Supporting multiple clients from the Sport / retail / luxury / pharmaceutical / hospitality / recruitment industries on:- Digital marketing (Branding & Performance)- E-Commerce- Social Media- Digital teams assessment, training & coaching- Digital talents recruitment

Reporting to the CEO I was leading a team of 38 digital experts In charge of all the MSC Cruises E-Commerce/digital marketing activities worldwide, including:- E-Commerce and Online Direct Sales- Digital advertising and overall traffic aquisition (SEM/SEO/Display/Native)- Lead Generation for DtC activities- Social Media- Content and UX strategy globally- Online Brand Management

Reporting to the CEO, I was also part of the executive committee of the group.I led a team of 25 persons spread in 3 countries (CH, FR and BE) responsible for :- E-Commerce strategy, E-Commerce solution, UX/UI improvements.- SEA and Paid advertising, SEO- Affiliates management, Mediabuy (Display, RTB, Facebook advertising)- Analytics and TrackingAnnual turnover of the agency exceeded 30 million euros.

I was in charge of the E-commerce and Marketing units (Team of 5 people dedicated to web design, emailing management, web marketing and product description). My main attributions were:- E-Commerce- Digital Marketing, Traffic and acquisition- Management and optimisation of the marketing budget- Project Management (Magento implementation

I was managing a team of six people focusing on specific categories of affiliates and technical aspects. I was also handling directly the “top-affiliates”. - Research and Prospection of new affiliates- Definition of new acquisition channels for B2C/B2B clients- Negotiation with top-affiliates, in regard to commission, campaigns- Advising clients on their strategy: CPA, CPC, CPM, CPL, CPI, mixed models- Definition of new qualification and validation processes for affiliates.- Management and improvement of our internal database.- Team targets and incentives management

MonNuage.fr is a Meta Search Engine that search all flights, hotels, car rentals within all the travel websites in France and Spain. The partnership started with the sites www.monnuage.fr, www.minube.com and www.shoomo.com.- Establishing partnership with travel sites/agencies (Opodo, Lastminute, Expedia, Booking, Splendia, etc…)- Management of the relationship with the marketing platforms in France and Spain.- Definition and development of the sales strategy.- Client advertising campaign on the website - Recruitment and training of the new employees.- Daily management of the company (legal, treasury, etc…)- Definition of the website advertising strategy., SEM campaigns and SEOI sold my shares of the company in July 2008

My main activity was to develop online advertising strategies on global search engines in the European Market (Mainly in France, Italy, and Spain). I became one of the main Travel SEM specialists within the Italian market. I worked with companies such as Lastminute, Expedia, Volagratis, Hotels, etc…- Platforms management (Zanox, Tradedoubler, Effiliation, Affilinet, CJ) - Definition and development of the SEM strategy for clients in the following industries: Travel, Communication, Entertainment.- Definition of clients online acquisition strategy: CPA, CPC, CPM, CPL.- SEO consulting service for various clients in direct.- Adwords training for various partners and clients.