Juan Pablo Camargo Villaseñor Email and Phone Number

Campbell's, Kellanova, Samsung Global, Rite Aid, ACH Food and new business.

•Responsible for the strategic planning department of the agency.•Recruited specifically to create a new strategy team for the Leo Burnett-Olabuenaga Chemistry merger which played a key role in returning Leo Burnett to being one of the top agencies in the country.•Responsible for rebuilding strategies for the most iconic brands in Mexico like Corona, Bodega Aurrera and Ariel, amongst others.

•Responsible for the strategic planning department of the agency.•Generation and supervision of communication and business strategies for all of the agency’s clients.•Responsible for leading new business pitches.•Consolidation of the Social Media Lab, a specialized unit focused on generating insights through quantitative and qualitative analysis from social media conversations and turning them into the primary output for building communication and business strategies.

•Responsible for facilitating the generation of creative solutions through the application of consumer/market knowledge. •Responsible for monitoring cultural, social and digital/new media trends for delivering key strategic insights to clients.•Advisor for clients regarding market research needs and consumer knowledge management.•Development of communication strategies of clients.

•Recruited specifically for creating the Customer Service and Insights Manager position.•Research and integration of consumer insights, with the objective of developing customer relations strategies to ensure new and existing customer loyalty and brand confidence.•Responsible for identifying current customer trends and delivering key strategic insights to diverse stakeholders for the development of customer oriented practices.•Delivered operational insights to promoters and venue managers aimed to improve the overall experience of assisting to an event.•Reported directly and on a continuous basis to the General Manager of Ticketmaster México.•Generation of internal capabilities to obtain, analyze and share consumer insights. •Participated in the business development team of “BUM”. A ticket outlet based in subway and train stations targeted to a low income population. “BUM” achieved sales of 8 million pesos of otherwise unsold tickets in its first 10 months.

•Responsible for the Research Design and Analysis department. •Design, coordination and analysis of qualitative and quantitative studies for local and multinational enterprises such as Ticketmaster, MasterCard, Bimbo, Montepío Luz Saviñón and the Business Software Alliance.•Generated and presented insights and business recommendations to key decision makers for diverse industries, including financial services, entertainment, consumer products and governmental institutions.

I was responsible of coordinating every aspect of all research projects under my lead, which included: Contact the client in order to understand their market research needs, design of research project, fieldwork coordination, focus groups and in-depth interviews moderation, analysis of results, executive reports and presentation of results.

One album record deal. Recording sessions took place in Mexico City and Memphis Tennessee with Grammy Award-winning producer Jim Gaines. Touring and media promotion. More than 100 performances in the period cited.