Sales Head for Supermarkets, C-Stores, Entertainment and Food Service channels

Develop and execute the commercial strategy for Central America and the Dominican Republic. Accelerate profitable and sustainable growth through new client acquisition, current client retention & development. Expand core services into new industries, and develop new services (cross and up-selling).Most important achievements:• Acquisition of new clients in different industrial sectors in Central America and the Dominican Republic: Pharmaceuticals, Technology, Call Centers, Manufacturing, Mass Consumption, Retail, Restaurants, and Services.

Design and execute the strategic business plan, guaranteeing sustainable growth and profitability. Direct, develop and manage the functional areas. Define digital marketing strategy, meet the annual sales and expenses budget, set pricing strategy, and drive business expansion. Most important achievements: • Design, develop, and implement the Business Plan, "go to market" strategy, digital marketing campaigns, and App launch to the market.

Achieve Country profitability targets. Drive sustainable growth by developing and executing Sales and Marketing plans for Corporate (B2B) and Retail (B2C) channels. Management of business opportunities through CRM to attract, develop and retain customers. Manage sales budgets, marketing, expenses, investments, and pricing policies. Launch new services, develop new market industries, e-commerce, networking, and commercial events. Most important achievements:• Manage and develop the commercial team in the Corporate Sales, Retail, and Marketing areas. • Talent Development: For the first time in the country's history, Sales Executives participated in the event for the best salespeople in the world (Sales Champions Club) for five consecutive years.• America's winner in the "Customer Acquisition" Global Campaign • Development and execution of the "Retail Expansion" plan with annual growths greater than 30% • Highest growth of the Central and South America Region in shipments • Certification as Sales Facilitator (Phoenix) and Facilitator for commercial teams (Uruguay)• Launch of the Pymexporta program in partnership with BAC and AGEXPORT. • Strategic alliance with the Electronic Commerce Guild (GRECOM).

Develop the Commercial strategy for On-Premise Channels (Food, Entertainment, Airlines, etc.) in Central America. Establish business plans and ensure their effective execution by evaluating sub-channel performance. Drive sustainable growth through new customer acquisition, development, retention of current, and new market segments, product launches, and line extensions. Manage Trade Marketing sales, marketing, and investment budgets. Most important achievements: • Acquisition of new Clients (Subway, Food Court Aeropuerto de Tocumen, Quiznos, TGI Fridays, Applebee’s, Johnny Rockets, Carl’s Jr, Nikos, etc.).• Customer development and retention (McDonald’s, Little Caesars, Pizza Hut, Subway, Domino’s, Wendy’s, Burger King, Popeye’s, El Corral, Tip Top, Don Lee, etc.). • Launch, activation, and development of programs, new brands, and line extensions in traditional channels and new markets, in soft drinks (Coca-Cola Zero) and non-carbonated beverages (Waters, Juices, Isotonics, and Energy).

Develop Global and International Customers in Off (Hipers, Supers, Discounts, and Convenience) and On-Premise Channels. Create and execute channel business plans, sell-out growth, launch and develop brand programs, guarantee profitability by Channel, and develop the pricing strategy. Establish and execute sales budgets, marketing, and Trade Marketing investment. Most important achievements: • Supermarkets Plan for Panama used as Best Practice for the Latin Center region. • + 20% sales growth at Wal-Mart for three consecutive years. • Core Business categories development (Soft Drinks), launch, and development of non-carbonated beverages in traditional channels and new market segments (Waters, Juices, Isotonic, Energy drinks).

Develop On and Off-Premise Channels. Lead negotiations with Key customers, establish business plans and routines, ensure correct strategies execution by Channel, Sell-Out sustainable development, pricing strategy, and manage marketing budgets, sales, and Trade Marketing investment. Most important achievements: • + 20% Sell-In and 25% Sell-Out growth at Walmart vs. past year. • + 30% growth in the rest of Supermarkets Channel vs. past year. • Retention of Key Accounts in danger of conversion towards the competition and Acquisition of new customers.

Develop and execute annual sales and marketing business plan by retail stores format, aligned to the Trade Marketing strategy. Manage the Distribution Center inventories, achieve Sell-Out growth, planimetry, and product category pricing. Supervisors and merchandising staff management. New products launch, execution of sales budget, investment, and expenses. Most important achievements: • Lead the planning, coordination, and implementation planimetry process in the Discounts stores format. • Cross Merchandising displays introduction for the first time at Walmart. • 16% Sell In and 18% Sell-Out growth at Walmart vs. past year.

Independent supermarkets, distributors with sales force, and wholesalers outside the city (Rural Area) development. Promotional annual programs negotiation, pre-post promotions analysis, new product introduction, and sell-out growth. Inventory management, days sales outstanding control, and merchandising staff management at the points of sale for flawless execution.Most important achievements • +20% growth in the sales territory. • "Best sales executive of the year" Award, achieving the highest growth in Guatemala.

Coordinate finished products supply, inventory management coordinated in collaboration with the production plants and supplier subsidiaries. Customer Service Levels (On Time & Complete orders) control and improvement, new product launches and promotional calendar aligned with Marketing area.

Purchase of raw and packaging materials, programming of production lines (making and finishing), in process and finished products for dental cream, brushes and laminated tube Plants. Inventory management of raw, packaging material and finished products.

Inventory management of local and imported finished product, route management and truck dispatch (billing) for distribution in Guatemala and Central America, outsourcing coordination for on-packs elaboration and personnel management of the Distribution Center.