Juha-Petteri Kukkonen is a Board Member at Better Food. Colleagues describe them as "I was lucky enough to have Juha-Petteri as my supervisor at CreateTrips. Working alongside this creative mind with a drive for building a successful business gave me the tools to today run my own business. Juha-Petteri was, and still is, somewhat a mentor to me. He can be a demanding character, but that is just his way to make his employees pursue tasks better than themselves could ever expect. Only through working with Juha-Petteri, I have learned that I have the needed skills to pursue my career in social media marketing. He knows how to bring the best out in people, and that inevitable is the main reason I enjoyed working with him. Juha-Petteri is a great leader, ahead-thinker and someone who always works hard to achieve whatever he puts his mind into. " and "Petteri is one of those rare managers found these days. With his acute insights and rich experience in digital industry, he has led CreateTrips to be the best travel app in the world. Petteri is also an interesting person who always has a positive attitude and an ability to motivate and inspire others."