• Content strategy, digital media, copywriting and campaign development for global in vitro diagnostics leader• Define thought leadership strategy; work with business units and PR on media briefings, releases and stories• Employee and executive communications lead for change management initiative with McKinsey & Company• Content workstream lead for IA, development, regionalization and translation of 29 global websites• Establish educational content hub, newsletter and promotions to support full-funnel marketing approach• Conceptualize, design and field original study on burnout and staffing shortages in healthcare

• Series A startup responsible for GTM strategy, brand, campaigns, content, website, social, and demand gen for new employee benefits product• Drive utilization and lifecycle marketing for consumer and B2B audiences; establish benchmarks for ROI• Own SEO strategy; +50% QoQ pageviews, move from unranked to page one SERPs for high value keywords• Published six articles in Forbes, leverage backlinks for SEO and social engagement; ~150% increase in follows• Manage external agencies, PR, email/outbound, A/B testing, sales enablement and training, and partner marketing• Lead implementation of new distribution partnership with Guardian Life, launch materials to sales enablement

• Lead inbound demand gen and content marketing team for animal health saas and ecommerce leader (NA, APAC and EMEA); campaign strategy, copy/creative, select and manage agencies, test and optimize results• Establish new channels across paid social and search, publisher and owned generating thousands of downloads and hundreds of leads monthly, converting over $3.5 annual revenue; 75% ROI on marketing spend• Define content and channel strategy top to bottom of funnel; develop integrated campaigns including ebooks, web, social media, video, SEO, ads and landing pages, email nurtures, and sponsored content/CPL programs• Lead content creation, copywriting, content marketing and campaign strategy; directly manage social platforms, posting 4-5x weekly across Facebook, Linkedin and Twitter• Promoted twice in two years to lead demand generation reporting to SVP of commercial; manage team of four supporting all products, services and technology under the NA commercial organization (~$2mm budget)

• Drive transformation of 175-year-old, Fortune 250 insurer from field-based marketing to digital-first inbound demand generation; first content marketing leadership hire • Manage six direct reports in digital strategy, copy and motion design; responsible for full funnel content marketing strategy, brand and demand generation for Unum and Colonial Life• Launch company’s first integrated content marketing and lead generation efforts, creating strategies and campaigns, partnering with agency, ops and sales enablement teams• Lead engagement with Robert Rose (CMI) to establish content governance and SOPs; define best practices for all content and inbound lead gen activities, KPI tracking and reporting, email nurtures, and chatbot playbooks• Support investor and executive communications including overseeing quarterly and annual CEO video release and internal communications and distribution

• Saas startup acquired in 2017 for $125MM; player/coach leading team of four responsible for B2B marketing, PR, content, design and demand generation (92% of all closed/won deals started with content as first touch)• Own campaign and content strategy, copywriting and design for lead gen, social, events and webinars, website and landing pages, customer stories and case studies, emails, and sales and partner enablement• Manage thought leadership, surveys, bylines, PR agency and CEO comms with extensive trade and consumer coverage (WSJ, NPR, TechCrunch, VentureBeat, CNBC, CBS, Fortune, BuzzFeed, etc.); priceless SEO backlinks • Establish content, demand generation and data sharing partnerships with Lyft, Uber, Airbnb and other tech startups in the business travel sector• Hands-on in Pardot and Salesforce daily segmenting lists, building and sending emails and newsletters, and setting up automated nurtures and drips to drive sales demos and conversions

• Develop campaigns and creative marketing for global animal health diagnostics leader• Collaborate with senior execs, officers and CEO on key initiatives and launches; lead PR writer • Creative lead for 1st integrated brand campaign for professionals/veterinarians and consumer/pet owners• Create consumer pet health website driving over 10k monthly visitors (dogsandticks.com)• Received internal “2x” award in recognition of outstanding achievement seven times in six years

Digital ad agency: led campaigns and projects for clients including Hannaford Supermarkets, Schneider National and Uvex/Bacou-Dalloz

Nonprofit in-house agency: campaign strategy, creative team lead and speechwriter for $50MM fundraising and community impact organization

Top five global creative agency: brand and campaign strategy for Hartford Financial Services Group; managed national integrated broadcast campaign ($15MM budget), NCAA Final Four and U.S. Paralympics sponsorships

Leading independent full-service agency: global AOR for State Street Corporation, project work for Houghton Mifflin, Invesco Funds and PBS FRONTLINE

Internship with what was then Boston's hottest creative shop. I worked mostly on the Converse Chuck Taylor and basketball accounts, and Mass Department of Public Health (Truth Initiative)