John Petralia Email and Phone Number
John Petralia work email
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John Petralia personal email
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Business and Brand builder. Revenue growth multiplier. Sales and Marketing integrator. Complex problem solver. Clarity creator. People developer.A digital pioneer and Chief Marketing Officer with P&L and Product Management experience. Building high performance, measurably accountable marketing teams of inspiring, diverse people is what I have become pretty good at – having built five teams during my career. A technologist at heart, I enjoy leading digital transformation of solutions, go-to market strategies, customer experiences and demand creation for B2B Data and Analytics SaaS and Cloud services solution providers across multiple industries.Creating and aligning marketing strategies with business goals to deliver customer and revenue growth while optimizing ROI in the Business Services, Financial Services, Renewable Energy and Marketing Technology industries is how I have enjoyed building my career. I also enjoy paying it forward by volunteering time to help people and causes I believe in; training for triathlons to fundraise; geeking out by learning new technologies and business models; exercising my creativity behind two turntables and a mixer; and spending time with my family.Currently spending time on advancing my education/knowledge via MITComp Sci AI Lab (CSAIL) of Deep Learning; Neural Networks; Artificial Intelligence; Machine Learning; and Natural Language Processing.
Coursera
View- Website:
- coursera.org
- Employees:
- 201
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Chief Marketing Officer - EnterpriseCoursera Sep 2021 - PresentMountain View, Ca, UsPrivileged to lead a global marketing and SDR team supporting the accelerated growth of Coursera's enterprise business across all segments - Business, Campus, and Government.
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Founder & Managing DirectorCatalytik Partners Jan 2019 - PresentMarketing strategy consultancy partnering with CEOs, CMOs, and CROs to create and implement growth acceleration strategies, optimize marketing organizations, advance marketing capabilities, improve sales and marketing orchestration, and increase marketing’s impact on business growth.I work with incredible brands and talented people in the Tech, Media and Information Services industries. Some of my clients include: LinkedIn, The Trade Desk, ForcePoint, and GLG.Projects include:1. Implemented a global ABM framework and approach to accelerate enterprise account growth across industry verticals.2. Evaluated and optimized Marketing organization operating model to improve efficiency and impact.3. Created and implemented an end-to-end pipeline management system and established a revenue operations function to improve integration, transparency, accountability, and ability to accurately forecast and manage pipeline to achieve annual operating plans. -
Vp, Marketing: Digital, Strategy & OperationsThe Trade Desk Sep 2019 - Aug 2021Ventura, Ca, UsBuilt and led a global team of Digital Marketing and Strategy & Operations professionals that improved the efficiency, effectiveness, and impact of marketing's contribution to TTD's accelerated growth. -
Marketing Strategy ConsultantLinkedin Jan 2019 - Mar 2020Sunnyvale, Ca, UsWorked with an incredible team of Marketers within the Marketing Solutions business to design, implement and scale a global ABM framework to accelerate enterprise account growth across industry verticals: Tech, FinServ, Business Services, Health, and Education. -
Advisory Board MemberTawkers 2017 - 2019Provide support to CEO and team on Influencer Marketing SaaS platform product, go-to market strategy, pricing and customer segmentation to increase market adoption and accelerate growth -
Vp Of North America Demand & Performance Marketing; Global Head Of Enterprise AbmCa Technologies Mar 2018 - Dec 2018San Jose, California, UsCA was sold to Broadcom Nov 2018:Partner with SVP, GM North America for pipeline creation and management across North America, Canada and Public Sector leveraging digital demand center and region marketing campaigns.Established global Account Based Marketing (ABM) center of excellence and implement marketing programs supporting over $2B in revenue: $1.2B in renewals and nearly $800M in land and expand opportunities.Established global Customer Marketing center of excellence in support of customer experience, product adoption and nearly $2B in renewals. -
Chief Marketing OfficerAligned Energy 2016 - 2018Plano, Texas, UsReporting to CEO and responsible for strategy, product management, brand management, marketing communications, sales enablement, and internal and external communications to accelerate growth for Aligned Energy; Aligned Data Centers; Energy Metrics IOT platform; and Inertech companies. Member of operating committee reporting to PE board of directorsRebranded 5 brands into one master brand and established corporate identity and culture.Implemented an end to end marketing technology stack integrated with Salesforce ensuring maximizing target audience engagement, demand creation and ROI.Created a digital demand and performance marketing practice generating over $200M in pipeline.Partnered with Sales to Implement ABM in targeting enterprise cloud accounts resulting in largest sale in company history -
