- Create persuasive signs, displays, and visual merchandising tools as part of the Art Team.- Provide customers with a positive front-end experience by building rapport, running the register, bagging, and fielding questions or concerns.- Continuously expand product knowledge across all departments by assisting customers, processing and stocking deliveries, and managing the needs of the store’s sections.

- Assured consistency of marketing collateral, website framework, and trade show materials leading to a company-wide rebrand.- Developed a working catalog of trade show materials to keep inventory, prepare for upcoming events, and assess the need for rebranding.

- Served as an ambassador for Ithaca College by communicating the college’s mission and purpose to alumni and parents.- Exemplified leadership in relationship building with potential donors resulting in one-time or recurring gifts.

- Modified intranet structure to improve document management within the marketing department.- Analyzed social media metrics to assess audience engagement and company growth, culminating in monthly social media performance reports.- Utilized competitive research and performance metrics to enhance owned media strategy across social media and the OSG Blog through scheduled posting, cross-channel promotion, and industry-specific content marketing.- Researched, wrote, and revised… Show more - Modified intranet structure to improve document management within the marketing department.- Analyzed social media metrics to assess audience engagement and company growth, culminating in monthly social media performance reports.- Utilized competitive research and performance metrics to enhance owned media strategy across social media and the OSG Blog through scheduled posting, cross-channel promotion, and industry-specific content marketing.- Researched, wrote, and revised content for company newsletters, case studies, sales collateral, and trade journal articles. Show less