Driving Yugo's global eCommerce proposition selling student accommodation in the US, UK, UAE, Spain, Germany, and Australia. Leading and delivering online sales and performance, while setting the eCommerce strategy and digital project delivery and development roadmap to scale the Yugo online brand proposition globally.Achievements:> 36% increase in online bookings globally (2023 vs. 2022). > 186% improvement in conversion-rate year-on-year. > Reduced content workload by over 60%; streamlining back-office infrastructure, workflows and digital tools.> Delivered re-platform for legacy brands and global brand launch of Yugo.com, on-time, on budget and in scope. > Technical, Operational and Marketing integration of acquired USA business incorporating legacy bookings engine, APIs, reporting and analytics into global eCommerce enterprise infrastructure.

Defined and executed the overall strategy for the eCommerce platform and product roadmap to optimise customer experience and KPIs; driving change and ensuring our strategy and roadmap were aligned and executed effectively. Working cross functionally with senior stakeholders and reporting to the c-level team to define, align, manage, and deliver against the global strategy. eCommerce product owner responsible for product roadmap and programme management within the eCommerce group.Achievements:> Delivery of re-platform from Salesforce to Shopify+ in 90-days for 9 x global sites.> Development and Delivery of product roadmap and post re-platform projects, including business casing, costings, and due diligence to define a product roadmap focused on strategic alignment, revenue goals, KPI maximisation, innovation, and the customer experience. ·

Owned strategic planning, P&L/budget, sales performance, acquisition, performance marketing, retention, and operational leadership of the EMEIA eCommerce proposition for DTC and ePartners.Achievements:> Delivered triple digit growth within legacy businesses of UK and Germany in 2018.> Defined and executed structural, process, team, and partnership changes, within region, to support aggressive growth plans and build for success.> Delivery of companywide re-structuring, re-platforming, technical and cultural shift to deliver the new Crabtree & Evelyn vision to market. · > Identified and on-boarded new performance marketing partners to better align to the strategic vision.> Delivery and execution of robust bottom-up planning (performance marketing, trading, team structure & training) to deliver against aggressive growth targets.> On-boarding ePartner managed relationship and team to support both owned eCommerce and Amazon/ePartner channels. Delivered operational blueprint for ePartnerships.

Leadership of the European eCommerce platform, operations, customer service, web production and trading teams to execute the overall strategy for Europe. Defining role in budgeting, forecasting, trading, long range and KPI plans.Achievements:> Scoped, defined, and launched the Kate Spade New York European eCommerce proposition. Delivering, partnerships, technologies, business processes and building a team from a standing start to scale.> Delivered +55% like-for-like revenue growth for UK and +182% for Europe in 2016.> Optimised for 20% fixed cost savings in 2015/16 through streamlining fulfilment and customer care propositions.

Accountable for the European eCommerce proposition and delivery of the eCommerce strategy for Europe. Responsible for Financial budgeting, P&L ownership, planning and forecast, management of marketing channels and promotional activity (including search marketing, affiliates, display, retargeting, email, and mailing list), reporting and analytics, site refreshes, customer services and merchandising.Achievements:> Launched and scaled Timberland’s European eCommerce capability from inception to expansion and growth. > Delivered 41% Compound Annual Revenue Growth Rate 2008-2011, profitably.> Achieved record Operating Contribution in 2010 for the UK eCommerce store.