Jeff Pederson Email and Phone Number

MARCOA Publishing is the nation's leading publisher of military relocation directories, base maps and telephone directories. Worked under the direction of the Commanders and the Public Affairs Offices for Ft. Carson, Peterson AFB, the USAFA. Managed a team of sales representatives using a CRM system to help them sell advertising in military base projects. The process includes a three-pronged marketing approach using a mobile phone application, military international website, and a printed base relocation guide to bring brand exposure to thousands of Army and Air Force personnel and their families on base as well as those relocating to the bases. Responsibilities:• Coached and developed sales staff, collaborating effectively with management.• Provided oral and written feedback to direct reports on a regular basis.• Conducted outside sales calls and presentations to customers.• Established and maintained a high level of customer satisfaction in all sales transactions.• Consistently met or exceeded weekly and monthly sales activity goals.• Demonstrated excellent organizational and problem solving skills.• Exhibited proficient knowledge and use of personal computer and computer software applications.• Provided daily leadership, coaching, training and direction to sales team to help them achieve revenue goals.• Coached and trained staff on sales and presentation skills, product knowledge, planning and tracking tools, etc.

Between many organization’s product and service offerings and the consumer audience they seek to reach stretches a huge informational and relational gap. That gap exists because consumers are given several inconsistent branding messages created by disjointed design or unclear and unfocused marketing messages. These messages confuse and alienate the target audience from truly understanding, trusting, and personally relating to the organization and their core offerings. This results in an unclear, inconsistent, unplanned message that damages the value of an organizations brand.I have stepped into the gap for dozens of different and unique organizations, helping them create ideas and solutions that delivered profitable results and built enthusiasm in the marketplace between their organization and the consumer.Services that I have offered include:• Branding/Brand Discovery Process• Strategic Business, Marketing, and Sales Plan Development• Quantitative and Qualitative Research• Video/Multimedia• Web Based Marketing and Social Media Marketing Initiatives• Public Relations• Event Planning/Special Events• Advertising/Targeted Placement• Sales Management/Sales Systems (i.e. Sales Force)• Proposal Writing/Sales Negotiations• Strategic Publishing/Distribution/Sales/Promotion• Data Base Management• Consumer and B2B Advertising Campaigns• Brand and Corporate Identity Development• Package Design• Website Design and Campaign Development• Point of Purchase Graphics• Marketing and Sales Collateral• Direct Mail • Book Editing and Layout• Publication and Catalog Development

Worked on behalf of an IT infrastructure provider specializing in hybrid storage solutions. Identified decision makers at companies, asked questions about their business environment, and sought a commitment to engage with the client’s sales team. Followed a lead management formula using an integrated marketing approach to build rapport, verify data, establish new relationships, manage on-going relationships, and gain commitments on behalf of a technology client.

Led all aspects of marketing, sales, operations, project management, and business development activities including strategic planning, product service positioning, market communications, competitive market, and product analysis for this Integrated Brand Marketing Agency with four national office locations. Developed business and sold clients Zeal’s services and established strategic partnerships. Created effective brand growth strategies and marketing programs. Established new product introduction and launched strategies to enhance non-profit client’s acquisition strategies and brand enthusiasm. Led the company’s strategic planning process, formulated the company vision and strategic direction, initiated growth strategies, hired and managed staff, approved all major financial management and new business development initiatives, and provided strategic guidance on overall operations. • Oversaw the design, messaging, and production of all aspects of visual marketing needs including; print ads, publications, promotional literature, web sites, social media efforts, consumer surveys, banner advertising, and product packaging.• Managed a portfolio of projects ensuring methodologies, delivery processes, and implementation management processes were followed. • Led and coordinated cross-functional, cross-departmental, and cross-company teams that were responsible for all aspects of a project, from initiation to closure.• Managed team of two VP’s and other sales and management personnel who followed up on inbound leads, targeting named accounts and maximizing revenue.• Managed and drove the schedule, Risk Management, Scope Change, and budget for dozens of clients.• Analyzed area market dynamics in an effort to maximize existing successes and to create new sales growth opportunities.• Built territory sales plans, executed the sales strategy, and procured business through channel partners and network.

Worked with a 15-person team under the direction of the VP of Marketing, and all aspects of the company’s trade book and curriculum marketing activities including strategic planning, product service positioning, market communications, and competitive market and product analysis. Led the strategic planning process, formulated the vision and strategic direction for authors, initiated growth strategies, and approved many financial marketing initiatives. Developed tactics that enabled the company to maintain existing client relationships and market share, expand into new markets, innovate rapidly, and extend global reach of the company’s non-profit products and services.• Taught branding discussions, marketing strategies, and market research techniques to international audiences as part of an International Certified Educational Course Program offered by the organization.• Conducted market research and segmentation, sales strategy, and business plan development to enhance market receptivity and increase product sales through retail.• Launched 200 new products over a two-year period – with one product exceeding the norm and achieving immediate and profitable national market success – generating $4.5 million in cumulative revenues; adding $2 million to bottom line profitability.