Global Head Of Marketing - Bloomberg Industry Verticals, Recruiting, Media And Marketing OperationsBloomberg May 2014 - 2016New York, Ny, UsLed incredible teams of marketers supporting a portfolio of 5 industry vertical businesses and Bloomberg Media globally. A revenue diversification play for Bloomberg, leveraging its core competencies in data, news, and analytics to create subscription services in industries other than financial services. Built teams, brands, and go-to-markets that integrated sales and marketing strategies that accelerated growth. Very proud to have led the team to reposition Bloomberg Media and expand its audience to business professionals from financial services. -
Global Head Of Marketing Strategy & OperationsBloomberg Aug 2009 - May 2014New York, Ny, UsCOO of Marketing function reporting to CMO, responsible for marketing strategy and planning; establishing marketing technology stack and database; global budget management of $130M; marketing research, analytics, and reporting; board and management committee reporting; sales enablement; email marketing; and special strategic projects for CMO and CEO. Implemented end-to-end digital marketing capabilities to enable multi-channel marketing campaigns and prospect nurturing programs.
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Svp And Chief Marketing OfficerIron Mountain 2004 - 2009Boston, Massachusetts, UsCreated world class marketing team of talented professionals. We redefined brand positioning and created demand that supported 3x revenue growth from $1 to 3B over 5 years. Leveraging data-driven predictive modeling to segment audiences, optimize cross-sell and up-sell opportunities, we developed digital marketing programs that delivered $300M in account growth and doubled SMB revenue to over $600M and 40% EBITDA. Digital technology investments in marketing automation, database and an analytic engine improved opportunity generation by 10x and lead quality 300%. -
Vp Product ManagementIron Mountain 2004 - 2005Boston, Massachusetts, UsCreated Product Management function and developed a build, buy, or partner roadmap to capitalize on changing information storage and protection market trends. Launched new SaaS services and service line extensions nearly doubling revenue over 5 years supporting Iron Mountain’s transformation agenda from an acquisitive to organic growth strategy - new products and services represented 12-15% of incremental year over year growth.
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Vp & General ManagerXerox 2000 - 2003Norwalk, Connecticut, UsIdentified market opportunity, developed business plan, obtained funding, built sales and marketing team and led business start-up that launched award-winning solutions and created new distribution channels. Captured 10% market share and worldwide revenue growth from $0 to $80M in three years. -
Director, Product Marketing & ManagementXerox 1999 - 2000Norwalk, Connecticut, Us
John Petralia Skills
John Petralia Education Details
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Harvard Business SchoolExecutive Development Program -
Mit Sloan School Of ManagementArtificial Intelligence: Business Strategy Implications
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Rensselaer Polytechnic InstituteElectrical Engineering
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University Of Colorado Colorado SpringsFinance
Frequently Asked Questions about John Petralia
What company does John Petralia work for?
John Petralia works for Coursera
What is John Petralia's role at the current company?
John Petralia's current role is CMO. Business/Brand Builder. Growth Catalyst. Sales/Marketing Integrator. Clarity Creator. People Developer..
What is John Petralia's email address?
John Petralia's email address is li****@****ail.com
What is John Petralia's direct phone number?
John Petralia's direct phone number is +120329*****
What schools did John Petralia attend?
John Petralia attended Harvard Business School, Mit Sloan School Of Management, Rensselaer Polytechnic Institute, University Of Colorado Colorado Springs.
What are some of John Petralia's interests?
John Petralia has interest in Kids, Cooking, Exercise, Investing, Electronics, Home Improvement, Reading, Sports, Home Decoration, Health.
What skills is John Petralia known for?
John Petralia has skills like Strategy, Leadership, Product Marketing, Product Management, Marketing, Marketing Strategy, Strategic Partnerships, Saas, Team Building, Go To Market Strategy, Sales, Sales Operations.
Who are John Petralia's colleagues?
John Petralia's colleagues are Ruman K_, Kelsey Davidson, Angela L. Browder, Allison Raaker, Vance Lopez, Caroline Kanyungwe, Cpa, Matthew Semble.
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