João Candeias Email & Phone Number

Barcelona Area, Spain

I’m responsible for developing, implementing and managing digital campaigns that promote the company, product or service. My objective is to enhance the brand awareness of Volkswagen within the digital space as well as driving website traffic and acquiring leads/customers. Working directly with Marketing & Advertising team my role in Volkswagen Spain is to define the digital presence across all social media platforms and campaign strategy. Understand all of the digital touch points that a consumer interacts with the brand to plan an effective online marketing campaigns and build brand image.My profile collaborates with all marketing, product, events, business, dealers and customer care inside of the company. I’m also in charge of managing the Advertising and Media agencies for all content and marketing activities, organic and paid media. I’m a customer relationship manager, an amplifier of content strategy across the digital market place, surrounding the consumer with 360-degree brand image. Working closely with Facebook, Google and Twitter for creative and out-of-the-box thinking content delivery. Reaching specific market targets by using different digital mediums.

Barcelona Area, Spain

Creative Social Media in DELFU: Brother del FuturoCoordinated by Pablo Guirado (DDB Barcelona ) Social Media Strategy in SISTER: Creative PlanningCoordinated by Gem Romero (LOLA MullenLowe)

Barcelona

Master in Digital Brand Management and Social Media Marketing.Brand Communication & Social Media Crisis Management.Coordinated by Josep Maria Bigay.

Barcelona

Master in Brand Strategy and Creative Brand Management.Module 4. Communication strategy.Coordinated by Gem Romero.

Barce

The Finance sector is a huge player in digital communication. CaixaBank is the biggest group in Spain but the competition is heavy, specially in digital. My role is to develop the digital strategy to engage and grow our brand presence in internet.- Responsible for the E2E Content strategy: planning, design, implementation, monitoring and analysis for Branding and Product campaigns - Agency Management: Search (Google Performance campaigns and SEO optimization) and Social (Creative Content creation and paid media campaigns)- Managing all the external Social Digital partners (Facebook, Twitter, LinkedIn and YouTube)- Digital Reports and KPIs responsibility- Create reports to present the results to the Board Committee with key learnings and strategy. - Brief and approve campaign assets with creative agency- Manage Digital Budget in Paid Media with media partners

Barcelona

SEAT started with a new agency in 2017: C14torce from DDB Worldwide GroupI was hired to be responsable of Digital Content Strategy and continue my work with SEAT. The main objective is to create a strong Global Digital Brand across all markets. More than ever SEAT wants to deliver across the entire consumer journey, get closer to the end consumer, develop strong direct relationships and, ultimately, drive sales. My role as strategist is to ensure that we create relevant content to excite and inspire users. To achieve this goal, I must select the rights channels to start the conversation with the right consumer in a digital ecosystem that is constantly changing. So, my main tasks are:1. understand the key consumer journey2. engage with the right channels & touchpoints3. become master of content (optimization & performance)4. deliver consistently across all channels & platforms5. plan, implement, listen, talk and analyse to improve

Barcelona Area, Spain

In 2014, the IPG Spanish agency wins the SEAT Global Pitch. LOLA opened a new office in Barcelona dedicated to this client with a team with more than 100 workers. During the next 3 years LOLA was totallydedicated to help the SEAT Marketing department to increase the share of voice of the Spanish VW groupbrand. A new positioning between technology and emotions was the strategic objective, and the digitalcommunication was the main actor. My role was to build the Global content strategy in Owned, Earned andPaid Media. I was working and managing projects with teams of 5 digital profiles. Working close with theplanning, creatives, data analytics and production teams, my job was to ensure that digital content could push the global ATL campaign, on the right channel and to the right audience. My dedication and results during the first years were rewarded with professional advancement and I was selected to the IPG Mullen Lowe academy in New York. An intensive week working and learning with the best digital profiles from all IPG worldwide network.

Barcelona Area, Spain

Community and Content management, Digital campaigns from planning to implementation. Top Ranked by Best Master Ranking, among top masters in communications in Europe. Coordinated by Gemma Vallet.

Barcelona Area, Spain

In 2012 Nike implemented a new global strategy, with a Global message. To achieve this goal all countriesshould be aligned and synchronized. I’ve joined this project managing the Iberian market for Nike Footballand Nike Running. For two years, working closely with the Global team in Portland, we’ve achieved acommunities’ growth of 400% due to the new content. It was a great project focused in content strategy from pre- to post-purchase, a great exercise of performance and optimization using ambassadors, influencers, key users and enthusiastic community management to drive loyalty and brand advocacy. DoubleYou, is an integral agency with a strong digital culture. For Nike, we’ve also created local content and ON-OFF activations, working with the creative team and the account team my role was to manager the Digital platforms, social and web. I’ve worked with Sprinklr and Opal for Social listening, also with CQ5, the CMS tool manage the website content. Overall, it was an amazing experience to build a coherent brand narrative across all digital channels and engaging in different touch points.

Barcelona, Spain

The Marketing department mission was focused in the client's needs. Working with the Digital team ourobjective was to create online content to support the Brand Strategic Plan. The goal was to turn social media platforms into communities, treat users and people as one, build relationships and increase engagement in a creative and innovative way. From Awareness to Advocacy.

Master In Online Marketing & Digital Advertising, Master Degree

Activities and Societies:The Master in Digital Marketing off ESIC gave me practical training to understand the digital ecosystem.

Licentiate Degree, Marketing & Communication, Superior

IADE is a laboratory of creativity, talent and leadership recognised by society as a whole. It has encouraged students to put their own.