account lead: Airbnb

• Responsible for full media budget and strategy creating a full year drumbeat for the Content Room, AMC Networks in house content creation studio, while also highlighting specific work and clients. • Manage a newly created team designed to outsize client campaigns leveraging both organic and paid media tactics. Team includes traditional marketers, digital and social media savants, event and partnership experts, agency partners and cross departmental collaborations with both PR and our Consumer Marketing teams at the Network level. All levers are leveraged and scaled for all campaigns regardless of client spend • Appointed a Sr. Member of the Content and Marketing DEI taskforce for AMCN. This cross-functional team is comprised of folx directly responsible for the creation and marketing of content. All working together to ensure alignment of message as well as the continuation of amplifying diverse voices.• Currently working with the Corporate DEI team on an Inclusion Policy and Inclusion Rider for the Content Room. It’s our manifesto on how we plan to walk the walk in the DEI space and holding our partners accountable to the same standards and commitments. • Partner with newly created role of SVP Creative to identify the strategy for all campaigns at the kick-off. This will allow for the most holistic campaign development ultimately leading to cost savings, higher revenue margins and a more efficient production process.

+ Responsible for all marketing production and events for the 5 networks in the AMC Networks portfolio: AMC, Sundance TV, BBCA, IFC and WE tv.+ Produced the first ever 5 network upfront inclusive of the sales roadshow, all collateral and 3 night event.+ Responsible for uniforming the process across the portfolio taking best practices from each brand.+ Create and manage multi million dollar marketing budget in support of all networks sales initiatives.

+ Responsible for creating and advocating Marketing Operations process to streamline creation and production of all advertising including TV, Print, OOH, Digital, PR and Social Media + Conducted an audit of the relationship between Marketing Departments and Production in an effort to recommend efficiencies and budget savings and overseeing the implementation of new operating practices + Responsible for Marketing Production budget tied to the creation of all on-air, off-air and digital content+ Produce and supervise campaigns for original programs including on-air promotions, graphics, print, photography, and live action shoots.+ Served as the executive producer of IFC’s 2014 rebrand, from pitch to launch, including on-air, off-air, digital and corporate communications. + Manage the Upfront Campaign from positioning to design and production inclusive of the sales presentation, programming reels, collateral and event.+ Ideate and produce turn-key branded entertainment advertiser offerings leveraging the IFC brand voice and assets + Work with the sales team and advertising clients to produce on ground branded activations at music and comedy venues/festivals (SXSW, Brooklyn Academy of Music)+ Working directly with the EVP of Marketing, as a direct report, to build the new Marketing and Production Operations team

Independent Marketing and Advertising consultant specializing in building iconic brands through consumer communications.+ Services Include: Brand Development, Staff Management and Development, Multi Portfolio Management, Budget Management, Project Management, Retail Promotional Strategy, Production ManagementCompanies Include: Glaceau, MTV, IFC

Created breakthrough marketing/advertising campaigns, unique retail promotional activity, and local marketing experiences to drive awareness to Coca Cola's still beverage portfolio brands: vitaminwater, vitaminwater0, smartwater, Powerade, Fuze, Nos, Full Throttle. Responsible for individual brand creative and production budgets totaling 30 million dollars. + Grew, developed and retained a staff of 22 employees making up the largest department in corporate marketing.+ Functioned as Creative Director for internal design agency. Assembled an all-star team of art directors, designers, copywriters and print production artists to offset and art direct agency work.+ Responsible for all aspects of agency selection and management from pitch/creative process, to negotiation of agency and production fees, to actually producing all photo and video productions with agency. + Managed and participated in all copywriting for all still beverage brands, whether it was generated in house or with agency participation.+ Revitalized a stale field-marketing team by helping them create 360, brand and culturally relevant, community oriented, consumer events introducing the use of social media and new marketing plan for tasting vehicle activity.+ Developed and executed unprecedented retail and brand partnerships to secure additional displays and drive purchase.+ Assembled and shepherded a team of social media experts to take the portfolio of brands to the next galaxy. + Managed Interactive projects including the vitaminwater Flavor Creator and other cutting edge programs using Facebook+ Developed the creation of a tool for the field-marketing managers to tap into influential bloggers in their local market+ Mediated the relationship between Coca-Cola legal team in Atlanta with the field-marketing managers nationwide with the main goal of keeping the brands relevant through compliance.

