And arrange the internal pieces to make that plan a reality.Creativity. Connections. Synthesizing large amounts of data and spitting out the nugget of truth. That soundbyte that sums up everything you need your stakeholders to know, understand and appreciate about you – through their own experience (because TBH, it’s only ever really all about THEM).I’m here to connect you with the people 🙋‍♀️ , the team👨‍👩‍👦, the message👂, the partners 🤝 who co-create the success you seek. Let’s talk: Joseph@LOCC.me; 201-328-6897; www.LOCC.me; https://calendly.com/josephapanetta