João Costa Email & Phone Number

Lisbon, Pt

Emea And Apac

- Spearheaded the expansion of B2C e-commerce operations across Europe and Asia, identifying and capitalizing on new opportunities for business growth in diverse markets.Instrumental in transitioning established B2B entities to thriving direct-to-consumer models, overcoming complex logistical challenges to enhance market presence.- Developed and implemented comprehensive digital marketing strategies, significantly enhancing web presence and sales channel effectiveness.- Led cross-functional teams encompassing marketing, sales, and customer service to deliver superior online customer experiences and achieve sales objectives.- Oversaw the analysis of data and insights, utilizing them to inform strategic decision-making and optimize online sales channels.- Playing a key role in driving the long-term success of Haworth's e-commerce operations through innovative approaches and meticulous execution.

Europe

Lisbon Metropolitan Area

- Led the design and implementation of bespoke digital strategies, tailoring approaches to meet the unique requirements of diverse clients such as Dominós Pizza, Merrell Shoes, and New Era.- Played a pivotal role in the development of numerous websites, leveraging platforms like WordPress and Shopify, to enhance clients' online presence and e-commerce effectiveness.- Orchestrated comprehensive SEO strategies, ensuring optimized content impact and improved search engine rankings for clients.- Managed significant Google Ads accounts, responsible for overseeing ad spend and optimizing advertising campaigns to maximize ROI.- Collaborated closely with clients to develop acquisition strategies, content creation, and effective campaign implementation, resulting in measurable improvements in digital footprint and brand recognition.- Maintained a hands-on approach throughout the project lifecycle, from initial strategy formulation to execution and performance analysis.

Lisbon, Portugal

- Led a comprehensive semester-long course on Social Media Marketing, equipping students with practical and theoretical knowledge essential for modern marketing environments.- Covered a wide range of topics including Social Media Management Integration in Marketing Plans, Internet of Things (IoT), Omnichannel strategies, Customer Experience and Journey, Engagement, and Content Strategies.- Explored advanced concepts such as Paid, Owned, and Earned Media (POEM), Digital Marketing Channels, Conversion Funnels, and Buyer Persona identification.- Delved into the intricacies of various Social Media platforms including Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Snapchat, and WhatsApp, focusing on platform selection criteria, community management, and content strategies.- Taught analytical methods in Social Media, including Social Media Listening, Consumer Sentiment Analysis, Engagement Metrics, and Conversion of Engaged Fans to Loyal Customers.Highlighted optimization strategies for Return on Investment (ROI) using Pay per Click (PPC), Pay per View (PPV), and Pay per Action (PPA) models.- Addressed current opportunities and challenges in Social Media Marketing, discussing Omni-Social Presence, Emerging Content Trends, Crisis Management, Privacy Concerns, and the application of Artificial Intelligence in Social Media.- Emphasized the development of new skills for Marketing Managers in the evolving digital landscape.

The world’s first low-cost team wearable that can be used indoors to improve gameplay and performance. We aim to change the world of sports by bringing cutting-edge technology to grassroots sports and levelling the information and technology gap between pro-level and amateur players.- Pioneered the marketing strategy for TeamSportz.Pro, a startup specializing in innovative sports technology solutions, effectively bringing the brand to life in a competitive market.- Led the company’s branding and digital marketing efforts, significantly enhancing the brand's online presence and establishing a robust digital footprint.- Developed and executed multi-channel digital marketing campaigns, employing SEO, social media, content marketing, and email marketing to increase brand visibility and credibility.- Drove brand awareness and engagement by crafting compelling narratives around TeamSportz.Pro's unique value proposition as the provider of the world's first low-cost team wearable for indoor sports.- Managed and optimized the company's website and digital platforms, ensuring a consistent and impactful brand message across all touchpoints.- Leveraged analytics tools to monitor and analyze marketing performance, making data-driven decisions to refine strategies and maximize ROI.- Played a key role in positioning TeamSportz.Pro as a leader in grassroots sports technology, contributing to the brand’s growth and market penetration.

Lisbon Area, Portugal

- Spearheaded the digital marketing division at Timwe Tech, a role central to multi-country operations encompassing teams from Indonesia to Latin America.- Managed a diverse portfolio of digital projects in a fast-paced, mobile-first environment, enhancing the company's digital presence across international markets.- Led the digital team in strategizing and executing comprehensive media buying strategies across various platforms including Google, Facebook, and affiliate networks.- Oversaw the collection and analysis of campaign data to optimize marketing funnels, ensuring maximum efficiency and effectiveness of digital campaigns.- Played a key role in audience segmentation and targeting, devising tailored communication strategies to engage diverse customer segments.- Conducted extensive research using specialist media resources to stay ahead of market trends and inform campaign strategies.- Collaborated closely with the creative team, guiding the development of new campaigns and advertising assets aligned with strategic objectives.- Coordinated client and partner meetings, from initial briefings to the delivery of digital campaigns, ensuring alignment with client needs and business goals.

