• Work closely with Head of Growth on strategy and deployment of tactics to drive live viewership of Cheddar’s networks across OTT and Cable.• Develop and aggregate cross-department reporting for key metrics around acquisition, conversion, and engagement to provide ongoing measurement of KPIs.• Audience measurement and brand lift studies to support sales and branded partnership teams in their efforts to drive client retention and IO renewals.• Work collaboratively with multiple internal departments (Editorial, Social, Product, Marketing, Sales, and Distribution) to provide actionable insights into daypart viewership, social trends, branded seeding, and content curation and deployment.• Oversee CTV and mobile UA campaigns’ lifecycle, and liaise with audience development teams for in-platform content discovery initiatives to boost in-app conversions and maximize ROAS.

• Business development for OTT properties across multiple platforms: Roku, tvOS, FireTV, SmarTV’s, iOS and Android.• Support VP of Business Development in the negotiation and execution of distribution and carriage deals with OTT platforms and virtual MVPDs. • Attend markets and manage content team on efforts to license, program, promote and launch feature films and TV series.• Oversee content distribution across proprietary brands and partner platforms (The Roku Channel, Amazon, Netflix, Hulu, Google Play).• Conduct data analysis of viewership patterns across partner platforms and leverage intelligence to inform acquisitions and devise programming strategy for O&O channels.• Establish key corporate partnerships for the development and management of AVOD and SVOD products.• Budget allocation and marketing resource management for all properties.• Identify metrics and KPI’s for campaign analysis, establish best practices, lead content marketing strategy, and manage editorial team to maintain consistent output and build customer base.• Spearhead ground-up development of Programmatic Ad Operations infra-structure for all OTT properties (5 O&O’s).• Forecast, price and optimize CTV inventory to meet goals and support the company’s growth strategy. Day-to-day trafficking, yield management, and revenue reporting. • Establish and manage partner relationships with all demand sources: agencies, ad networks, DSPs and SSPs.

• As one of eight TV directors, managed a crew of other four professionals in a team production for the live broadcast of the 2008 Beijing Olympic Games with an estimated audience of 12 million viewers and an 80 share among sports channels.• Actively participated in the visual creation, production and live broadcast of the Rio de Janeiro Pan American Games.• Worked as a TV director in the live broadcast of major sports leagues, such as the Brazilian Soccer Championship, the World Volleyball League, UEFA Champions League and the US Open.• Worked as a TV director in various sports round table discussion programs.