With over 10 years of experience in product leadership and strategy, I am passionate about creating innovative solutions that address customer problems, market opportunities, and emerging trends. I have successfully launched and scaled multiple 0-1 SaaS and growth-focused products, including Audiate, a startup within TechSmith that achieved a 90+% retention rate and a 3x conversion rate within the first year.I have the unique ability to make technology approachable and communicate business value to stakeholders and executive leadership across the organization. As the Director of Product Management and Digital Customer Experience at BIGGBY COFFEE, I lead the digital transformation initiatives and orchestrate the launch of new solutions focused on customer acquisition, retention, and lifetime value. I lead cross-functional teams and analyze customer data to drive strategic decisions and product roadmaps. My goal is to deliver exceptional value to franchise customers and coffee enthusiasts and drive product-led growth for BIGGBY COFFEE.