Josh Dunn Email and Phone Number

• Focused on downstream marketing efforts for the launches of 5 ventilator software features and 2 airway management/monitoring devices; supported go-to-market strategy and execution• Developed marketing collateral, incorporating clinical data into messaging and product claims; managed the Legal, Regulatory, and Clinical approval process and content updates for 170+ pieces of marketing collateral, training materials, and customer communications• Conducted VOC research with partnering hospitals prior to launches to fine-tune value propositions and messaging strategy and to ensure products and training met customer needs• Created product-, company-, and market-level competitive analyses to inform product positioning, upstream decisions, and lifecycle management strategies• Engaged in global ventilation customer segmentation research and created quantitative/qualitative data analysis reports• Supported Upstream Marketing and R&D project assessment with competitive research to define new feature requirements and determine feasibility and value to portfolio• Overcame ongoing challenges presented to the Global Product Management team during unprecedented ventilator demand, five-fold increase in production, and emergency product allocation in response to COVID-19 pandemic; completed urgent projects for USAID, WHO, ECRI, and for internal product enhancement and EOL decisions — forging cross-functional alignment within tight deadlines• Core team member for product development and emergency use launch of remote ventilator control and monitoring; conducted VOC research with limited market evaluation hospitals to enable launch of feature, allowing clinicians to minimize COVID-19 exposure and reduce PPE consumption • Marketing representative on cross-functional EU-MDR core team; created comprehensive, substantiated marketing claims matrix; core member on change development projects for CE Mark transfers, product updates, and BOM changes due to supply chain issues

• Worked closely with Global Product Management, Product Marketing, and cross-functional partnerswithin the Respiratory Interventions business unit• Acted as a key Global Upstream Marketing team member on organic and inorganic product development projects, defining product requirements and value propositions, developing the products, supporting verification and validation testing, defining pricing/positioning strategy, and meeting all deliverable timelines within budget constraints• Managed creation of global business and marketing plan for ventilator platform• Coordinated voice of customer/clinician research for airway management device, informing productdevelopment decisions and overall design and UI• Created competitive product comparison matrices for the premium, performance, value, and neonatal ventilator segments, as well as the high-flow oxygen therapy, high-frequency ventilation, and automatic cuff pressure manager markets• Helped develop, design, and review marketing collateral, clinical summaries, sales education tools, and customer presentations during Puritan Bennett™ 980 ventilator re-launch and software option launches• Created comprehensive global ventilation accessories catalogs for the PB980, PB840, e360, and HT70+ ventilators’ accessories and enhancement options• Responsible for field corrective action progress reporting to leadership team and coordinating global data collection and analysis

• Worked alongside the Director of Global Marketing and Global Product Managers in the Respiratory & Monitoring Solutions group, supporting the development, coordination, and execution of strategic marketing projects• Reviewed and assessed new acquisition opportunities by engaging in market research, strategy development, and business case formation• Created competitive analyses and matrices of competing products and emerging technologies• Designed key spreadsheets for new product marketing analysis• Involved with refinement of the online marketing of respiratory and monitoring solutions

• Supported deployment of re-branding• Supported deployment of style guide across all communications media• Reviewed content as part of the Genoptix Material Approval Process team, ensuring brand consistency, editing, and making recommendations• Involved with collateral development and analysis of collateral utilization• Involved with innovation and refinement of website, using Google Analytics to guide my decisions• Engaged in market research and developed competitive analysis presentation of Internet marketing strategies and best practices within oncology diagnostics industry • Updated test search database to support implementation of new search platform, improving functionality for health care providers and BioPharma companies• Shadowed the Head of Marketing and the Marketing Communications Manager, attending meetings and interfacing with a multitude of departments and executives

• Managed clients’ social media outlets, engaging in content marketing based on industry best practices and positioning strategy• Provided social media optimization consultation services• Researched and authored best practice documents for new social media innovations—for internal and external use• Given access to SEO Inc. website and CMS to edit and improve existing content, write additional content, and provide creative/strategic input

• Handled specimen pick-up and distribution for entire medical center• Worked closely with lab technicians• Interfaced with physicians and nurses• Communicated within lab and between departments to increase diagnostic efficiency when urgent medical situations arose• Ensured necessary information accompanied all specimen samples and that protocol was followed• Delivered information and test results throughout medical center• Assisted in general lab functions

• Worked in medical records department and prenatal care department• Responsible for locating, filing, and assembling medical records for use by physicians and nurses• Managed front desk of prenatal care department in the occurrence of staff shortages, assisting patients and medical staff