Joseph Pitkin Email & Phone Number

Manage website and its content using WordPress. Direct and make continuous improvements to the website for Search Engine Optimizations. Handle minor updates and work closely with outside contractors for major changes to the website.Monitor and develop recommendations for SEO and updates as neededCreate and implement marketing campaigns including through the website and pay per click. Develop future campaigns based on Market Research and other data analyses.Manage and be responsible for the company’s marketing spend, and report on ROI metrics.Implement CRM system for handling sales inquiry data collection and follow up by the Customer Service & Sales team.Plan marketing initiatives that can lead to increased business and revenue such as Trade Shows, Expos, etc.

Tyngsboro, Ma

Efficiently conducts marketing programs designed to generate new sales leads. Program elements include email campaigns, Web & Social marketing, online and print media, website on-going development, Industry events planning and management. Supports the development of marketing plans by setting and delivering on goals, strategies, tactics, and budgets to meet the pipeline goals of the organization. Works with sales and business development to develop messaging that is solution-based and focused on client needs and/or critical business issues. Create and deliver marketing campaign content, for business, operations and technical audiences. Ensure that value propositions are effectively communicated, reach the right target audience and drive response/conversion. Develop segmentation and identify solutions to drive targeted campaigns that generate new leads and/or nurture existing leads. Lead industry events, including trade shows, seminar programs, Webcasts, etc. Test, track, analyze, and optimize marketing campaigns by opportunity to budget ratios. Works closely with internal teams to ensure all leads are correctly documented and routed. Champions and implements innovative marketing approaches, ideas, and processes.

Woburn, Ma

Maintains and develops web presence for Environmental Data Resources. Maintains website CMS and integration between Marketo and Salesforce. Provides creative, operational and analytic direction for email campaigns, social media strategy & live events.

Manchester, New Hampshire

Responsible for managing web projects through production schedule, QA and completion. Responsible for writing project brief and technical specifications for Websites, Database Integration and E-Commerce web site, including back end integration with accounting and inventory management. Provide technical support for customer websites and applications in production environments.

Acton, Ma

As the New Media Designer I am responsible for customer facing video and motion graphics at SeaChange International. My duties include producing and shooting online video content, consulting with the sales group on video workflow, compression issues and offering general knowledge in video. I am also responsible for product photography for advertisements. I manage outside vendor relationships for video production needs.

At tracey/edwards/oneil I performed a wide range of duties. At the time of my hire I designed and installed the video editing system for producing television commercials and industrial videos. I then installed ProToolsLE to bring our audio production capability to the same level as the video production capabilities. My other duties include the day-to-day support of our company’s desktops, servers and infrastructure. I oversaw the information system and was charged with keeping it current and operational. During large presentations I serve as the liaison between clients, the A/V company and account staff to ensure that presentations ran smoothly.