Jared Kennison Email & Phone Number

Tustin, California, United States

Tustin, California, United States

Santa Ana, California

• Assists with market research to identify needs, habits and trends.• Develops integrated marketing campaigns to promote products and services that meet Member and organizational goals.• Implements changes to improve campaign performance based on analytics, Member feedback, and seasonality.• Writes and edits copy for integrated marketing materials.• Leads internal and external teams in developing creative for campaigns and products, building effective SEO and online advertisements, launching promotions across the organization, and printing and distribution of materials.• Builds and nurtures strong cross-department relationships through strategic marketing expertise and support.

La Habra, California

• With input from Marketing Director, managed creative projects from concept/creative brief through production and analysis.• Coordinated various components of promotions, campaigns and sales support programs to ensure delivery on time and at budget.• Produced campaign and other analytics as required.• Managed website changes through content management system (CMS).• Managed and maintain e-library of graphics, stock photography, logo art and other creative assets.• Using graphic standards framework and/or templates developed and produced materials such as flyers, newsletters, in-branch collateral, banners, special event pieces, etc.• Presented concepts, production timeline and cost estimates to Marketing Director for review/approval.• Proofread all marketing materials to ensure accurate, high quality work product.• Acted as the steward of the AFCU brand by reviewing all internal and external facing materials prior to production to ensure consistent look and feel.• Coordinated relationships with vendors to ensure timely and cost-efficient production and delivery of materials.

Newport Beach, California

• Managed a high volume traffic department producing direct mail and collateral materials, traditional print, broadcast, and radio creative for multiple clients with locations nationwide.• Managed all print production, vendor relations, estimating, press checks, internal trafficking, and creative workloads/timelines. • Communicated creative and project briefs to the creative department and proofread all initial layouts.• Handled ad status spreadsheets, led status meetings, and handled delivery of all creative materials to newspapers and print vendors.• Reviewed P.O.s, invoices, and internal time to ensure all projects were staying on budget and profitable.

• Assisted in managing the production and distribution of operational forms, direct mail pieces, and corporate communications including HTML e-blasts.• Assisted in managing the production of event signage and trade show booth materials, used at corporate training events and industry trade shows.

• Managed all client and internal communications on a number of direct mail campaigns for clients including The Kashi Company, Kellogg’s, and Inspire Pharmaceuticals.- Strategically developed and managed a successful direct mail campaign for Inspire Pharmaceuticals delivering a 9% return rate on product sample requests.• Experience with branded promotional premiums created both domestically and internationally.• Managed all aspects of a mobile health and wellness tour event for Kellogg’s. - Responsibilities included securing retail footprint space and medical supplies at 125 retail locations nationally, as well as coordinating driving schedules and staff training and attendance.• Facilitated all aspects of retail wellness events, partnering clients including Unilever and Welch’s Grape Juice with retail locations including Wal-Mart and grocery chains including the Kroger Family of stores. - Responsibilities included overseeing collateral and consumer materials creative direction and production, coordinating both product demonstrators and healthcare professional training and attendance, and follow-up qualitative research. - “Health Coach” aspect of demo event produced a 40% sales spike in product over standard demo event alone.• Worked closely with the Production and Accounting Departments developing project estimates and timelines, as well as monitoring progress of all creative materials and fulfillment issues. - Creative pieces developed include retail event signage and collateral, consumer brochures, training manuals, online consumer surveys and trade show materials.- Trade show materials developed for clients including Kashi and Del Monte Foods, Inc.

• Managed a traffic department producing high volume creative requests for national clients including Kaplan Higher Education Corporation and Corinthian Colleges, Inc.- Both clients operate a long list of brands in numerous regional markets nationwide.• Generated production orders, coordinated traffic systems, and monitored delivery of print creative to publications nationwide.• Generated production orders and monitored traffic systems for all broadcast and radio spots for both clients listed above.• Supplied broadcast instructions for both clients and all brands to regional television stations.- Facilitated delivery of all broadcast and radio spots to their respective local broadcast stations.

Certificate Of Completion, Digital Marketing

Ba, Communications, Advertising

Advertising