Responsible for the design and execution of the company's commercial digital strategy focused on B2C, B2B and B2B2C channels for the different lines of business. In addition to being responsible for the design of packaged products in the retail segment and the sales budget of the digital channel.

Responsible for designing and executing the commercial strategy focused on channels: digital, affinity, bancassurance, direct and contact center, ensuring compliance with the sales quota of these channels, as well as analyzing and correcting budget deviations in sales and profitability.Commercial lobbying to identify Business Development opportunities that allow us to continue growing profitably.•Overperformance growth +37%, with sales of +95 million MXN compared to the goal and +13K new customers in automobiles and healthcare.•Creation and launch of the Fully Digital Market Place for automobile with sales of +17 million MXN and +3K car customers.•Creation of the business model through health memberships with sales of +70 million MXN and +10K health clients.

In charge of developing new business opportunities to generate higher income and improve the satisfaction of pharmacy customers, in addition to implementing the CRM strategy through Sales Force to identify the client's customer journey and adherence to the treatment of highly specialized medications.•Design and implementation of the Medical RX Digitization Project with benefits of +20 million MXN per year.•Implementation of +10 new loyalty programs in conjunction with different laboratories with benefits of +25 million MXN.

In charge of developing customer relationship programs for the different individual business lines in order to strengthen their permanence, increase their satisfaction and promote their repurchase.•Design of the "VIP Clients" strategy to increase the permanence of this segment with a 6% decrease in CHURN, which translates into the permanence of +50 VIP clients with an income retention of +25 million MXN.•Consolidation of an enriched and Single Customer Base with which it was possible to identify +5 million customers.•Management of e-mail marketing campaigns for the commercialization of auto and damage insurance with benefits of +5 million MXN.

In charge of the company's market research in order to support the sales areas and technical areas of the company. In addition to collaborating in the redefinition of the product portfolio with information and insights to support customer knowledge.

Responsible for the internal communication of the company and for the exclusive agents of the company's marketing network, in addition to coordinating the various supports to the sales force to promote the personal lines (Life and Medical insurance).