John Baker Email & Phone Number

Peterborough, England, United Kingdom

Peterborough, United Kingdom

• Launch of an innovative multimedia news site for Peterborough, overseen by Archant/Google, reporting on news, business, sport, culture, human rights, and more - a minimum of 12 stories a day• Editing/writing/live reporting/podcasting/managing social media/video interviews• Overseen growth from zero to more than 500,000 page views per month in the space of a year; 28,000newsletter subscribers with open rate of around 30%; Establishing more than 25,000 followers acrosssocial… Show more • Launch of an innovative multimedia news site for Peterborough, overseen by Archant/Google, reporting on news, business, sport, culture, human rights, and more - a minimum of 12 stories a day• Editing/writing/live reporting/podcasting/managing social media/video interviews• Overseen growth from zero to more than 500,000 page views per month in the space of a year; 28,000newsletter subscribers with open rate of around 30%; Establishing more than 25,000 followers acrosssocial media channels• Commissioning freelancers and columnists; utilising and mentoring students for columns, features• Viral videos - including Facebook live videos of Primark reopening (40,000 views in first day) and Lidoreopening (16k); a piece on Nintendo hit 30,000 visits in a day• Investigative journalism (writing and editing): The discovery of Millfieldʼs ʻmissingʼ £7.5m; Regularstatistical analysis of Covid in Peterborough; Why Bourges Boulevard is always flooding; Anoverview of development in Peterborough• Posh Matters; Up to 1,500 views a week of a video/podcast on all things Posh• Weekly appearances on PCR Radio, regular appearances on BBC Radio Cambridgeshire,• Marketing/copywriting: Promoting the PM brand and linking up with local businesses and organisations,including University Centre Peterborough; founder member of Citizens UK Peterborough; launch event with more than 150 guests• Winner of the Innovation of the Year award 2020 in the Athene Awards• Mentoring, training and managing: One reporter left to take up a role on the Daily Star, another wasshortlisted in the British Journalism Awards for the ʻlocalʼ category; and the third has just been promoted toa new role within Archant. Show less

Peterborough, United Kingdom

Creating and managing innovative media marketing campaigns for the councilʼs products andservices, including Family Safeguarding, Peterborough City Market, the Perkins Great Eastern Run,the councilʼs homelessness strategy, Stand Up For Peterborough campaign• Providing ongoing measurement, checks and feedback on campaigns/projects; dealing with budgets fordesign, social media ads etc• Video creation/editing/interviews set-up; multiple videos with a reach of more than 10,000… Show more Creating and managing innovative media marketing campaigns for the councilʼs products andservices, including Family Safeguarding, Peterborough City Market, the Perkins Great Eastern Run,the councilʼs homelessness strategy, Stand Up For Peterborough campaign• Providing ongoing measurement, checks and feedback on campaigns/projects; dealing with budgets fordesign, social media ads etc• Video creation/editing/interviews set-up; multiple videos with a reach of more than 10,000 and 50-90shares; one video appealing for care workers gained more than 10,000 views• Commissioning designers/writers/videographers for projects• Filmed events, conferences, elections (video/Facebook Live). I trebled the number of likes for themarketʼs Facebook channels in less than a year and one homelessness post was shared 1400 timeswith a reach of 133,000• Maintaining strong productive, professional working relationships with councillors, staff and partners at alllevels, and external partners; ongoing work on Family Safeguarding, SEND, education and more• Research/Innovations: Including big screens showing videos from our marketing campaignsacross the city; a homelessness newsletter; festivals and arts events• Runner up in Athene Communications ʻCommunity Contribution of the Yearʼ for the market (2018); runnerup (2018) and winner (2017) of comms team of the year (Peterborough City Council)• Acting press officer/editor on election night and at numerous other events Show less

Market Deeping, Peterborough

*Writing blog pieces, guest posts, LinkedIn posts, on-page content, and features for clients including Mecca Bingo, Johnston Press, Energy Saving Trust, Jennings, Jobs Today, Morph Costumes, Tic Watches, Spalding Bulbs, Portugal Property, SuperCasino, NowTel, and Vernons.*Writing buyers guides for eBay on various subjects *Editing and checking freelance copy for all of the above*Brainstorming ideas for all of the above, plus social media content *Compering a Q and A at the… Show more *Writing blog pieces, guest posts, LinkedIn posts, on-page content, and features for clients including Mecca Bingo, Johnston Press, Energy Saving Trust, Jennings, Jobs Today, Morph Costumes, Tic Watches, Spalding Bulbs, Portugal Property, SuperCasino, NowTel, and Vernons.*Writing buyers guides for eBay on various subjects *Editing and checking freelance copy for all of the above*Brainstorming ideas for all of the above, plus social media content *Compering a Q and A at the second Zazzle Live Show less

Peterborough

*Creating/researching/writing features; nostalgia; ad features; Online: videos, slideshows, and updating of social media when required*Editing, copy checking, subbing, commissioning columns and features from freelancers.*Numerous front pages, including an investigation into metal thefts, christmas burglaries, sniffer dogs, and a dad-of-the-year with a unique terminal condition.*Awards and promotions; organising events and ceremonies with the promotions team including… Show more *Creating/researching/writing features; nostalgia; ad features; Online: videos, slideshows, and updating of social media when required*Editing, copy checking, subbing, commissioning columns and features from freelancers.*Numerous front pages, including an investigation into metal thefts, christmas burglaries, sniffer dogs, and a dad-of-the-year with a unique terminal condition.*Awards and promotions; organising events and ceremonies with the promotions team including Pride in Peterborough, Green Awards and Education awards - scriptwriting, contacting nominees, research, liaison with sponsors*Successful campaign to raise £100,000 for new oncology equipment for Peterborough City Hospital,*Investigations including a critical analysis of council meetings, reports into whether the council provides value for money, HMO residences, CCTV traffic enforcement, flytipping; Freedom of Information act pieces investigating animal thefts, motorists driving despite having 12 points or more on their licence, the most likely car to be stolen in the city; Human interest stories: People with rare illnesses, interesting lives and acts of human endeavour. First person features: a humorous taste test at Peterborough Beer Festival, the first night at PCH Accident and Emergency department, police match-day policing, a parachute jump and giving blood, a night in Peterborough’s prison cells, and completing the Great Eastern Run half marathon*Editing weekly entertainment guide in paper; gigs, theatre, restaurant reviews, travel, books etc. Daily updates on website, interviews. Show less

Peterborough, United Kingdom

Spalding

Progressed from no experience to fully-qualified senior journalist. Usual activities included court, inquests, council meetings, updating website, and running entertainment section.

Sutton Bridge

A day care centre for people with learning difficulties and mental health problems, as well as pupils who hadbeen excluded from mainstream education.The job entailed meetings with social workers/guardians, devisingactivities and education (including examinations), organising day trips, and helping clients with their lives.I also worked part time at Woolworths for 6 years

Lincoln/Louth

I spent a year working voluntarily for BBC Radio Lincolnshire, creating packages for their news station and a Friday night youth show known as The Mix. this involved researching/creating/editing. Pieces included interviews with John Inverdale, pieces on the church, Valentine’s day chat up lines, number ones, obesity, space travel, live interviews, and much more.

Bachelor Of Science - Bs, Psychology

Education record

Education record