Josh Casey Email & Phone Number

United States

Portland, ME, US

• Content strategy, digital media, copywriting and campaign development for global in vitro diagnostics leader
• Define thought leadership strategy; work with business units and PR on media briefings, releases and stories
• Employee and executive communications lead for change management initiative with McKinsey & Company
• Content workstream lead for IA, development, regionalization and translation of 29 global websites
• Establish educational content hub, newsletter and promotions to support full-funnel marketing approach
• Conceptualize, design and field original study on burnout and staffing shortages in healthcare

New York, New York, US

• Series A startup responsible for GTM strategy, brand, campaigns, content, website, social, and demand gen for new employee benefits product
• Drive utilization and lifecycle marketing for consumer and B2B audiences; establish benchmarks for ROI
• Own SEO strategy; +50% QoQ pageviews, move from unranked to page one SERPs for high value keywords
• Published six articles in Forbes, leverage backlinks for SEO and social engagement; ~150% increase in follows
• Manage external agencies, PR, email/outbound, A/B testing, sales enablement and training, and partner marketing
• Lead implementation of new distribution partnership with Guardian Life, launch materials to sales enablement

Portland, Maine, US

• Lead inbound demand gen and content marketing team for animal health saas and ecommerce leader (NA, APAC and EMEA); campaign strategy, copy/creative, select and manage agencies, test and optimize results
• Establish new channels across paid social and search, publisher and owned generating thousands of downloads and hundreds of leads monthly, converting over $3.5 annual revenue; 75% ROI on marketing spend
• Define content and channel strategy top to bottom of funnel; develop integrated campaigns including ebooks, web, social media, video, SEO, ads and landing pages, email nurtures, and sponsored content/CPL programs
• Lead content creation, copywriting, content marketing and campaign strategy; directly manage social platforms, posting 4-5x weekly across Facebook, Linkedin and Twitter
• Promoted twice in two years to lead demand generation reporting to SVP of commercial; manage team of four supporting all products, services and technology under the NA commercial organization (~$2mm budget)

Chattanooga, TN, US

• Drive transformation of 175-year-old, Fortune 250 insurer from field-based marketing to digital-first inbound demand generation; first content marketing leadership hire
• Manage six direct reports in digital strategy, copy and motion design; responsible for full funnel content marketing strategy, brand and demand generation for Unum and Colonial Life
• Launch company’s first integrated content marketing and lead generation efforts, creating strategies and campaigns, partnering with agency, ops and sales enablement teams
• Lead engagement with Robert Rose (CMI) to establish content governance and SOPs; define best practices for all content and inbound lead gen activities, KPI tracking and reporting, email nurtures, and chatbot playbooks
• Support investor and executive communications including overseeing quarterly and annual CEO video release and internal communications and distribution

Portland, Maine, US

• Saas startup acquired in 2017 for $125MM; player/coach leading team of four responsible for B2B marketing, PR, content, design and demand generation (92% of all closed/won deals started with content as first touch)
• Own campaign and content strategy, copywriting and design for lead gen, social, events and webinars, website and landing pages, customer stories and case studies, emails, and sales and partner enablement
• Manage thought leadership, surveys, bylines, PR agency and CEO comms with extensive trade and consumer coverage (WSJ, NPR, TechCrunch, VentureBeat, CNBC, CBS, Fortune, BuzzFeed, etc.); priceless SEO backlinks
• Establish content, demand generation and data sharing partnerships with Lyft, Uber, Airbnb and other tech startups in the business travel sector
• Hands-on in Pardot and Salesforce daily segmenting lists, building and sending emails and newsletters, and setting up automated nurtures and drips to drive sales demos and conversions

Westbrook, Maine, US

• Develop campaigns and creative marketing for global animal health diagnostics leader
• Collaborate with senior execs, officers and CEO on key initiatives and launches; lead PR writer
• Creative lead for 1st integrated brand campaign for professionals/veterinarians and consumer/pet owners
• Create consumer pet health website driving over 10k monthly visitors (dogsandticks.com)
• Received internal “2x” award in recognition of outstanding achievement seven times in six years

Portland, Maine, US

Digital ad agency: led campaigns and projects for clients including Hannaford Supermarkets, Schneider National and Uvex/Bacou-Dalloz

Boston, Massachusetts, US

Nonprofit in-house agency: campaign strategy, creative team lead and speechwriter for $50MM fundraising and community impact organization

Boston, MA, US

Top five global creative agency: brand and campaign strategy for Hartford Financial Services Group; managed national integrated broadcast campaign ($15MM budget), NCAA Final Four and U.S. Paralympics sponsorships

Boston, MA, US

Leading independent full-service agency: global AOR for State Street Corporation, project work for Houghton Mifflin, Invesco Funds and PBS FRONTLINE

Internship with what was then Boston's hottest creative shop. I worked mostly on the Converse Chuck Taylor and basketball accounts, and Mass Department of Public Health (Truth Initiative)

Bachelor Of Arts (B.A.), English/Creative Writing

International Exchange Program, Edinburgh, Scotland

Digital Media Strategy

Leadership Communications

Education record