Jacob P. Jacob Email and Phone Number
▶ KEY VALUE OFFERING: As a senior analytics executive specializing in business strategy, data science, machine learning, and risk management, I offer solutions to solve business problems, enhance profitability, anticipate customer behaviors, and deliver performance. As a performance driver, I build and foster cohesive, global teams committed to advancing business growth, enhancing client profitability through data-driven insights, and securing buy-in from key leaders and decision-makers. ▶ STRATEGIC LEADERSHIP: Applying thought leadership, I work with business stakeholders and clients to execute on our vision for harnessing the power of analytics and data science to drive decision-making and marketing actions. Informed by industry best practices and competitor offerings, and motivated by potential disruptions in technology, regulation, and the payments industry, I forge a roadmap for evolving our business model and offerings to ensure our solutions are superlative and well-suited to changing needs.▶ DRIVER OF DATA INFRASTRUCTURE AND TECHNOLOGY: In partnership with data engineering and enablement teams, I manage delivery of high-quality data products and insights while working together to streamline end-user satisfaction. As an enabler and change agent, I am passionate about collaboration to future-proof our data products by channeling feedback from clients and insights from market trends.▶ HIGH-PERFORMING TEAM MANAGEMENT & HANDS-ON LEADERSHIP STYLE: While identifying opportunities for innovation and continuous improvement, I ensure I have a grasp of current analytics, data science methodologies, and changes to the marketplace. Bringing these best practices to the team, I champion professional development to maintain high-performance and build out next-generation capabilities. As a collaborative leader, I foster environments that are conducive to sharing ideas, building innovative solutions, encouraging professional growth, and supporting organizational performance. ▶ LET’S CONNECT: I look forward to connecting with like-minded professionals. Please reach out so we may expand our mutual professional networks.
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Director - Global Network Services Analytics ConsultingAmerican Express Mar 2019 - PresentNew York, Ny, Us▶SCOPE: Appointed Director, building and training a global team of 9 consultants and data scientists. Oversight of data-driven solutions planning for consulting projects (24+ clients globally), offering value-added services to drive joint growth objectives with client banks. Projects span customer acquisition, merchant coverage growth, card product design, customer engagement and retention strategies, spend stimulation offers, investment optimization.▶KEY CONTRIBUTIONS:● Portfolio impacts of 16% spend increase, 23% incremental acquisitions, 9% rewards cost reduction through data-analytics informed card product design changes across multiple client projects.● Early identification of 70% of potential high-value customer attritions using a predictive machine learning model, enabling development of preemptive contact strategies.● Prioritized investments in 5 key inbound destination markets for targeted merchant coverage growth by estimating spend leakage and modeling financial impact at scale globally.● Debit card design and global deployment roadmap based on machine learning derived personas of existing customer engagement behaviors and usage preferences. ● Cross-sell to drive 150%+ spend growth by upgrading cards for high value customers, powered by a machine learning customer look-alike model.
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Director - Global Precision Marketing AnalyticsAmerican Express Jun 2017 - Mar 2019New York, Ny, Us▶ SCOPE: Assumed role of Director, managing team of 13 focused on acquisition modeling and strategy across 4 areas: US prequalified acquisition modeling, US prequalified acquisition targeting strategy, global anti-gaming strategies, international acquisition site personalization testing and strategy. Extensive use of Credit Bureau and other third-party data to develop models and strategies.▶ KEY CONTRIBUTIONS:● Pioneered industry-leading anti-gaming program to drive cost efficiency. Recognized with Edward P. Gilligan Award for Innovation at American Express (2019).● Updated US prospect marketing modeling and targeting strategies, applying enterprise best practices and governance requirements and innovating on contact strategies, thereby enhancing campaign performance and profitability.● Optimized customer acquisition journey in international markets, improving click-through rates through implementation of robust A/B testing site design protocols.● Investment optimization planning and long-term investment planning, managing customer lifetime-value financial modeling framework that forecast customer cash flows. Used to determine channel and product investment ROIs.
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Director - Global Network Services AnalyticsAmerican Express Jun 2015 - Jun 2017New York, Ny, Us▶ SCOPE: Promoted into Director role and hired, trained and led a specialized team of 4, offering marketing analytics, consulting services and on-site solutions delivery. Tasked with adapting proprietary capabilities for modeling and digital marketing for client banks.▶ KEY CONTRIBUTIONS:● Optimized profitability and investment strategy by steering immersive consulting projects aimed at enhancing the impact of client banks’ card cross-sell, CRM engagement, and card value proposition design for 15+ client banks globally.● Integrated use of proprietary machine learning models and analytical best practices into solution suite, engaging cross-functionally with enterprise-wide teams to enable technical deployments with client banks.● End-to-end process audits and recommendations to integrate analytics covering data collection, use of models to automate decision making, and evaluation of scope for optimization of policies.
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Senior Manager - Digital Marketing AnalyticsAmerican Express Oct 2012 - Jun 2015New York, Ny, Us▶ SCOPE: Assumed role of Senior Manager focused on analytics for customer acquisitions through digital channels, primarily Search Engine Marketing (SEM) by brining agency-managed accounts in-house and managing acquisitions at scale globally.▶ KEY CONTRIBUTIONS:● Transitioned a 4-member team to manage SEM analytics globally by shifting away from traditional direct mail marketing and guiding the process of up-skilling to understand principles of SEM and digital analytics.● Initiated investment optimization planning in the SEM channel leading to significant cost efficiencies.
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Senior Manager / Manager - Bank Partnerships Risk ManagementAmerican Express Jul 2009 - Oct 2012New York, Ny, Us▶ SCOPE: Set up and managed a team providing consulting services and capability development for client banks. Additional responsibilities for managing a high-net-worth global portfolio. Promoted first into role of Manager, and later Senior Manager.
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Assistant Manager / Business Analyst - Merchant Risk ManagementAmerican Express May 2005 - Jul 2009New York, Ny, Us▶ SCOPE: Create and manage credit exposure models and strategies, as well as fraud and chargeback prediction and mitigation strategies for small / medium merchants. Also support cross-B2B risk measurement of PD, EAD, LGD for these merchants.
Jacob P. Jacob Education Details
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Kellogg Executive EducationOrganizational Leadership -
Indian Institute Of Technology, KanpurMathematics
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St. Stephen'S College, DelhiMathematics
Frequently Asked Questions about Jacob P. Jacob
What company does Jacob P. Jacob work for?
Jacob P. Jacob works for American Express
What is Jacob P. Jacob's role at the current company?
Jacob P. Jacob's current role is Director - Global Network Services Analytics Consulting.
What schools did Jacob P. Jacob attend?
Jacob P. Jacob attended Kellogg Executive Education, Indian Institute Of Technology, Kanpur, St. Stephen's College, Delhi.
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