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Marketing leader with 11 years of experience in Product Marketing & Brand Marketing, spanning industries: Tech, Commerce, Fashion, Wellness, Design and Lifestyle. Proven expertise in building brands that have momentum: positioning the product in the context of consumer culture. A trained Creative Director with a bias for strategic ideation. Track record of driving measurable business impact (revenue, brand awareness & affinity, user acquisition & retention) via marketing work grounded in consumer insights & measurable KPIs. Relentless about building creative stories that resonate in culture. User-first, omnichannel always. Experienced in leading diverse cross-functional teams; passionate about mentoring women & lesser-represented folks. Brand builder, problem solver, moonshot thinker. "If I had asked people what they wanted, they would have said faster horses." – Henry Ford
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Vice President MarketingStarship Mar 2022 - Jun 2023New York, Ny, UsAcquired by Optum Financial [a subsidiary of UnitedHealth Group] in Q4 2022.► At Starship: Led product marketing and brand marketing functions. Grew the marketing team while driving robust B2C marketing strategy, activating B2B partnerships with the likes of Uber & Doordash.► At UnitedHealth Group: During acquisition, served as a core executive participant involved in strategy presentations, valuation and due diligence processes. Following the acquisition, helped lead team integration and strategic alignment across Optum Financial's Consumer group. -
Director Of Marketing: Edie ParkerEdie Parker Aug 2021 - Apr 2022New York, UsLed marketing & PR teams across two businesses: Edie Parker (heritage brand: luxury fashion) & Flower by Edie Parker (“The Coco Chanel of Cannabis,” per Forbes). Responsible for brand positioning, product launch roadmap, campaign ideation & creative production, organic social strategy, paid media investment/ROI, influencer + celeb product seeding, omnichannel innovation bridging e-commerce & brick-and-mortar, CRM, events and public relations. -
Director Of Marketing: Flower By Edie ParkerEdie Parker Aug 2021 - Jan 2022New York, Us
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Global Product Marketing ManagerFacebook Mar 2021 - Aug 2021Contract leadership role to launch urgent, timely (read: pandemic-related) digital solutions for brands and retailers across Facebook and Instagram. $50MM projected business opportunity built in 6 months.► Led Shopper product marketing vertical within Global Business Marketing, spearheading go-to-market strategy for two high-priority products that enable brands to drive online to offline revenue amidst unprecedented COVID era. ► Built globalization plan to scale products across Europe & Asia, including localized case studies (ex: Tesco and Sainsbury's in the UK). ► Prioritized Instagram parity with product & eng teams to ensure brands & retailers can easily scale their campaigns across the Facebook ecosystem, integrating with existing Instagram Shopping roadmap.► Quickly ramped up in the role, successfully navigating hundreds of cross-functional stakeholders and gaining executive trust to make quickturn decisions necessary to get products in-market before 2021 Holiday Shopping season. -
FounderHouse Of Jpeg Jan 2019 - Jan 2021Upon leaving Google, founded a creative incubator with the singular goal of building as many things, across as many industries, with as many people, as possible. 50% brand consulting, 50% product design. Hired diverse all-female team of five; profitable from year one. Selected Projects - Brand Consulting: ► Built brand campaigns & designed bespoke products for female-founded start-ups, ex: Tia Health (just raised $100B Series B): produced video campaigns, social strategy, designed bespoke garments for patients at Tia women’s health clinics. ► Led day-long brand intensives to uplevel product:market fit through a cultural lens (i.e.: what is the magical thing about this product, and what's the most creative way to build a story about that magic? What cultural insights or user behaviors give us confidence that this story will breakthrough and resonate with the target audience? What does success look like?). Clients span industries: MatchaBar (food & beverage), Open Meditation (wellness / mental health), Gakko School (education), Social Goods (non-profit).Selected Work - Product Design:► Designed 'JPEG001: FLIGHTSUIT': the marquee garment of house of jpeg. Manufactured 1000+ garments end-to-end in NYC with an all female design & manufacturing team. Released inventory in limited product drops, selling out instantly with $0 paid media investment—100% word of mouth.► Commissioned to design a bespoke jacket for judge on RuPaul's Drag Race, countless wedding garments and other meaningful pieces: illustrating the house of jpeg mission of creating thoughtful, custom art pieces that can be worn. ► Built profitable furniture capsule collection, curated vintage drops and accessories collections.
