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Balance creative design with strategy and business objectives because “the medium is the message.”Formulate disruptive ideas without disrupting the organizationSpecialties: Senior Marketing, Creative, Product and Media Executive
Rockingham Planning Commission Technical Advisory Committee
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MemberRockingham Planning Commission Technical Advisory CommitteeBoston, Ma, Us
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Board Member AlternateEast Kingston Planning Board Jun 2024 - PresentSupport the review of site plans, subdivisions, and land-use proposals, ensuring they follow local zoning laws and environmental standards. Assist in decision-making on how new developments fit the town’s growth while preserving its unique character.
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Chief Strategy Officer (Cso)Autura May 2023 - Apr 2024Boston, Ma, UsDevelop and implement a comprehensive strategic plan that aligns with the company's overall vision, ensuring that AutuReturn’s offerings remain competitive and innovative in the evolving market landscape.Create a clear and actionable brand strategy that encompasses visual identity, messaging, positioning, and communication channels. Oversee the rollout of the brand across all touchpoints, ensuring consistency and clarity.Continuously monitor and analyze industry trends, competitor activities and emerging technologies. Use this data to anticipate market shifts and position AutoReturn and its brand proactively.Identify potential areas for expansion or diversification, including potential partnerships, acquisitions, or new product developments, ensuring the company remains at the forefront of SaaS innovation.Engage with key stakeholders, including the board of directors, investors and key clients, to communicate the company's strategic direction and gather feedback to continuously refine the strategy. -
Head Of Research And DevelopmentMotus, Llc Jul 2014 - May 2023Boston, Ma, UsBring innovative solutions to the mobile worker marketplace, leveraging SOA and mobile development expertiseProvide superior customer experiences and enhance existing sales, servicing and deployment toolsLeverage Cloud, API and SDK capabilities to integrate partner solutions into a scalable and robust SaaS platform -
Head Of R&D And Product InnovationCorporate Reimbursement Services Mar 2014 - Jul 2014Worked with marketing and branding experts to re-brand Corporate Reimbursement Services (CRS), bringing Motus (www.motus.com) to marketGuided in-product redesign and new brand integration -
Strategy ConsultantRednote Aug 2013 - Mar 2014Worked with founder to develop product strategy & definition for existing product road map as well as for defining new products, markets and industries to meet Rednote’s growth objectives
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Svp Of Research & Development And Chief Experience OfficeConnectedu Aug 2011 - Oct 2013Boston, Ma, UsIdentified technologies, trends and innovative ideas for strategic projects and productsLed ConnectEDU's user research, analysis and persona development to inform strategic product road mapConceptualized ideal user paths, task flows and scenarios and created high-level user interface concepts and prototypesSpearheaded product move to mobile devices including responsive design, native development and hardware integrationDirected brand and experience unification and synergy between all digital propertiesEstablished “ConnectEDU Labs” a research initiative dedicated to “Formulating Disruptive Ideas without Disrupting the Organization”Departed over changes in leadership and lack of strategic direction -
Senior Vice President, Marketing And E-BusinessConnectedu Sep 2008 - Nov 2011Boston, Ma, UsDeveloped framework for in-platform partnerships (i.e. Sponsorship, Advertisement or Application) and associated monetization modelsWorked with senior management and branding experts to re-brand ConnectEDU as a leader in college and career planningPartnered with Business Development in support of postsecondary, corporate and government/state-wide contractsRecruited as part of new senior management team (post-2009) that, in partnership with the CEO, restructured the organization and culture to drive growth and performance -
Vice President, Marketing And TechnologyMobility Services International 2004 - 2008Hampton, Nh, UsDual role running all marketing, strategy and technology for global relocation firm and start-up consumer mortgage subsidiary.Rebranded relocation company to reinvigorate corporate image and mortgage subsidiary to move into consumer market.Designed implementation and operations of internet, intranet and ecommerce initiatives.P&L Responsibilities. -
Director Of Interactive MarketingAmdocs 2002 - 2004Chesterfield, Mo, UsDirected global interactive team of content, developer and multimedia professionals (Toronto, Tel Aviv, Stamford CT, Boston and Reading UK).Directed online brand, ecommerce, channel and distribution strategic partnerships.Worked with Global telecommunication, online content providers and cable corporations to provide consultative services, with an emphasis on commerce-enabling business processes. -
Vice President Of EcommerceKitchen Etc. 1999 - 2002Established and ran profitable multi-million dollar click and mortar etailing operation (33,000 skus).Directed department of e-commerce professionals including marketing, content, operations, design, customer service and merchandising.Assisted CEO in raising funding through private placement financing, and/or strategic relationships (including Cook's Illustrated, Ciao Italia, BlueLight.com (Kmart), Cooking.com and AllRecipies.com).P&L Responsibilities.
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Senior Director, Strategic Marketing AlliancesIxl 1999 - 1999New York, Ny, UsManaged account team, including strategic direction, resource allocation, timeline/budget.ECommerce clients included Stride Rite/Keds, WebMD, Allaire/Macromedia, Casual Male and Natural MicroSystems.P&L Responsibilities. -
Director Of Electronic MarketingLotus Development / Ibm 1993 - 1999UsEstablished and defined Lotus Development's first World Wide Web ecommerce and online marketing presence/programs including inter-, intra- and extranet efforts.Directed department of interactive professionals, in marketing, design, content, operations, web development and account management groups.Developed Channel and Business Partner strategy for AT&T Network Notes joint venture. Assisted Public Network Providers with marketing and channel plans in support of on-line marketing, ecommerce and global endpoint deployment efforts. -
Group Manager, North American MarketingCognos 1990 - 1993CaManaged group of nine marketing managers, production coordinators and marketing analysts in support of North American marketing programs.
John Petrucelli Skills
John Petrucelli Education Details
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Boston UniversityPremed/Computer Science -
Harvard Business School OnlineBusiness -
Harvard Business School OnlineSustainability Studies
Frequently Asked Questions about John Petrucelli
What company does John Petrucelli work for?
John Petrucelli works for Rockingham Planning Commission Technical Advisory Committee
What is John Petrucelli's role at the current company?
John Petrucelli's current role is Member.
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What schools did John Petrucelli attend?
John Petrucelli attended Boston University, Harvard Business School Online, Harvard Business School Online.
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John Petrucelli has interest in Green Day (Band), Recorded Future, Naked Lunch, Foo Fighters (Band), The Ramones (Band), Aerosmith (Band), Collegehumor (Website), Technology, Education, Facebook Live.
What skills is John Petrucelli known for?
John Petrucelli has skills like Start Ups, Strategic Partnerships, Strategy, E Commerce, Marketing Strategy, Business Development, Strategic Planning, Product Management, Saas, Management, Marketing Management, Online Marketing.
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