James Dempsey Email & Phone Number

Currently manage Weller and Eagle Rare bourbon brands. Lead luxury product innovation spanning product concept, packaging design, and launch strategy. Develop global growth and execution plan for key markets in Europe and Asia. Responsible for executing global brand strategy (Weller, Eagle Rare, BTD Bourbon Cream, and others).

Lead innovation packaging development for premium bourbon portfolio (Weller, Eagle Rare, E.H. Taylor, Stagg, and several others). Managed agency partner on creation of brand assets, development and implementation of social media strategy, and implementation of marketing initiatives. Assisted Brand Manager on development and implementation of brand.

Bowling Green Area, KY

• Manage Target & Kmart accounts. Responsible for ensuring accounts stay within approve promotional budget spend, collaborating with Sales team to analyze effectiveness of promotional activity, and making planogram.
• Manage new product set up process. Lead cross functional team through the process by ensuring all styles have required information input into style packet and is posted prior to production deadlines
• Aid in LRP & Business plan development & execution, with an emphasis on innovative product development and expanding distribution channels
• Collaborate with Creative team on development of all creative materials including packaging and digital collateral, ensuring creative development aligns with brand strategy and positioning
• Manage slow moving inventory by executing strategies to deplete excess inventory while mitigating profitability impact
• Monitor market share, sales data, and other key performance metrics. Identify cause of low performing products and develop/execute action plan to improve performance

United States

• Worked with marketing team to develop and implement social media strategies, as well as monitored all Delphi Center social media platforms
• Helped develop brand voice on Facebook
• Created monthly email campaigns directed to students and clients
• Conducted analysis of marketing initiatives using Facebook Insights and Google Analytics
• Increased Facebook likes by 54%
• Managed online photo contest for photography students