Joseph Pastora Email & Phone Number

Costa Rica

As Coordinator of the New Customer Acquisition Strategy through digital channels, my main focus has been to ensure the company's growth goals are met. I do this through the development and implementation of effective strategies on various paid digital channels.In addition, I am responsible for monitoring and supervising media and digital creativity agencies, ensuring that established goals are met and maintaining a close relationship with them. Furthermore, I manage relationships with different representations of the major digital media outlets the brand works with, collaborating in the planning and execution of successful advertising campaigns.

Costa Rica

As a professor, I was responsible for teaching the “Digital and Emerging Media” and “Analytics and Measurement” courses within the Digital Marketing specialization program at the university. My main objective was to provide students with a solid understanding of current trends and best practices in the field of digital media.Additionally, I played a key role in creating and designing the curriculum for the Digital Media course in the Digital Communication Bachelor's program. I worked collaboratively with the faculty to develop a comprehensive curriculum that addressed relevant concepts and practical skills needed for success in the digital age.During my classes, I utilized innovative pedagogical approaches and updated materials to provide students with an enriching educational experience. I encouraged active participation, critical thinking, and practical application of acquired knowledge. Moreover, I maintained a collaborative learning environment, encouraging students to share ideas and perspectives.

Costa Rica

As the leader of the digital media department, I took on the responsibility of supervising and directing a diverse team that included planners, buyers, and reporting generators.One of my significant achievements was creating the structure and key processes for the department, from media buying to billing and system optimization controls. I implemented efficient informative methods that improved internal operations' effectiveness and ensured proper resource management.In addition, I coordinated the generation of multichannel digital strategies with respective planners for our diverse clients. We worked closely with them to understand their goals and needs and then developed custom strategies that maximized their presence and digital communication impact.A key aspect of my role was negotiating with the media for better conditions, commissions, and revenue increase processes for both the agency and our clients. I used my experience and negotiation skills to secure beneficial agreements that drove growth and profitability for the parties involved.

Costa Rica

As a leader in multichannel digital strategies, I have worked with a prestigious portfolio of clients, providing effective digital communication solutions and generating successful outcomes. During my experience, I have worked with renowned brands like Toyota, BAC San Jose, Monge, Tropical, Bridgestone, and the Universidad Hispanoamericana, among others.In my role, I was responsible for creating customized digital media strategies for each client, ensuring that I fully understood their business objectives and developing efficient tactics to achieve them. I worked closely with clients' marketing teams, providing strategic guidance and overseeing the implementation of agreed-upon strategies.Additionally, I developed and established processes for monitoring and optimizing performance to ensure optimal digital strategy results. Using tools and data analysis, I consistently monitored and evaluated campaign performance, making adjustments and improvements to maximize results.My experience also included managing relationships with providers of various digital channels such as Facebook, Google, Twitter, Spotify, and others. I ensured to establish strong and beneficial collaborations with these key partners, always seeking opportunities to optimize strategies and get the best results for our clients.

Costa Rica

ExperienceMy role involved working closely with clients to understand their marketing goals and develop effective paid media strategies. Leveraging my experience in media planning and buying, I worked on identifying the appropriate channels and optimizing strategies to maximize impact and achieve tangible results.In addition, I led the process of planning, buying, and optimizing paid media strategies, ensuring they aligned with established objectives and budget. I implemented tracking methodologies and data analysis to evaluate campaign performance and make real-time strategic adjustments.

Encargado del área de producción, diseño de materiales, toma de fotografías, grabación de eventos. Apoyo a las áreas de prensa y sensibilización, líder del proyecto web.

Brindar asistencia y asesorar en el ordenamiento del material audiovisual, además en el uso del equipo de producción y estrategias de Social Media y Web.

Bachillerato, Computer Software Engineering, Cursando

Licenciatura, Comunicación De Mercadeo

Bachiller, Publicidad

Strategic Planning Boot Camp, Strategic Planning

Efectos Especiales, After Effects

Edición Avanzada, Final Cut Studio