Jennifer P.
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Jennifer P. Email & Phone Number

Principal at J. Branded
Location: San Francisco Bay Area, United States, United States 11 work roles 2 schools
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Current company
Role
Principal
Location
San Francisco Bay Area, United States, United States

Who is Jennifer P.? Overview

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Jennifer P. is listed as Principal at J. Branded, based in San Francisco Bay Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Jennifer P..

Jennifer P. previously worked as General Manager at Loco Tequila Usa and Book Author - Consultant at Smarketacity™: Marketing To Sell Smarter. Jennifer P. holds Masters Of International Business, Marketing & International Business Administration from Nova Southeastern University.

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J. Branded

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About Jennifer P.

Jennifer P. is a Principal at J. Branded. She possess expertise in leadership, customer experience, presentation skills, team building, e commerce and 45 more skills. She is proficient in Spanish and English. Colleagues describe her as "Jennifer is a true brand champion. Her enthusiasm is contagious and highly motivating to internal and external teams. Her deep understanding of sales is valuable in creating programming that is both strategically sound and able to be leveraged strongly within the marketplace. " and "Jennifer is passionate and brave marketing professional and brand builder. She has been hugely impactful in my work with her as a Brand Manager, listening to the needs of the market/consumer/sales force, providing resource/direction to ensure success and most importantly facilitating execution. "

Listed skills include Leadership, Customer Experience, Presentation Skills, Team Building, and 46 others.

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J. Branded
J. Branded
Principal
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11 roles

Jennifer P. work experience

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Principal

Current

United States

Helping spirit brands launch and accelerate growth strategically. The three tier industry is complex and new brands have a fail rate of up to 95%. Thanks to my 20 years of sales, marketing, and management experience at the worlds top beverage companies and most recently launching the fastest growing ultra premium luxury tequila in Mexico in the U.S., I.

Mar 2023 - Present

General Manager

California, United States

  • Launched and grew Loco Tequila in the US with a balanced short and long-term approach by defining and executing the go-to-market strategy and business plan.
  • Managed all aspects of the US business operations including compliance, distribution, marketing, sales, E-commerce, accounting, HR, and any other related topics to Loco USA.
  • Built and led an inspired and growing external sales and marketing team.
  • Established and managed key relationships with retailers and key… Show more
  • Established and managed key relationships with retailers and key constituents
  • Managed the overall marketing initiatives while analyzing and presenting annual business targets and requirements for the business operations to shareholders. Show less
Mar 2021 - Feb 2023

Book Author - Consultant

United States

  • Creator of Smarketacity: Marketing to Sell Smarter, a book about sales, marketing, and tenacity designed to align sales with marketing to improve ROI. Wrote, self-published, and secured U.S. distribution on Amazon.
  • Partnered with a celebrity to develop a non-alcoholic beverage business, from planning to execution.
  • Advised established brands how to incorporate disruption and influencer marketing into their plans.
Jan 2018 - Mar 2021

Consultant

Greater Los Angeles Area

  • Accepted temporary position as SVP with Diageo relations, new product launches, media buys, national account programs, and internal communications for CIROC vodka and DELEON tequilas.
  • Launched Ciroc French Vanilla while supporting the team with media buys, and digital and retail elections.
  • Created strategic presentations and produced scripts for Sean “Diddy” Combs.
  • Produced scripts for commercials and social media at Blue Flame Agency
Jun 2017 - Dec 2017

Divison Field Brand Manager - Gins And Tequilas

Greater Los Angeles Area

Promoted and relocated from NY to CA to develop the go-to-market strategy and create custom programs for gins and tequilas across seventeen states: Avion and Altos Tequilas; Beefeater, Plymouth and Seagrams Gins. Managed local brand budgets. Activated state-specific sponsorships. Highlights include:- Creating the #SGBlkPrty, a 360-degree retail program.

Aug 2014 - Jun 2016

Seagram'S Gin Brand Manager

Greater New York City Area

Advanced to sole brand manager leading the strategy of Seagram's Gin, America’s #1 Gin and only gins with flavors, 2.4M cases, $50M business with a $5M budget. Highlights include: - Produced brand’s first celebrity partnerships with artists Flo Rida, DJ Khaled, Ty Dolla $ign, Wiz Khalifa, Snoop Dogg and custom sneaker designer Mache- Transformed the.

Feb 2013 - Sep 2014

Trade Marketing Manager

Greater New York City Area

Developed off premise programs, point-of-sale and sales collateral materials for whiskies, tequilas and gins, created more than fifteen innovation launch presentations and reimagined off premise sampling for The Glenlivet into retail educational experiences designed to optimize day-of sales

Jan 2011 - Feb 2013

Program Manager, Mastercard Community Financial Outreach Program

Greater New York City Area

Responsible for financially educating under-banked minorities, facilitating focus groups in English and Spanish and translating marketing materials to Spanish.Expanded program reach by creating a local “street team,” the only one in the nation resulting in the education of 3K minorities, double the goal of 1,500.

Jan 2010 - Jan 2011

Distributor Manager

Miami, FL

Managed the 3rd largest market in the U.S (South Florida) with a 958,000-case business, through Gold Coast Beverage distributors with a $700,000 budget and 3 direct reports gaining experience in: - Strategic Planning: Created & implemented annual business plans incorporating localized brand strategies to ensure overall growth and P&L goals were met..

May 2007 - Oct 2008

Metro Area Sales Manager

Miami/Fort Lauderdale Area

Metro Area Manager, managed 1.3 million-case South Florida business with a $1 million budget & 2 indirect reports. Highlights include: - Super Bowl XLI (2007) Activation: Developed and lead the local market plan for Coors Light as the official beer sponsor of Super Bowl XLI, which took place in Miami. Responsibilities included setting distributor sales.

Jul 2003 - Apr 2007

On Premise Sales Manager

Miami/Fort Lauderdale Area

Managed the South Florida business in nightclubs, bar, taverns, & venues through dedicated distributor sales force in largest market in Southeast Region, the 2nd largest nationallyIncreased assigned volume by 35% with exclusive distribution in 98% of trend-setting accounts

Jul 2002 - Jul 2003
2 education records

Jennifer P. education

Masters Of International Business, Marketing & International Business Administration

International Field Seminar to Brazil participant

Bachelors Of Science, Communication, Minor In Marketing

President, Public Relations Student Society of America Outstanding Student in Public Relations Award Project Leader, Hurricane.

FAQ

Frequently asked questions about Jennifer P.

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What company does Jennifer P. work for?

Jennifer P. works for J. Branded.

What is Jennifer P.'s role at J. Branded?

Jennifer P. is listed as Principal at J. Branded.

Where is Jennifer P. based?

Jennifer P. is based in San Francisco Bay Area, United States, United States while working with J. Branded.

What companies has Jennifer P. worked for?

Jennifer P. has worked for J. Branded, Loco Tequila Usa, Smarketacity™: Marketing To Sell Smarter, Combs Enterprises, and Pernod Ricard Usa.

How can I contact Jennifer P.?

You can use AeroLeads to view verified contact signals for Jennifer P. at J. Branded, including work email, phone, and LinkedIn data when available.

What schools did Jennifer P. attend?

Jennifer P. holds Masters Of International Business, Marketing & International Business Administration from Nova Southeastern University.

What skills is Jennifer P. known for?

Jennifer P. is listed with skills including Leadership, Customer Experience, Presentation Skills, Team Building, E Commerce, Media Buying, Strategic Partnerships, and Public Speaking.

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