Head Of Audience Development
Current
Nov 2020 - Present
AeroLeads people directory · profile
Jp Garcia Email & Phone Number
Audience Development at Runtime Media
at
Runtime Media
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 86%
Current company
Role
Audience Development at Runtime Media
Location
New York, New York, United States
Who is Jp Garcia? Overview
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Quick answer
Jp Garcia is listed as Audience Development at Runtime Media at Runtime Media, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Jp Garcia.
Jp Garcia previously worked as Head of Audience Development at Runtime Media and Audience Development Manager at Cheddar Inc.. Jp Garcia holds Digital Marketing from General Assembly.
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Runtime Media
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Profile bio
About Jp Garcia
Jp Garcia is a Audience Development at Runtime Media at Runtime Media. They is proficient in French.
Current workplace
Jp Garcia's current company
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5 roles
Jp Garcia work experience
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Audience Development Manager
- Work closely with Head of Growth on strategy and deployment of tactics to drive live viewership of Cheddar’s networks across OTT and Cable.
- Develop and aggregate cross-department reporting for key metrics around acquisition, conversion, and engagement to provide ongoing measurement of KPIs.
- Audience measurement and brand lift studies to support sales and branded partnership teams in their efforts to drive client retention and IO renewals.
- Work collaboratively with multiple internal departments (Editorial, Social, Product, Marketing, Sales, and Distribution) to provide actionable insights into daypart viewership, social trends, branded seeding, and.
- Oversee CTV and mobile UA campaigns’ lifecycle, and liaise with audience development teams for in-platform content discovery initiatives to boost in-app conversions and maximize ROAS.
Nov 2019 - Apr 2020
Director, Marketing
- Business development for OTT properties across multiple platforms: Roku, tvOS, FireTV, SmarTV’s, iOS and Android.
- Support VP of Business Development in the negotiation and execution of distribution and carriage deals with OTT platforms and virtual MVPDs.
- Attend markets and manage content team on efforts to license, program, promote and launch feature films and TV series.
- Oversee content distribution across proprietary brands and partner platforms (The Roku Channel, Amazon, Netflix, Hulu, Google Play).
- Conduct data analysis of viewership patterns across partner platforms and leverage intelligence to inform acquisitions and devise programming strategy for O&O channels.
- Establish key corporate partnerships for the development and management of AVOD and SVOD products.
Nov 2015 - Oct 2019
Manager, Programming And Acquisitions
Mar 2014 - Nov 2015
Tv Director
- As one of eight TV directors, managed a crew of other four professionals in a team production for the live broadcast of the 2008 Beijing Olympic Games with an estimated audience of 12 million viewers and an 80 share.
- Actively participated in the visual creation, production and live broadcast of the Rio de Janeiro Pan American Games.
- Worked as a TV director in the live broadcast of major sports leagues, such as the Brazilian Soccer Championship, the World Volleyball League, UEFA Champions League and the US Open.
- Worked as a TV director in various sports round table discussion programs.
Dec 2006 - Aug 2009
4 education records
Jp Garcia education
Digital Marketing
General Assembly
Master Of Science, Media Studies
Brooklyn College
Marketing And Distribution
Nyu School Of Professional Studies
Ba, Communications
Universidade Federal Do Rio De Janeiro
FAQ
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Quick answers generated from the profile data available on this page.
What company does Jp Garcia work for?
Jp Garcia works for Runtime Media.
What is Jp Garcia's role at Runtime Media?
Jp Garcia is listed as Audience Development at Runtime Media at Runtime Media.
Where is Jp Garcia based?
Jp Garcia is based in New York, New York, United States while working with Runtime Media.
What companies has Jp Garcia worked for?
Jp Garcia has worked for Runtime Media, Cheddar Inc., Digital Media Rights, and Globosat.
How can I contact Jp Garcia?
You can use AeroLeads to view verified contact signals for Jp Garcia at Runtime Media, including work email, phone, and LinkedIn data when available.
What schools did Jp Garcia attend?
Jp Garcia holds Digital Marketing from General Assembly.
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