Jean-Paul Lacount Email and Phone Number
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Marketing leader focused on growth, customer acquisition, and revenue-focused strategies for startups and high-growth SaaS companies through five acquisitions.Extensive experience leading collaborative growth-oriented teams focused on data to inform strategy and execution across the customer journey including demand generation, CRO, SEO, SEM, ABM, content marketing, marketing operations, testing, analytics, reporting, and attribution.Acquisitions:- Head of Growth at LimeSpot - Acquired in 2021 by Pantastic- Director of Growth & eCommerce at Corel - Acquired in 2019 by KKR- Director of Customer Marketing at ClearSlide - Acquired in 2021 by Bigtincan- Sr. Marketing Manager at ClearSlide - Acquired in 2017 by Corel- Lead Marketing Analyst (23rd employee) at WorldClass Strategy - Acquired in 2008 by Halyard Capital
Northbeam
View- Website:
- northbeam.io
- Employees:
- 77
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Director Of Demand GenerationNorthbeamCalifornia, United States
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Gtm EngineerNorthbeamCalifornia, United States
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Head Of Demand GenerationSinai Technologies Aug 2024 - PresentSan Francisco, California, Us -
Growth Marketing PartnerBofulab Nov 2022 - PresentBOFUlab is a growth marketing consultancy specializing in performance marketing and strategic advisory to rapidly growing businesses of all sizes. Current clients are a mix of private equity-backed, VC-funded, and bootstrapped companies.Demand Generation services include: SEM, SEO, Organic Acquisition, Content Strategy, Analytics, and Conversion Rate Optimization (CRO) leveraging testing and experimentation.Learn more at: bofulab.com -
Growth Marketing AdvisorOpenart Ai May 2023 - Jun 2024Redwood City, California, UsDevelop strategy and implementation of performance marketing (SEO, SEM, Paid Media), email, and marketing automation. -
Head Of GrowthLimespot Apr 2021 - Oct 2022Vancouver, Bc, Ca*LimeSpot was acquired by Pantastic in July 2022LimeSpot is an AI recommendation engine for data-driven personalization and customized merchandising solutions by eCommerce brands as a Shopify App or via API integration.Reporting directly to the LimeSpot CEO as Head of Growth, I was responsible for overall company and revenue growth via marketing, product strategy, development, and overall go-to-market execution. I led and scaled all marketing activities from acquisition through onboarding, lifecycle, and retention. -
Director Of Customer MarketingClearslide Jan 2021 - Apr 2021San Francisco, California, Us*ClearSlide was acquired by Corel in December 2017, and by BigTinCan in December 2020I supported post-acquisition data systems integrations including advanced product analytics, reporting, tracking, and attribution. On the customer side, I developed and implemented cross-sell and upsell programs for ClearSlide and Bigtincan customers, driving adoption of new products, features, and engagement through marketing automation processes, in-product messaging, and retargeting/remarketing campaigns. -
Senior Marketing Manager, Digital & DataClearslide Dec 2016 - Jan 2021San Francisco, California, UsOwned demand generation, performance marketing (website, CRO, SEO, SEM, Paid media), ABM campaigns, and analytics for ClearSlide prior to Corel acquisition. Responsibilities increased to performance and revenue post-acquisition including developing and implementing a PLG self-serve build.Led ClearSlide website redesign, platform migration, and analytics implementation. Developed optimization testing regime for web properties and leveraged SEO and SEM optimizations to a post-launch traffic increase of 80% and a 140% increase in new qualified leads.
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Marketing Operations ManagerClearslide Jun 2016 - Dec 2016San Francisco, California, UsHired to manage and optimize Marketing Operations for ClearSlide, responsibilities rapidly increased to encompass all digital acquisition programs, analytics, and eCommerce.
