***Creator of the www.PurposeWayImpact.com messaging model, a proprietary alternative to Mission-Vision-Values which has gone viral on Linkedin and been read/shared/liked more than 100,000 times.***My purpose is to "create understanding” and build deeper connections between people and brands, buyers and sellers, companies and employees. I want to challenge the very notion of what a "brand” is, and I draw on my skills as a creative wordsmith, passionate storyteller, and student of corporate culture to make that happen. I work with CEOs, Board Members and Private Equity sponsors leading organizations through periods of intense change driven by M&A, pivots or rapid growth. I help them transcend the over-used language of "features & benefits” or “Mission, Vision and Values” to tell a more powerful story and maximize the value of their organization's most valuable intangible assets: their brand and culture. I help them clarify the deeper reason customers buy, reveal the defining character of their people and identity, and turn that into simple, memorable messaging that defines both their brand and their culture.The result is more meaningful separation from competitors, greater loyalty from employees and customers, breakthrough performance at all levels of the organization, and higher valuations at exit.Specialties: Branding, strategic messaging, competitive analysis, leadership development, corporate culture, technology marketing, Private Equity