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Product Marketing Manager, Social LabGoogle Apr 2015 - Sep 2018Mountain View, Ca, UsFounded & led a global marketing team—The Social Lab—focused on driving cultural relevance for Google products amongst mobile-first Millennial & Gen-Z consumers. ► Wrote team manifesto and socialized it across Global Marketing Organization, presenting new methodologies for launching products that drive conversation and naturally integrate into current cultural climate. Built dashboard to quantify brand relevance amongst priority audiences and measure longterm impact of product launches and marketing initiatives on brand health/consumer sentiment. ► Managed 4 direct-reports & 40+ cross-functional partners (Product, Engineering, PR/Comms), successfully producing 7+ projects concurrently each quarter while balancing >$3MM team budget, quantifying ROI and socializing learnings. ► Divided CEO's priority products amongst the Social Lab team to ensure maximum impact while maintaining lean team. From 2015-2018 was individually focused on Google Search, Maps, Assistant, Small Business Marketing, Grow with Google, Google Doodles, Cultural Institute and APAC Pilot Products. ► Grew team to ~12 employees globally, with hubs in San Francisco, New York, Singapore and London. -
Product Marketing Manager, Global Retail MarketingGoogle Aug 2014 - May 2015Mountain View, Ca, UsBuilt a division of Google's first-ever retail marketing & design team. Continued rapid creative / professional momentum from former role on Global Brand Team — this time to reimagine the Google brand as a 3D retail experience vs. a 2D digital experience. ► Led creative ideation and complex stakeholder management while refining store concept. Managed the build of prototypes in the Retail Lab (Mountain View, California), to refine/approve key retail components prior to building the first series of stores in London. ► Constantly balancing creative execution, budget and product priorities — a masterclass in strategy & operations for high-visibility work. ► Managed launch processes between San Francisco and London teams, maintained multi-million dollar budget & team of 30+ contractors in two countries. ► Spearheaded Comms/PR/Press strategy for store opening, ensuring that product and brand narratives were both articulated optimally.
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Associate Product Marketing Manager, Global Brand MarketingGoogle Sep 2013 - Sep 2014Mountain View, Ca, Us► Built $10MM global campaign launching a new era of the Google Brand: shifting from desktop to mobile. Drove adoption and usage of the Google Search and Google Maps apps. Conducted product user testing to identify most retentive use cases, marrying those with cultural trends as the foundation of the consumer marketing campaign. Managed 5 agencies producing integrated tv, digital, ooh campaign. Awarded Adweek's top outdoor ad of 2014.► Launched @Google instagram - developed Content & creator strategy + global implementation. Grew audience to 5MM followers without any paid media spend, creating social/comms channel with highest engagement across all Google brand outlets globally.
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Voter Turnout & Nc Swing State OperationsObama For America Sep 2012 - Nov 2012
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Operations And Digital CommunicationsCharlotte In 2012 - Democratic National Convention Aug 2012 - Sep 2012 -
Product Marketing InternGoogle May 2012 - Aug 2012Mountain View, Ca, Us
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Marketing InternSquare Inc. Aug 2011 - Jan 2012San Francisco, Ca, Us -
Product Marketing InternTwitter Oct 2010 - Jan 2012San Francisco, Ca, Us -
Marketing InternGuthy-Renker Jun 2011 - Aug 2011El Segundo, Ca, Us -
Voter Turnout Operations2008 Barack Obama Presidential Campaign Jun 2008 - Nov 2008
Jane Hall Skills
Jane Hall Education Details
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University Of North Carolina At Chapel HillInformation Systems (Information Science) -
The Wharton SchoolExecutive Mba
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University Of The Arts LondonContinuing Education: Art Direction For Fashion
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Myers Park High School
Frequently Asked Questions about Jane Hall
What is Jane Hall's role at the current company?
Jane Hall's current role is Marketing leader who thrives at the crossroads of technology, commerce & culture. | x-Google, x-Meta.
What is Jane Hall's email address?
Jane Hall's email address is ja****@****unc.edu
What is Jane Hall's direct phone number?
Jane Hall's direct phone number is +170494*****
What schools did Jane Hall attend?
Jane Hall attended University Of North Carolina At Chapel Hill, The Wharton School, University Of The Arts London, Myers Park High School.
What skills is Jane Hall known for?
Jane Hall has skills like Microsoft Office, Social Media, Facebook, Blogging, Advertising, Press Releases, Mac, New Media, Social Media Marketing, Event Planning, Public Relations, Instagram.
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