• Developed and executed strategic marketing plans that included merchandising recommendations, for Cargo Furniture and new visual presentation and in-store graphics for the furniture division of 1,000 Office Max stores worldwide.• Designed a sales presentation for the Chicago Tribune that communicated the big picture of the “Tribune Integrated Recruitment Solutions” along with a new set of resources that helped the Tribune’s sales force achieve results far beyond original projections. The result of this effort was a cost savings of 60% from the previous year, with a 5% increase in subscriptions.• Developed an entirely new corporate identity for Digital Innovations, and new sales collateral, package design, promotional in-store graphics, and sales brochures for their subsidiary consumer electronics technology company, SkipDr. • Worked with FTD’s technology division – “Marks & Whetstone captured a blend of whimsy, technology, and flowers and rolled it into compelling literature.” – Michele Bochnak, FTD, Inc.• Taught independent retail business owners sound business practices and how to identify key market growth opportunities to promote their stores more effectively.• Traveled 200K+ miles per year and developed over $1million in new revenue for the agency in year one with the company. • Identified field sales needs for clients including training and sales materials, commission structure plan, and the development of a successful sales model that could be replicated.• Led client corporate discussion groups on strategic planning, sales execution, and channel management. • Conducted training on selling techniques using principles of ethical influence, brand development, budgeting, promotional and project scheduling, day-to-day project management, creative, and media research management.

Revitalized a stagnant marketing function by creating segment-specific marketing and sales strategies, plans, and sales tools/materials. Built and managed a 22-person team and led the execution of strategic marketing plans for over 320 new book releases helping to grow sales revenue from $22 million per year in year one to $81 million per year in year four. • Directed all marketing activities including product definition, strategic planning, product positioning, market communications, competitive market and product analysis, pricing, and intellectual property development for 320 unique and individual authors and their written messages with marketing efforts leading to the 2002 bestselling book of the year achieving 8 million units sold within a 23-month period.• Developed new book pricing model starting with one key book title that differed from industry norm that led to $8 million in additional profit for the company on this one book title sold. • Led the development of a new company book logo, positioning statement, and new design strategy changes to book covers and interiors to enhance product marketing and branding messages. • Worked closely with internal sales organization and key industry national retail buyers and played a pivotal role to enhance business relationships, increase marketing promotions, and in-store product positioning.

Senior executive with shared strategic planning, management, marketing, merchandising, and P&L responsibility for the operations of this seventy-two store retail chain. Directed all in-store sales and marketing collateral design, marketing strategy and tactical implementation, inventory purchasing, store operations, and store staff management and training. • Managed team of buyers and marketing professionals to excellence. Taught them buying strategies, product positioning enhancements, and inventory turn impact on profitability. Improved inventory turn from a 1.7 to 2.6 over 18 months. • Reorganized corporate office to improve productivity and reduce costs. • Designed and distributed company branded promotional items to corporate and retail store locations. • Developed new pricing and merchandising strategy and sold advertising space to vendors. Designed a new layout for a quarterly flyer mailed to over 1.5 million customers nationally. Increased product sell-through in stores, increased profit margin on vendor products advertised in flyer, and achieved advertising flyer profitability on its own. • Developed a chain-wide staff product sales training and testing program that increased product knowledge, leading to direct positive sales increases of 15% to 22% across chain.• Grew revenues from $33 million with 72-stores to $35 million with 56-stores while achieving a $4 million profit turnaround.

Developed and implemented marketing strategies and plans for video and specialty products within Tyndale's publishing group. Worked effectively to position Tyndale's products in the market and to stimulate demand on both the trade and consumer levels. Worked with internal departments and outside suppliers to execute plans in a timely manner within tight budgets. Effectively developed and presented marketing plans to authors and agents, and guided communication and collaborative efforts through the product launch. Performed as a highly collaborative team player with excellent relationship building, customer service, and interpersonal skills. Budget management, project management, good organizational skills, and creative problem solving abilities were important attributes that were successfully executed while I was in this position.

Built a ten-store chain over a twelve-year period. Hired, trained, and managed dozens of store staff adhering to various governmental compliance regulations and staying abreast of new regulations and amendments that were established, i.e. the ADA in 1990, and amendments to COBRA in 1986 and 1991. Participated in all interviews, reference checks, job description creation, inventory purchasing and store product placement strategies. Led the advertising market growth efforts, which included radio, television, print, direct mail, and other market growth initiatives that helped build this retail chain to become a top five independent retail chain within an industry of over 3,500 independent retail stores. Grew revenues from $0 to $8 million over twelve years on average ticket sales of $17. Sold the chain in 1993.