Previously Greyhound Lines, Inc. and now Flix North America. Flix acquired Greyhound in 2021. I work with both FlixBus and Greyhound brands.• Streamlined email template development process in Salesforce Marketing Cloud, reducing design time and increasing email campaign efficiency.• Within six months, email engagement increased through the implementation of dynamic content blocks in email templates.• Within three months, improved audience segmentation and reporting through… Show more Previously Greyhound Lines, Inc. and now Flix North America. Flix acquired Greyhound in 2021. I work with both FlixBus and Greyhound brands.• Streamlined email template development process in Salesforce Marketing Cloud, reducing design time and increasing email campaign efficiency.• Within six months, email engagement increased through the implementation of dynamic content blocks in email templates.• Within three months, improved audience segmentation and reporting through implementation of SQL-based query activities, resulting in increased customer engagement.• Streamlined customer communication by implementing triggered sends, automations, and journeys. Show less

• In six months, contributed to a rise in SMS click-through rates by optimizing timing and content, leading to a significant increase in website traffic and conversions.• Assisted the Digital team with various email marketing, SMS, and Loyalty app/push campaigns.

• Enhanced partner contractual review process resulted in a decrease in errors, increase in partner satisfaction, and improved overall partner retention and loyalty.• In six months, enhanced several pieces of content, leading to an increase in Partner Relationship Manager engagement and improved partner satisfaction.

• Boosted customer engagement with the successful execution of promotional, lifecycle, and transactional marketing programs for Capital One Home Loans.• Led day-to-day channel marketing activities, resulting in an increase in sales revenue and a strengthened brand presence.

• Ensured timely delivery of emails by closely coordinating with design and codingteams, leading to improved customer satisfaction and higher open rates.• Led the transition to the Salesforce Marketing Cloud to gain greater visibility,automation, and content segmentation.