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Director Of Growth & EcommerceCorel Corporation Dec 2017 - Jan 2021Ottawa, Ontario, CaLed a multi-disciplinary team focused on revenue growth for Corel's Online Graphics division through the direction of product development, demand gen, audience development, and eCommerce. A part of the Corel Leadership Team, I was responsible for P&L, forecasting, revenue development, and growth reporting directly to the EVP of eCommerce.I developed, executed and owned Online Graphics GTM strategy leading to a 46% YoY growth in new users, 60% YoY growth in new subscription revenue, a 3X increase in new-to-paid users, and over 2.5 million new users in under 2 years. -
Marketing DirectorCostar Group Nov 2014 - Jun 2016Washington, Dc, UsDirected marketing across CoStar Group's Land division, including properties such as Land.com, Lands of America, Lands of Texas, and Land and Farm.Major initiatives included revitalized branding, the introduction of content marketing channels to bolster organic traffic, the addition of marketing automation processes including targeted email marketing programs for increased engagement and revenue streams.Produced consistent YoY traffic growth of 22% for the land vertical with a 6.7% increase in new-user-to-purchase conversion rates for 2015 through new content-based acquisition programs. Reduced churn rate by over 137% through email and CRM marketing automation enhancements. -
Senior Manager Of Digital MarketingSan Francisco Ballet Aug 2012 - Oct 2013UsIntroduced a targeted multi-touch digital strategy to achieve major online audience growth and demographic enlargement including a 68% growth in active social, 22% in web visitor growth, and 34% in online ticketing, with an overall shift to a younger and more diverse audience. -
Senior Marketing Analyst For Global StrategySap Concur Jun 2011 - Mar 2012Bellevue, Wa, UsLed optimization of global web presence, landing pages, and channel campaigns for acquisition through a/b testing, data insights, predictive analysis, localization, and other advanced methods.Through linking data systems, I built a complete view of customer acquisitions, including a dynamic customer-led ranking/qualification system resulting in more effective customer intelligence for sales. Acquisitions were increased by 22% in US, 38% in APA, and 15% in EMEA regions through A/B testing, UX design improvements, and funnel-related optimizations. -
Lead Marketing & Operations AnalystEducationdynamics May 2009 - Mar 2011Lenexa, Kansas, UsActively involved in the growth strategy of a small startup as the 23rd employee from $3MM in annual revenue, through an acquisition, to over $89MM in annual revenue as an integral developer and the lead marketing analyst for the entire network of EducationDynamics web properties.Incrementally increased customer acquisition conversion rates from 2.7% up to 6% while maintaining quality over 3 years as the optimization team leader.Previously User Experience & Optimization Developer for WorldClassStrategy- Acquired by Halyard Capital in May 2008, merged into EducationDynamics; promoted to Lead Marketing Operations Analyst. -
User Experience & Optimization DeveloperEducationdynamics Oct 2006 - May 2009Lenexa, Kansas, Us
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FounderBoatswest Mar 2005 - Sep 2006Started as part programming experiment, part niche business project- designed, developed, and coded one of the most trafficked online marine-classifieds websites on the web, entirely with organic search traffic.Circumstances led to the project being abandoned in Sept 2006.
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Senior Biologist/Project Manager/Gis Specialist(Various) 1996 - 2004Eight years as a marine and wildlife biologist, project manager, and GIS specialist for environmental consulting firms, university research facilities, and government agencies. Previous employers include: National Oceanic and Atmospheric Administration (NOAA), Natural Resource Consultants, Merkel & Associates Inc, University of Southern California Wrigley Institute, San Diego State University Coastal and Marine Institute, and the California Regional Water Quality Control Board.
Jean-Paul Lacount Skills
Jean-Paul Lacount Education Details
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Stanford University Graduate School Of BusinessInnovation And Entrepreneurship -
San Diego State UniversityBiology - Minor In Computer Science
Frequently Asked Questions about Jean-Paul Lacount
What company does Jean-Paul Lacount work for?
Jean-Paul Lacount works for Northbeam
What is Jean-Paul Lacount's role at the current company?
Jean-Paul Lacount's current role is Director of Demand Generation.
What is Jean-Paul Lacount's email address?
Jean-Paul Lacount's email address is je****@****rel.com
What is Jean-Paul Lacount's direct phone number?
Jean-Paul Lacount's direct phone number is (800) 204*****
What schools did Jean-Paul Lacount attend?
Jean-Paul Lacount attended Stanford University Graduate School Of Business, San Diego State University.
What are some of Jean-Paul Lacount's interests?
Jean-Paul Lacount has interest in Good Old Fashioned Exploring, Professionally, Predictive Analytics, Motorsports, Customer Motivations And Behavior, Scuba, Testing And Optimization Techniques, Motorcycles, Triathlons, Photography.
What skills is Jean-Paul Lacount known for?
Jean-Paul Lacount has skills like Online Marketing, Web Analytics, Seo, Sem, Analytics, Lead Generation, Google Analytics, User Experience, Wordpress, Social Media Marketing, Strategy, Digital Marketing.
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