João Costa Email & Phone Number

Lisbon, PT

EMEA And APAC

- Spearheaded the expansion of B2C e-commerce operations across Europe and Asia, identifying and capitalizing on new opportunities for business growth in diverse markets.Instrumental in transitioning established B2B entities to thriving direct-to-consumer models, overcoming complex logistical challenges to enhance market presence.- Developed and.

Europe

Lisbon Metropolitan Area

- Led the design and implementation of bespoke digital strategies, tailoring approaches to meet the unique requirements of diverse clients such as Dominós Pizza, Merrell Shoes, and New Era.- Played a pivotal role in the development of numerous websites, leveraging platforms like WordPress and Shopify, to enhance clients' online presence and e-commerce.

Lisbon, Portugal

- Led a comprehensive semester-long course on Social Media Marketing, equipping students with practical and theoretical knowledge essential for modern marketing environments.- Covered a wide range of topics including Social Media Management Integration in Marketing Plans, Internet of Things (IoT), Omnichannel strategies, Customer Experience and Journey.

The world’s first low-cost team wearable that can be used indoors to improve gameplay and performance. We aim to change the world of sports by bringing cutting-edge technology to grassroots sports and levelling the information and technology gap between pro-level and amateur players.- Pioneered the marketing strategy for TeamSportz.Pro, a startup.

Lisbon Area, Portugal

- Spearheaded the digital marketing division at Timwe Tech, a role central to multi-country operations encompassing teams from Indonesia to Latin America.- Managed a diverse portfolio of digital projects in a fast-paced, mobile-first environment, enhancing the company's digital presence across international markets.- Led the digital team in strategizing.

Lisbon Area, Portugal

- Orchestrated the overall commercial strategy for FNAC’s e-commerce platform, navigating complex challenges and ensuring seamless integration of various business units.- Led a multifaceted team, bridging the e-commerce department with digital marketing, user experience, and content management to align strategies and optimize online performance..

Lisbon / Amsterdam

- Led a pan-European team of category managers, driving the execution of cross-channel strategies to boost sales and profitability in a highly dynamic retail environment.- Strategically led pricing and promotional activities across both online and offline channels, significantly enhancing campaign effectiveness and market reach.- Managed vendor agreement.

Portugal

In this role I’ve further developed the skils adquired in my years as an category manager, by executing category plans within the local market to drive sales. Driving local buying efficiencies, rebates, O&A, cost pricing and managing local vendor relationships. Assortment management, promotional management. While managing the P&L to deliver the relevant.

Portugal

- Pioneered the e-commerce operations at Worten, playing a key role in the assortment selection and pricing policy definition for the online channel.- Developed and executed comprehensive digital marketing strategies, significantly enhancing the online visibility and performance of the brand.- Collaboratively managed and controlled promotional activities.

Lisbon Area, Portugal

Project manager and team leader for promotional stream. Process and strategy definition considering the new market approach and digital transformation.- Leader of the promotional strategy component of Worten's ambitious omnichannel development project, harmonizing the digital and physical retail dimensions.- Acted as a project manager and team leader.

Lisbon Area, Portugal

During the time in this position I developed deep analytic and negotiation skills. My daily routine was a blend of negotiation, KPI’s analysis and competition monitoring. The assortment management, pricing and margin as well as the P&L of the managed categories was under my eye every day. The promotional activity and all the related execution tasks were.

Lisbon Area, Portugal

As a stock manager, 90% of my responsibility was to accurately forecast the needs of the business, and properly adequate the stock quantity adjusted to every store potential. This role in the supply chain had a critical impact on operational potential maximization by insuring the just in time placement of the goods where and when they were needed.

Portugal

Ground sales techman.