Lisbon Area, Portugal

- Orchestrated the overall commercial strategy for FNAC’s e-commerce platform, navigating complex challenges and ensuring seamless integration of various business units.- Led a multifaceted team, bridging the e-commerce department with digital marketing, user experience, and content management to align strategies and optimize online performance.- Coordinated and executed the online commercial and promotional calendar, ensuring maximum visibility and alignment with FNAC's digital communication plan, including newsletters and digital marketing initiatives.- Implemented and maintained a customer-centric approach, enhancing the user experience across all website levels, from the homepage to checkout processes.- Regularly monitored and managed key performance indicators (KPIs), including website traffic, conversion rates, average basket size, and overall revenue, to meet and surpass business goals.- Played a pivotal role in the successful implementation of conversion optimization strategies, resulting in improved online sales performance and customer engagement.

Lisbon / Amsterdam

- Led a pan-European team of category managers, driving the execution of cross-channel strategies to boost sales and profitability in a highly dynamic retail environment.- Strategically led pricing and promotional activities across both online and offline channels, significantly enhancing campaign effectiveness and market reach.- Managed vendor agreement negotiations and oversaw a substantial P&L of over €140M annually, achieving notable profitability and revenue growth.- Cultivated strong team and senior management skills in a matrix organizational structure, enabling effective communication and alignment with diverse business stakeholders.- As the primary manager for local category managers across ten different business units in Europe, gained an expansive understanding of various markets and their unique characteristics and demands.- Developed and executed comprehensive category plans, ensuring seamless integration and consistent performance improvement across all sales channels.

Portugal

In this role I’ve further developed the skils adquired in my years as an category manager, by executing category plans within the local market to drive sales. Driving local buying efficiencies, rebates, O&A, cost pricing and managing local vendor relationships. Assortment management, promotional management. While managing the P&L to deliver the relevant local financial targets for a range of categories.

Portugal

- Pioneered the e-commerce operations at Worten, playing a key role in the assortment selection and pricing policy definition for the online channel.- Developed and executed comprehensive digital marketing strategies, significantly enhancing the online visibility and performance of the brand.- Collaboratively managed and controlled promotional activities and exclusive campaigns in coordination with the offline category manager.- Contributed strategic insights and expertise to the development of Worten’s e-commerce platform, launched in 2013, focusing on user experience design and overall website navigation and taxonomy.- Oversaw the operational account management, ensuring seamless integration of e-commerce activities with broader business objectives.- Instrumental in setting up and launching the new e-commerce platform, establishing a solid foundation for Worten's online presence and growth.

Lisbon Area, Portugal

Project manager and team leader for promotional stream. Process and strategy definition considering the new market approach and digital transformation.- Leader of the promotional strategy component of Worten's ambitious omnichannel development project, harmonizing the digital and physical retail dimensions.- Acted as a project manager and team leader, focusing on process innovation and strategic planning to facilitate Worten's digital transformation.- Played a pivotal role in defining the long-term vision for Worten's e-commerce platform, contributing to its evolution into Portugal’s leading online marketplace.- Instrumental in integrating this vision with Worten’s extensive physical retail network of over 150 stores, ensuring a seamless customer experience across all channels.- Collaborated closely with project teams to devise strategies that enhance customer engagement, increase sales, and align with broader business goals.- Leveraged a deep understanding of digital marketing and e-commerce trends to guide the project's direction, ensuring Worten's competitive edge in a rapidly evolving retail landscape.

Lisbon Area, Portugal

During the time in this position I developed deep analytic and negotiation skills. My daily routine was a blend of negotiation, KPI’s analysis and competition monitoring. The assortment management, pricing and margin as well as the P&L of the managed categories was under my eye every day. The promotional activity and all the related execution tasks were under my management. This role gave me a very strong analytic skill, and developed my negotiation capacity with vendors of all dimensions while I was managing the combined revenue of 70M€ a year.

Lisbon Area, Portugal

As a stock manager, 90% of my responsibility was to accurately forecast the needs of the business, and properly adequate the stock quantity adjusted to every store potential. This role in the supply chain had a critical impact on operational potential maximization by insuring the just in time placement of the goods where and when they were needed.

Portugal

Ground sales techman.