Responsável pelo Hub de Conteúdo Claro - Social Media - Projetos e Patrocínios - Estúdio Claro - Merchandising

The focus of my work at Elemental.5 is on attracting clients as I was able to build a strong relationship with the market throughout my career. I also work with the creation of new business fronts, control, meetings with financial departments and project management. Main activities:- Responsible for a multidisciplinary business team working with customer relationship and project management;- Responsible for controlling the annual budget, cash flow and direct negotiation with customer managers and control of financial forecasting, revenue management, expenses and profitability of service accounts;- Experience in the development and management of the new business area. Responsible for developing relationships with new clients and developing new opportunities with the current clients.

In my career at SKY, I was able to perform different coordination functions, being responsible for the marketing and planning areas, the entire communication with the client field and developing a series of promotional actions over the years. In addition, I strengthened the relationship with agencies and directly managed the entire development of marketing campaigns and institutional material. Main attributions: - Responsible for the entire team of communication with the client in its various Medias focusing on customer loyalty, profitability and relationship;- Responsible for promotions, often planning and developing more than 16 promotional and regulated actions per year;- Responsible for the development and actions to broaden and strengthen the relationship with clients, goodwill, rewards, up and cross selling;- Experience in the management of Marketing and Planning, responsible for the communication strategies and actions focused on the national market;- Experience with analysis of effectiveness and media buying, aiming at higher sales returns and reduction of cost per sale;- Responsible for the planning and development of advertising campaign for retail and institutional;- Experience in relationship with advertising, direct marketing, digital and promotional communication and events agencies;- Responsible for the planning and development of sales support material, to increase the productivity of the POS team;- Responsible for the management and control of communication investment and marketing expenses of the entire VP;- Experience in the development of the Sports platform with image association of athletes and teams with the SKY brand;- Responsible for the creation and management of SKY Live, Brazil's largest music incentive platform; - Experience with the planning and implementation of digital presence in Social Networks.

During my almost eleven years of Fiat, I started my Marketing career having previously accumulated 2 years of international experience at Fiat's headquarters in Torino, Italy, where I worked as a logistics specialist. This previous experience was fundamental for understanding Fiat’s products and the company's internal processes, which helped me to communicate with stakeholders, dealers, direct and indirect suppliers. In marketing, I directly managed advertising budgets, coordinating campaigns, activation and relationship marketing actions. Other assignments: - In marketing, I was responsible for the area of Partnerships and Media, being responsible for the management and development of all types of partnerships and co-branded actions between Fiat and other companies (among them: Google, Microsoft, Nokia, Banco Itaú, Sul América, and others) and the management of Fiat's B2B web platform linking the whole network of dealers, direct and indirect suppliers and stakeholders of the company. Development of the relationship with soccer teams for the sponsorship of the teams and the development of actions of relationship with the brand;- In the media I was directly responsible for the management of Fiat's total budget, including advertising, relationship marketing and activation, as well as working together with the agencies to identify opportunities, planning, negotiating and buying on and off line media (Institutional, Product and Retail);- Responsible for the planning and coordination of all the merchandising and media out of home actions of the automaker. Also acted as an agency integrator (on, off, promotional activation and marketing relationship) in the development of 360 degrees actions and co-branded initiatives.

At the Newton Paiva University Center, I was able to further expand my experience in the academic universe, teaching classes to large groups of the Management studies program and absorbing a rich knowledge and experience exchange valid both for my professional and personal life. Course:- Teaching in the course Production Management for the sixth period of the Business Administration Program.

I was invited to teach at PUC (MG) thanks to both the master's degree that I was developing at the Federal University of Santa Catarina and my experience at Fiat, a company known for training and forming great professionals who also work with research in Minas Gerais. This promoted the accumulation of practical and theoretical knowledge. At PUC, I taught the following subjects:- Materials and Production Administration for the third period of the Accounting Sciences program;- General Theory of Administration for the second period of the Accounting Sciences program.