Juan Pablo Flores Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

• Manage key aspects of revenue opportunities: inventory, forecasting and yield analysis.
• Support pricing governance across sites and clients, discounts and added value policies.
• Work cross-functionally with Sales, Product and Finance setting priorities and projects to drive revenue growth.
• Provide accurate, insightful, and up-to-date reporting.Key achievements:
• Set up a Looker dashboard to ease decision-making and facilitate revenue visualization.
• Project managed a new ad self-serving platform to grow SMBs' media spent.

Sydney, New South Wales, Australia

• Led the diversification of revenue streams evolving advertising products to grow share of wallet.
• Conducted market research to build out go-to-market strategy.
• Worked with sales composing proposals for our biggest media partners.
• Managed relationships with data vendors and established new data partnerships.Key achievements:
• Increased media partnerships investment by launching new media products to increase advertisers' ROI.
• Set up a new GTM strategy based on our customer journey events, growing monetization while improving user experience.

Adelaide, Australia

• Supported directors in the planning of the sales business unit.
• Implemented a new CRM and standardized sales operations processes.
• Managed advertising budgets and marketing campaigns.
• Established new reporting and sales metrics.
• Led weekly meetings with the sales team.Key achievements:
• Led the process for a successful implementation of a new CRM.

City Of Buenos Aires, Argentina

• Conducted weekly reporting and forecast.
• Performed ad-hoc analysis: pricing, consumer journey, lifetime value, and churn rates.
• Supported QBR (Quarterly Business Reviews) and annual business planning.
• Developed the pricing strategy for Ads products working cross-functional teams with BI and Finance.Key achievements:
• Developed a dynamic pricing model with the BI increasing revenue and reducing churn rates.
• Top tier scores in the company performance review for two consecutive years.

City Of Buenos Aires, Argentina

• Managed Salesforce Sales Cloud and facilitated alignment to 16 sales executives across 6 countries.
• Analyzed site inventory opportunities and designed commercial initiatives to monetize these.
• Managed pricing structures and agencies incentives.Key achievements:
• Led the launch of Salesforce CRM regionally in Latin America giving training to the sales team and guaranteeing a correct usage of the platform.

City Of Buenos Aires, Argentina

• Performed market and competitive analyses.
• Designed commercial initiatives.
• Analyzed P&L statement.

Bachelor Of Marketing, Economics

Growth Program - Australian Business Centre

Lead Program