Leveraged strong project management skills, along with traditional Agency Brand/Campaign management, to deliver clients targeted, brand supporting, awareness driving, and relevant advertising campaigns. + Account Director for three very iconic brands: Bud Light, Kyocera and Glaceau.+ Developed cutting edge, national, Gay Marketing campaign for Bud Light. + Acted as Art Buyer on all photo shoots from budget, to talent selection, to client presentation to ultimately trafficking materials to various publications and posting companies.+ Worked closely with Kyocera on new product and packaging designs. Other special projects included marketing collateral and special promotional event production.+ Main Agency contact on all Glaceau's vitaminwater and smartwater business. Led internal account and creative team in the on-going development and presentation of culturally relevant marketing, advertising, retail and consumer on-site promotional ideas.+ Developed and managed a nation wide, on-line recipe contest, vitaminschool, which culminated into a cook off in NYC for a full college scholarship. This program was mostly a Public Relations initiative to raise awareness in the 14-18 year old demo. This program received an unprecedented 5000 entrants in an 8-week promotional period.

Leveraged strong branding skills to lead the re-launch of The New TNN cable channel, into Spike TV, network for Men. + Developed brand relevant creative, on and off air, ranging from on air graphics to press kits to full blown print advertising campaigns. Full re-brand of the network included a complete redesign of ALL materials through ‘the male lens’+ Oversaw the art-buying department responsible for all off air photo shoots and image licensing for all channel materials.+ Spearheaded the motion graphics department responsible for the visual on air identity.+ Responsible for copywriting of all off channel affiliate materials.

+ Project managed 360 marketing campaign for the premiere of miniseries 'Taken'.

Autonomously led the sku selection, licensing partner management, and creative development of MTV off-channel licensing activity for the MTV logo and show trademarks.+ Managed the design and sku development for all MTV Networks logo and show licensed merchandise including: consumer electronics, accessories, apparel, publishing, home DVD and Audio collections.+ Launched the MTV Times Square store with responsibilities ranging from managing architecture firm and external private label manufacturers to sku selection to design of all merchandise. Also managed the internal consumer products design and production team to ensure brand consistency and on time delivery.+ Produced and ran the MTV Networks yearly licensing show at the Javits Center in NYC

Project Manager for VH1’s off air creative department leading the design and production of all VH1 off channel marketing materials including press kits, Consumer products, print and outdoor advertising campaigns, and affiliate marketing promotional materials.+ Facilitated the creation and management of all timelines and department budgets for the design and production of materials.+ Enhanced the success of one of VH1s most notable series, Behind the Music, with a very impactful off channel marketing and direct mail campaign. Also launched the mega successful “Diva’s Live’ Franchise from an off-air perspective. It was here where the iconic ‘key art’ design for the franchise was born.

Was responsible for promotional activity (both marketing and local ad sales) for Northeast Region. Coordinated with cable affiliates to ensure maximum visibility and utilization of full portfolio MTV Networks resources by creating sponsorship opportunities and co-branding initiatives. + Created custom programs with Cable Affiliates that not only supported local community events but pushed awareness and subscribers to MTV Networks.+ Ran all trainings for the North East so our cable affiliate technicians knew as much about our programming as possible when they are installing in customer’s homes.+ Ran the MTV Networks Costume Character Program wherein we’d send one of the recognizable MTV Networks characters to local events+ Worked with Sales team to ideate and create affiliate launch materials for what is now MTV2.