Joseph Antonucci Email and Phone Number
West Islip, NY, US
Joseph Antonucci's Location
West Islip, New York, United States, United States
Joseph Antonucci's Contact Details
Joseph Antonucci work email
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Joseph Antonucci personal email
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Joseph Antonucci phone numbers
About Joseph Antonucci
Joseph Antonucci is a Senior Director, Global Media Strategy and Planning at Coach. He possess expertise in media planning, marketing strategy, mediatools, microsoft excel, account management and 18 more skills.
Joseph Antonucci Work Experience Details
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Senior Director, Global Media Strategy And PlanningCoachWest Islip, Ny, Us -
Vp Of Strategy & PlanningCroud Oct 2022 - PresentLondon, London, GbStrategy serves to leave you feeling uncomfortable.Planning serves to show you it's possible.Expanding the agency's playbook to deliver incrementality-centric marketing. Simply put, developing a new type of brand strategy & media planning; one that puts disruption first (frequency centric, spike & sustain) and is based on material outcomes (market share, brand equity, incremental revenue). Fully committed to accelerating Croud's “performance, reinvented” mantra through data-driven brand marketing. Achieving triple-digit growth each consecutive year and measured proof over time. "Digital Agency and Independent Agency of the Year" US Agency Awards 2023 -
Director Of Strategy & PlanningCroud Jul 2021 - Oct 2022London, London, GbJoined to facilitate the founding of Croud's Strategy & Planning department. Creating a net new proposition to act as ‘connective tissue’ & create custom solutions that drive growth for our clients & Croud. Improving our client’s business by creating strategies that that allowed the full integration of the various dissociated arms of media & marketing into a single operating system. Delivering the intelligence and key foundations for the activations and experiences that will realize our clients' future.Enabling and overseeing the team responsible for media / communications planning across all US clients as well as International media planning in 30+ markets.“Global Performance Agency of The Year” - Campaign Magazine, 2021“US Performance Agency of the Year” - PMW, 2022
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Director, StrategyZenith Mar 2020 - Jul 2021London, London, Gb• Operate as Integrated Director (Strategy/Programmatic/Direct) across LensCrafters, Sunglass Hut, Oakley & Ray-Ban business lines. Leading strategic approach development, tactical recommendations and campaign implementation• Create, negotiate, and execute cross-platform / cross-division programs• Manage portfolio return to market strategy for all eyewear and retail brands post lockdown for US/Canada/Puerto Rico• Negotiate 2020 TV Calendar Upfront buy in conjunction with planning 21/22 Broadcast Upfront for LensCrafters/Sunglass Hut• Responsible of leading billing (monthly) and reporting (weekly) relationship with US/Global media clients• Manage a team across account including Supervisors, Planners and Assistant Planners• Mentor others in effectively managing across and within the organization• Leverage a broad and deep understanding of the industry, marketplace, client and company. Specifically leading Social & iOS attribution window updates & business impact • Understand and adopt new techniques and technologies that are relevant for clients’ media strategies -
Associate Director, StrategyPhd Mar 2019 - Mar 2020Bankside, London, Gb• Serve as Strategy lead responsible for all day to day communication with key media clients, National Model Launches, and corporate partnerships (Marvel, Major League Soccer & Motorsport)• Work with and support multiple business owners across Audi • Lead a collaborative relationship between partner agencies to achieve integrated communication solution• Manage a team of 8 across account including Supervisors, Planners and Assistant Planners• Create communication means (i.e. 0 to 60 Status) to ensure employees understand what is going on and why• Work effectively and efficiently with other internal and external teams• Mentor others in effectively managing across and within the organization• Articulate and align team goals with larger business/client goals• Leverage a broad and deep understanding of the industry, marketplace, client and company• Lead all budget/cost control across multiple client groups for Audi• Create, negotiate, and execute cross-platform / cross-division programs• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies• Pre-sell ideas to appropriate people to collect input and gain support• Effectively communicate and present to top management and clients• Work closely with Audi clients on marketing updates and presentations to various dealer groups -
Strategy SupervisorPhd Dec 2016 - Feb 2019Bankside, London, Gb• Served as key stakeholder and liaison between clients and agencies during the 2017 transition of business • Developed National Tier I full funnel strategies while collaborating across client groups at Audi of America• Managed 4+ Model Launch Campaigns yearly as well as Always-On & Sales Event messaging optimized towards various KPIs including Awareness and Lead Gen• Aided in the development of 360-degree, full-year content programs featuring Digital, Print and Experiential elements • Served as the lead manager in the A8 OOH campaign that featured one of the largest rooftop ads in NYC• Supported as a key manager in the Audi & NY Times partnership that resulted in the first-ever Voice Day • Assisted in Audi becoming the first-ever brand partner of AmazonGo in Test Drive to the Unknown• Built strategic alliances with outside vendors/internal partners to improve business performance• Led all budget/cost control across multiple client groups for Audi
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Media Planner, StrategyZenithoptimedia Group I The Roi Agency Oct 2015 - Dec 2016London, London, Gb• Served primary clients: Chase Sapphire, Chase Freedom, Chase Ink and J.P.Morgan. Also supported Boston Beer and Hastens • Project Lead for Media Trainee Program across agency throughout 2016
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Assistant Planner, StrategyZenithoptimedia Group I The Roi Agency Oct 2014 - Oct 2015London, London, Gb
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Media TraineeZenithoptimedia Group I The Roi Agency Jun 2014 - Oct 2014London, London, Gb
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InternMediavest Jun 2013 - Aug 2013New York, Us• Worked with the Sam’s Club planning team on preparing both national and local media plans -
InternLeo Burnett Group Jun 2012 - Aug 2012Chicago, Illinois, Us• Interned with Account Management and Strategy and Analysis teams helping manage client accounts, which included Chobani and Dewar’s, and preparing research in order to assist the creative team -
InternNelson Jun 2011 - Aug 2011Minneapolis, Mn, Us• Worked with licensed engineers and architects in creating blueprints and designing floor plans for corporate clients on AutoCAD• Responsible for taking measurements on surveys and converting them into AutoCAD software
Joseph Antonucci Skills
Media Planning
Marketing Strategy
Mediatools
Microsoft Excel
Account Management
Strategic Planning
Kantar
National Video Activation
Powerpoint
Mbox
Prisma
Microsoft Office
Mri
Comscore
Competitrack
Mintel
Wordpress
Ooh Solutions
Autocad
Access
C++
Matlab
Six Sigma
Joseph Antonucci Education Details
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Lehigh UniversityMinor In Engineering
Frequently Asked Questions about Joseph Antonucci
What company does Joseph Antonucci work for?
Joseph Antonucci works for Coach
What is Joseph Antonucci's role at the current company?
Joseph Antonucci's current role is Senior Director, Global Media Strategy and Planning.
What is Joseph Antonucci's email address?
Joseph Antonucci's email address is jo****@****dia.com
What is Joseph Antonucci's direct phone number?
Joseph Antonucci's direct phone number is +4420744*****
What schools did Joseph Antonucci attend?
Joseph Antonucci attended Lehigh University.
What skills is Joseph Antonucci known for?
Joseph Antonucci has skills like Media Planning, Marketing Strategy, Mediatools, Microsoft Excel, Account Management, Strategic Planning, Kantar, National Video Activation, Powerpoint, Mbox, Prisma, Microsoft Office.
Who are Joseph Antonucci's colleagues?
Joseph Antonucci's colleagues are Evelyn Murillo, Sea Girt Coach, Lola R, Scott Corrado, Dedy Bro, Lesley Witt, Jhanvi Patel.
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