Jacob P. Jacob Email & Phone Number

New York, Ny, Us

▶SCOPE: Appointed Director, building and training a global team of 9 consultants and data scientists. Oversight of data-driven solutions planning for consulting projects (24+ clients globally), offering value-added services to drive joint growth objectives with client banks. Projects span customer acquisition, merchant coverage growth, card product design, customer engagement and retention strategies, spend stimulation offers, investment optimization.▶KEY CONTRIBUTIONS:● Portfolio impacts of 16% spend increase, 23% incremental acquisitions, 9% rewards cost reduction through data-analytics informed card product design changes across multiple client projects.● Early identification of 70% of potential high-value customer attritions using a predictive machine learning model, enabling development of preemptive contact strategies.● Prioritized investments in 5 key inbound destination markets for targeted merchant coverage growth by estimating spend leakage and modeling financial impact at scale globally.● Debit card design and global deployment roadmap based on machine learning derived personas of existing customer engagement behaviors and usage preferences. ● Cross-sell to drive 150%+ spend growth by upgrading cards for high value customers, powered by a machine learning customer look-alike model.

New York, Ny, Us

▶ SCOPE: Assumed role of Director, managing team of 13 focused on acquisition modeling and strategy across 4 areas: US prequalified acquisition modeling, US prequalified acquisition targeting strategy, global anti-gaming strategies, international acquisition site personalization testing and strategy. Extensive use of Credit Bureau and other third-party data to develop models and strategies.▶ KEY CONTRIBUTIONS:● Pioneered industry-leading anti-gaming program to drive cost efficiency. Recognized with Edward P. Gilligan Award for Innovation at American Express (2019).● Updated US prospect marketing modeling and targeting strategies, applying enterprise best practices and governance requirements and innovating on contact strategies, thereby enhancing campaign performance and profitability.● Optimized customer acquisition journey in international markets, improving click-through rates through implementation of robust A/B testing site design protocols.● Investment optimization planning and long-term investment planning, managing customer lifetime-value financial modeling framework that forecast customer cash flows. Used to determine channel and product investment ROIs.

New York, Ny, Us

▶ SCOPE: Promoted into Director role and hired, trained and led a specialized team of 4, offering marketing analytics, consulting services and on-site solutions delivery. Tasked with adapting proprietary capabilities for modeling and digital marketing for client banks.▶ KEY CONTRIBUTIONS:● Optimized profitability and investment strategy by steering immersive consulting projects aimed at enhancing the impact of client banks’ card cross-sell, CRM engagement, and card value proposition design for 15+ client banks globally.● Integrated use of proprietary machine learning models and analytical best practices into solution suite, engaging cross-functionally with enterprise-wide teams to enable technical deployments with client banks.● End-to-end process audits and recommendations to integrate analytics covering data collection, use of models to automate decision making, and evaluation of scope for optimization of policies.

New York, Ny, Us

▶ SCOPE: Assumed role of Senior Manager focused on analytics for customer acquisitions through digital channels, primarily Search Engine Marketing (SEM) by brining agency-managed accounts in-house and managing acquisitions at scale globally.▶ KEY CONTRIBUTIONS:● Transitioned a 4-member team to manage SEM analytics globally by shifting away from traditional direct mail marketing and guiding the process of up-skilling to understand principles of SEM and digital analytics.● Initiated investment optimization planning in the SEM channel leading to significant cost efficiencies.

New York, Ny, Us

▶ SCOPE: Set up and managed a team providing consulting services and capability development for client banks. Additional responsibilities for managing a high-net-worth global portfolio. Promoted first into role of Manager, and later Senior Manager.

New York, Ny, Us

▶ SCOPE: Create and manage credit exposure models and strategies, as well as fraud and chargeback prediction and mitigation strategies for small / medium merchants. Also support cross-B2B risk measurement of PD, EAD, LGD for these merchants.

Emerging C-Suite Leaders Program, Organizational Leadership

M.Sc., Mathematics

B.A. (Honours), Mathematics