Founder and sole proprietor. My responsibilities include:• Reduce operating costs over 60% by designing email strategy and frequent optimizing of subscribers• Maintain SEO by creating a migration strategy that defined redirected pages and specified canonical links; installed/configured SEO plugin for ongoing content additions.• Monitor SEO based on top KPIs (Keywords, Organic Activity, User Engagement)• Create sales strategy to promote both recurring and product sales.• Optimize ad strategy with a focus on User Experience.• Improve Site Performance and Site Security with frequent updates to the core Knotions framework.• Manage site’s performance, security and stability through code reduction and notification management.• Own and manage P&L and all financial responsibilities.• Management of contracts and negotiation.

Led team of 60 (30 FTEs, 10 dotted lined and 20 contractors) comprising managers, technical leads, developers, system administrators, business analysts and information architects • Recruited for available positions, mentor and motivate team, perform performance reviews, and create development and succession plans. • Led the SharePoint 2013 migration and designed content strategy to migrate Intranet content into a single platform. • Directed the CRM implementation of chop.edu to track and manage the lifecycle of a patient, unifying paid search, display, physician referrals, social media and international medicine with EMRs and finance. • Created Center of Excellence for Web and Mobile Analytics, including team training and troubleshooting• Managed mobile strategy and implementation, including security guidelines and mobile analytics

• Led team of 50 (30 FTEs and 20 contractors) comprising managers, technical leads, developers, system administrators, business analysts and information architects • Recruited for available positions, mentored and motivated team to maximize retention, performed annual performance reviews, and created development and succession plans. • Managed CMS selection and implementation – 6,000 page migration and complete redesign including content strategy, information architecture, user testing and responsive design for smartphones, tablets and desktops • Directed SharePoint 2013 implementation – upgraded SharePoint 2007 and 2010 to 2013. Major efforts included content strategy and information architecture, database upgrade to 2012 or improved business continuity (HA) and redirect strategy to retain links to over 13,000 pages/documents • Gave client ability to track user activity within an app using Google Analytics• Responsible for approximately $5M capital and operational budgets • Negotiate 300k reduction in paid hosting services while increasing service level by over 50%

Advise clients on product and project management of business systems, including:- Technical strategy, roadmap and release planning- Change management and enhancement prioritization- Market analysis- Reporting and analyticsAdvise clients on CMS development and management process and best practices.Create and maintain vendor relationships for both specialty and off shore development needs.Operationalize software development lifecycle - requirements gathering, design, build, QA, UAT and rollout.Develop and roll out formal issue tracking system and process.Unify version control system.Manage development of the first responsive design projectLead department - career development, recruiting, development process.

Manage product development of Facebook Application Platform. Design technical solutions for both SEO and paid search engagements.Practice lead on SEO, Email and Social Media Integration engagements.Lead department comprising project managers, technical leads, programmers, reporting analysts and QA testers. Created Lightweight CMS as a new service offering.

Head of professional services for a boutique agency focused on travel, pharmaceutical and government verticals.Lead delivery team comprising project managers, programmers, business analysts, information architects and QA.Developed and refined proprietary project management methodology.Key participant in business development for current and new client base.Created and extended services to include social media marketing and analytics.

Built department from the ground up to a team of 25 project managers, programmers, QA engineers and front-end developers.Implemented formal Quality Assurance, Version Control and Risk Management processes, resulting in a more efficient development process.Directed entire software development life cycle of over 20 eBusiness applications and Web sites per year. Projects included integration of ATG Dynamo, BEA Web Logic, Interwoven, third-party fulfillment and data warehouse feeds.Designed proprietary programs for search engine optimization, Web site visitor tracking and Web site reporting.Key participant in business development for current and new client base.

Coded dynamic web sites in ASP/VBScript to provide customization and database integrationDeveloped web sites and CD-ROMs using PERL, ASP, VBScript, JavaScript, HTML, Director, Flash, and Shockwave.Developed and designed animated screen savers in Director/Lingo and Flash.Client work includes IBM, Lotus, Pathmark, National Hockey League, Macmillan Books.

Supervised scheduling, debugging, and testing phases for over 30 products with an aggressive, trimester-based launch scheduleDesigned and developed a Lingo object-oriented scripting framework, allowing non-programmers to create structured Director applicationsProgrammed a cross-platform Sales Force Automation engine to create and modify on-the-fly user-defined detail aidsDeveloped customized modules for PrintOMatic and FileFlex

Developed and taught a new senior-level class, Multimedia Programming and Design

Developed cross-platform, multimedia consumer CD-ROM products in Director, Lingo, Visual Basic, and Visual C++Designed user interface screens with Adobe Photoshop and DebabelizerReviewed and maintained code integrity of all independent contractors

Developed a database time accounting system in Microsoft AccessProgrammed and designed tables, queries and reports in C and TRIPTrained users and wrote user documentation