John Piccirillo Email & Phone Number

Los Angeles, California, US

account lead: Airbnb

New York, NY, US

• Responsible for full media budget and strategy creating a full year drumbeat for the Content Room, AMC Networks in house content creation studio, while also highlighting specific work and clients.
• Manage a newly created team designed to outsize client campaigns leveraging both organic and paid media tactics. Team includes traditional marketers, digital and social media savants, event and partnership experts.
• Appointed a Sr. Member of the Content and Marketing DEI taskforce for AMCN. This cross-functional team is comprised of folx directly responsible for the creation and marketing of content. All working together to ensure.
• Currently working with the Corporate DEI team on an Inclusion Policy and Inclusion Rider for the Content Room. It’s our manifesto on how we plan to walk the walk in the DEI space and holding our partners accountable to.
• Partner with newly created role of SVP Creative to identify the strategy for all campaigns at the kick-off. This will allow for the most holistic campaign development ultimately leading to cost savings, higher revenue.

New York, NY, US

+ Responsible for all marketing production and events for the 5 networks in the AMC Networks portfolio: AMC, Sundance TV, BBCA, IFC and WE tv.+ Produced the first ever 5 network upfront inclusive of the sales roadshow, all collateral and 3 night event.+ Responsible for uniforming the process across the portfolio taking best practices from each brand.+.

New York, NY, US

+ Responsible for creating and advocating Marketing Operations process to streamline creation and production of all advertising including TV, Print, OOH, Digital, PR and Social Media + Conducted an audit of the relationship between Marketing Departments and Production in an effort to recommend efficiencies and budget savings and overseeing the.

Independent Marketing and Advertising consultant specializing in building iconic brands through consumer communications.+ Services Include: Brand Development, Staff Management and Development, Multi Portfolio Management, Budget Management, Project Management, Retail Promotional Strategy, Production ManagementCompanies Include: Glaceau, MTV, IFC

Atlanta, GA, US

Created breakthrough marketing/advertising campaigns, unique retail promotional activity, and local marketing experiences to drive awareness to Coca Cola's still beverage portfolio brands: vitaminwater, vitaminwater0, smartwater, Powerade, Fuze, Nos, Full Throttle. Responsible for individual brand creative and production budgets totaling 30 million.

New York, NY, US

Leveraged strong project management skills, along with traditional Agency Brand/Campaign management, to deliver clients targeted, brand supporting, awareness driving, and relevant advertising campaigns. + Account Director for three very iconic brands: Bud Light, Kyocera and Glaceau.+ Developed cutting edge, national, Gay Marketing campaign for Bud Light. +.

US

Leveraged strong branding skills to lead the re-launch of The New TNN cable channel, into Spike TV, network for Men. + Developed brand relevant creative, on and off air, ranging from on air graphics to press kits to full blown print advertising campaigns. Full re-brand of the network included a complete redesign of ALL materials through ‘the male lens’+.

London, GB

+ Project managed 360 marketing campaign for the premiere of miniseries 'Taken'.

New York, NY, US

Autonomously led the sku selection, licensing partner management, and creative development of MTV off-channel licensing activity for the MTV logo and show trademarks.+ Managed the design and sku development for all MTV Networks logo and show licensed merchandise including: consumer electronics, accessories, apparel, publishing, home DVD and Audio.

New York, NY, US

Project Manager for VH1’s off air creative department leading the design and production of all VH1 off channel marketing materials including press kits, Consumer products, print and outdoor advertising campaigns, and affiliate marketing promotional materials.+ Facilitated the creation and management of all timelines and department budgets for the design.

New York, NY, US

Was responsible for promotional activity (both marketing and local ad sales) for Northeast Region. Coordinated with cable affiliates to ensure maximum visibility and utilization of full portfolio MTV Networks resources by creating sponsorship opportunities and co-branding initiatives. + Created custom programs with Cable Affiliates that not only supported.